Brandwave

Banana Boat vs COSRX:Which is more popular?

In October 2026, Banana Boat had more branded searches than COSRX among sunscreen brands worldwide. Banana Boat had about 157,000 branded searches, while COSRX had 29,500. Banana Boat made up 6.5% of all sunscreen brand searches we track, and COSRX accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about sunscreen brands, neither Banana Boat nor COSRX appeared in any of the four answers.

Among sunscreen brands worldwide in October 2026

Who do people search for more?

Banana Boat, about 5 searches for every 1 for COSRX

Banana Boat 157K searchesCOSRX 29.5K searches

Who does AI mention more?

Both were mentioned in 0 of 4 answers.

Banana Boat in 0 of 4COSRX in 0 of 4

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Top sunscreen brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, neither Banana Boat nor COSRX showed up in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. La Roche-Posay1st
  2. Neutrogena2nd
  3. EltaMD3rd
  4. CeraVe4th
  5. Blue Lizard5th
  6. Beauty of Joseon6th
  7. Supergoop!7th
  8. Ultra Violette–
  9. Nivea–
  10. +3 more
  11. COSRX–
  12. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Roche-Posay4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Neutrogena3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • CeraVe3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Blue Lizard3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • EltaMD2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Beauty of Joseon1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Supergoop!1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ultra Violette0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nivea0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • COSRX0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+5 more

See every answer about sunscreen brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Banana Boat or COSRX more popular in search?

This chart shows how often people search Google for Banana Boat and COSRX by name. Each line represents a brand's share of searches for all 20 sunscreen brands we track, month by month, from English-language searches worldwide.

Banana Boat and COSRX among sunscreen brands worldwide, by month

Share of searches by month for Banana Boat, COSRX. The figures are in the table below the chart.

View monthly share of searches table
MonthBeauty of JoseonLa Roche-PosayNeutrogenaUltra VioletteNiveaBanana BoatEltaMDEucerinSupergoop!CeraVeNaked SundaysCOSRXSun BumBondi SandsBlue Lizard
Nov 202519.6%12.6%10.7%9.2%9.2%9.1%7.9%2.5%8%2.4%3.2%1.2%1.1%0.8%0.49%
Dec 202516.6%13%11.1%9.3%9.5%11.5%7.5%2.6%7.8%2.5%2.6%1.2%1.6%0.81%0.61%
Jan 202618%13.8%11.7%8.4%8.3%11.5%7.9%2.3%7.2%2.7%1.7%1.3%1.4%0.86%0.8%
Feb 202618.5%14.3%12.1%7.2%8.6%10.2%8.2%2.4%7.1%3.3%1.4%1.4%1.5%0.62%0.82%
Mar 202616.5%12.3%12.4%8.3%7.3%9.2%9.5%2.5%8.3%3.4%1.5%1.2%2.3%0.62%1.5%
Apr 202617.6%13.1%10.9%6.8%7.8%9.3%8.3%3.3%8.7%3.6%1.3%1.3%2%0.68%1.6%
May 202616.1%14.1%9.6%8%8.7%8.2%7.3%2.9%9.3%3.9%1.3%1.3%1.7%0.74%2.6%
Jun 202615.7%13.6%9.3%8.9%8.4%8%7.1%4%7.8%3.7%1.5%1.1%2.5%0.59%3.8%
Jul 202614.7%15.9%9.1%8.8%8.1%8.7%7.9%3.9%7.6%3.6%1.5%1%2%0.68%3%
Aug 202617%15.3%8.8%9%9.4%9.7%6.7%4.6%6.4%3.4%1.6%1.4%1.3%0.66%2%
Sep 202618.1%17%9.8%12.3%8.5%7.8%6.7%4.2%5%3.2%1.5%1.3%0.99%0.72%1.2%
Oct 202620.5%19.5%11.4%9.6%8%6.5%5.8%4.7%4.4%3%1.4%1.2%0.94%0.68%0.63%

COSRX sells other things too, so only its searches that name this product count here, like “cosrx spf”.

How has branded search for Banana Boat and COSRX changed worldwide over the last 12 months?

3 findings
  • Banana Boat was ahead of COSRX in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Banana Boat’s share of searches among sunscreen brands worldwide moved from 9.1% to 6.5%, and its estimated monthly branded searches moved from 154K to 157K.
  • Across the 12 months ending October 2026, COSRX’s share of searches among sunscreen brands worldwide held steady at 1.2%, and its estimated monthly branded searches moved from 20.5K to 29.5K.

How did search popularity change for sunscreen brands worldwide in October 2026?

2 changes

  1. In October 2026, Banana Boat lost share of searches among sunscreen brands worldwide, from 7.8% to 6.5%.

  2. Estimated monthly branded searches for COSRX worldwide rose 43.9% over 12 measured months, from 20.5K to 29.5K in October 2026.

How are Banana Boat’s and COSRX’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Banana Boat’s and COSRX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Banana Boat

3 branded search terms

  • banana boat
  • banana boat spf
  • banana boat sunscreen

COSRX

2 branded search terms

  • cosrx spf
  • cosrx sunscreen

How the Brand Demand Index is measured

Other head-to-heads among sunscreen brands

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