Brandwave

How popular isCOSRX?

In October 2026, people searched for COSRX by name about 520,000 times worldwide, a 13.8% decrease from the previous year. These searches made up 3.9% of all global Korean sunscreen brand searches, placing COSRX fifth out of 11 brands. When we asked both ChatGPT and Google AI Overviews about Korean sunscreen brands, COSRX appeared in two of the five answers and was the fifth most recommended of the 11.

Search and AI answers in October 2026

COSRX is the fifth most searched of 11 competitors and the fifth most recommended in the AI answers we collected.

  1. Beauty of JoseonShare of searches 64.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Round LabShare of searches 8.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. SKIN1004Share of searches 8.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. AnuaShare of searches 3.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. COSRXShare of searches 3.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

+6 more

COSRX website (opens in a new tab)

Follow COSRX and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top Korean sunscreen brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, COSRX was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. COSRX is the fifth most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Beauty of Joseon1st
  2. SKIN10042nd
  3. Round Lab3rd
  4. Isntree4th
  5. COSRX5th
  6. haruharu wonder6th
  7. Torriden7th
  8. Anua–
  9. Purito Seoul–
  10. MISSHA–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Beauty of Joseon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SKIN10044 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Round Lab3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Isntree3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • COSRX2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • haruharu wonder1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Torriden1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Anua0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Purito Seoul0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MISSHA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about Korean sunscreen brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

How often do people search for COSRX compared with other Korean sunscreen brands worldwide?

COSRX against Korean sunscreen brands worldwide, by month

Share of searches by month for Beauty of Joseon, Round Lab, SKIN1004, Anua, COSRX, haruharu wonder, Isntree. The figures are in the table below the chart.

View monthly share of searches table
MonthBeauty of JoseonRound LabSKIN1004AnuaCOSRXharuharu wonderIsntreePurito SeoulMISSHAAXIS-YTorriden
Nov 202564.1%8.6%10.5%2.6%3.9%2.6%3.2%1.7%1.4%0.94%0.51%
Dec 202560.9%10%10%3%4.5%3%3.7%1.6%1.6%1.1%0.59%
Jan 202662.8%8.4%10.3%3.1%4.6%3.1%3.1%1.7%1.4%0.92%0.6%
Feb 202662.6%10.3%8.4%3.1%4.6%3.1%3.1%1.7%1.7%0.91%0.6%
Mar 202660.2%9.9%9.9%3.6%4.4%3%3.6%2%1.6%1.1%0.72%
Apr 202660%9.9%9.9%3.6%4.4%3%3.6%2%1.6%1.1%1.1%
May 202659%9.7%9.7%4.3%5.3%2.9%2.9%1.9%1.6%1.1%1.6%
Jun 202660.2%9.9%9.9%4.4%4.4%3%2.4%2%1.3%1.1%1.3%
Jul 202657.3%11.5%9.4%5.2%4.2%3.5%2.8%2.3%1.5%1.3%1%
Aug 202659.3%9.7%9.7%4.4%5.3%2.9%2.9%1.9%1.6%1.1%1.1%
Sep 202662.7%10.3%8.4%3.8%4.6%2.5%2.5%1.7%1.4%0.92%1.1%
Oct 202664.4%8.7%8.7%3.9%3.9%3.2%2.6%1.7%1.2%0.94%0.94%

  1. 1.Beauty of Joseon

    64.4%

    Held 1st. 450K estimated branded searches, +22.3% vs prior month. Share +1.7 points.

  2. 2.Round Lab

    8.7%

    Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share -1.7 points.

  3. 3.SKIN1004

    8.7%

    Held 3rd. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  4. 4.Anua

    3.9%

    Moved from 5th to 4th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.1 points.

  5. 5.COSRX

    3.9%

    Moved from 4th to 5th. 27.1K estimated branded searches, 0% vs prior month. Share -0.7 points.

  6. 6.haruharu wonder

    3.2%

    Held 6th. 22.2K estimated branded searches, +50% vs prior month. Share +0.7 points.

  7. 7.Isntree

    2.6%

    Held 7th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  8. 8.Purito Seoul

    1.7%

    Held 8th. 12.1K estimated branded searches, +22.2% vs prior month. Share 0 points.

  9. 9.MISSHA

    1.2%

    Held 9th. 8.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  10. 10.AXIS-Y

    0.94%

    Moved from 11th to 10th. 6.6K estimated branded searches, +22.2% vs prior month. Share 0 points.

  11. 11.Torriden

    0.94%

    Moved from 10th to 11th. 6.6K estimated branded searches, 0% vs prior month. Share -0.2 points.

COSRX, Beauty of Joseon and 2 other brands sell other things too, so only their searches that name this product count here, like “cosrx sunscreen”.

Compare popularity between COSRX and its closest rivals

Every comparison with COSRX

54 comparisons

How has branded search demand for COSRX changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for COSRX worldwide fell from 603K to 520K.
  • Across the 12 months ending October 2026, COSRX’s share of searches among Korean sunscreen brands worldwide peaked at 5.3% in August 2026 and was lowest at 3.9% in November 2025.
  • Across the 12 months ending October 2026, COSRX fell from 4th to 5th among Korean sunscreen brands worldwide.

How did search popularity change for Korean sunscreen brands worldwide in October 2026?

6 changes

  1. In October 2026, Beauty of Joseon gained share of searches among Korean sunscreen brands worldwide, from 62.7% to 64.4%.

  2. In October 2026, haruharu wonder gained share of searches among Korean sunscreen brands worldwide, from 2.5% to 3.2%.

  3. In October 2026, Round Lab lost share of searches among Korean sunscreen brands worldwide, from 10.3% to 8.7%.

  4. In October 2026, COSRX lost share of searches among Korean sunscreen brands worldwide, from 4.6% to 3.9%.

  5. In October 2026, Anua rose from 5th to 4th among Korean sunscreen brands worldwide.

  6. In October 2026, AXIS-Y rose from 11th to 10th among Korean sunscreen brands worldwide.

How are COSRX’s branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using COSRX’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cosrx
  • cosrx cleanser
  • cosrx face cleanser
  • cosrx face wash
  • cosrx foaming cleanser
  • cosrx pimple patch
  • cosrx skincare
  • cosrx snail mucin
  • cosrx spf
  • cosrx sunscreen
  • cosrx toner
  • skincare cosrx

Do you work for COSRX? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does COSRX compete?

COSRX is ranked by how often people search for it in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Skincare brands15th of 221.9%Show ranking
Face cleanser brands9th of 160.92%Show ranking
Korean skincare brands3rd of 615.8%Show ranking
Sunscreen brands12th of 201.2%Show ranking
Korean sunscreen brands5th of 113.9%Shown above
Face toner brands7th of 135.1%Show ranking
Pimple patch brands3rd of 512.2%Show ranking
Creator with pink hair and a pink jacket

Is COSRX your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free