Brandwave

How popular isEltaMD?

In September 2026, people searched for EltaMD by name about 60,500 times worldwide, about the same as the previous year. These searches made up 1.4% of all global sunscreen brand searches, placing EltaMD ninth out of 13 brands. When we asked both ChatGPT and Google AI Overviews about sunscreen brands, EltaMD appeared in two of the four answers and was the third most recommended of the 13.

Search and AI answers in September 2026

EltaMD is the ninth most searched of 13 competitors and the third most recommended in AI answers.

  1. La Roche-PosayShare of searches 42.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. NeutrogenaShare of searches 19.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  3. NiveaShare of searches 18.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. Ultra VioletteShare of searches 6.5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. EltaMDShare of searches 1.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd

+8 more

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Top sunscreen brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, EltaMD was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. EltaMD is the third most recommended of the 13.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. La Roche-Posay1st
  2. Neutrogena2nd
  3. EltaMD3rd
  4. Blue Lizard4th
  5. Supergoop!5th
  6. Nivea–
  7. Ultra Violette–
  8. Banana Boat–
  9. Bondi Sands–
  10. Sun Bum–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Roche-Posay4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Neutrogena3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Blue Lizard3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • EltaMD2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Supergoop!1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nivea0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ultra Violette0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Banana Boat0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bondi Sands0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sun Bum0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+3 more

See every answer about sunscreen brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which sunscreen brands compete with EltaMD?

EltaMD against sunscreen brands worldwide, by month

Share of searches by month for La Roche-Posay, Neutrogena, Nivea, Ultra Violette, Banana Boat, Supergoop!, Bondi Sands, EltaMD. The figures are in the table below the chart.

View monthly share of searches table
MonthLa Roche-PosayNeutrogenaNiveaUltra VioletteBanana BoatSupergoop!Bondi SandsSun BumEltaMDBlue LizardNaked SundaysVacationCOOLA
Oct 202543.4%22.3%15.7%4.8%4.6%2.6%2.1%1.5%1.4%0.23%0.85%0.39%0.14%
Nov 202547.4%19.9%17.1%3.3%2.8%2.9%2.2%1.4%1.3%0.17%1%0.42%0.12%
Dec 202547.9%21.6%14.7%3.3%3.5%2.7%2.2%1.7%1.1%0.21%0.72%0.38%0.12%
Jan 202646.1%20.8%16.6%3.3%4%2.8%1.9%1.8%1.2%0.3%0.59%0.39%0.14%
Feb 202648.6%20.9%14.9%2.9%3.5%2.9%1.9%1.7%1.3%0.32%0.47%0.48%0.19%
Mar 202648.6%19.2%12.1%3.9%3.6%3.9%2.2%2.4%1.6%0.72%0.56%0.76%0.28%
Apr 202647.7%18.8%11.9%3.6%3.9%4.7%2.7%2.4%1.6%0.86%0.64%0.89%0.27%
May 202645.8%18.1%11.5%4.7%3.8%5.4%2.7%2.9%1.5%1.5%0.67%1.1%0.32%
Jun 202641.8%17.1%12.3%6%4.2%5.2%2.9%3.8%1.7%2.5%0.83%1.2%0.44%
Jul 202642.1%16.7%17.5%5%4%4.3%2.1%3.1%1.4%1.7%0.65%1%0.36%
Aug 202643.9%21.2%15.8%4.5%4%3.2%1.8%1.9%1.2%0.97%0.62%0.7%0.21%
Sep 202642.3%19.9%18.1%6.5%3.3%2.9%2.1%1.7%1.4%0.63%0.59%0.51%0.13%

  1. 1.La Roche-Posay

    42.3%

    Held 1st. 1.8M estimated branded searches, -18.3% vs prior month. Share -1.6 points.

  2. 2.Neutrogena

    19.9%

    Held 2nd. 861K estimated branded searches, -20.6% vs prior month. Share -1.3 points.

  3. 3.Nivea

    18.1%

    Held 3rd. 783K estimated branded searches, -3.1% vs prior month. Share +2.3 points.

  4. 4.Ultra Violette

    6.5%

    Held 4th. 279K estimated branded searches, +21.8% vs prior month. Share +2 points.

  5. 5.Banana Boat

    3.3%

    Held 5th. 143K estimated branded searches, -30.4% vs prior month. Share -0.7 points.

  6. 6.Supergoop!

    2.9%

    Held 6th. 125K estimated branded searches, -22.7% vs prior month. Share -0.3 points.

  7. 7.Bondi Sands

    2.1%

    Moved from 8th to 7th. 90.2K estimated branded searches, -0.41% vs prior month. Share +0.3 points.

  8. 8.Sun Bum

    1.7%

    Moved from 7th to 8th. 72.6K estimated branded searches, -23.5% vs prior month. Share -0.2 points.

  9. 9.EltaMD

    1.4%

    Held 9th. 60.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  10. 10.Blue Lizard

    0.63%

    Held 10th. 27.1K estimated branded searches, -45.3% vs prior month. Share -0.3 points.

  11. 11.Naked Sundays

    0.59%

    Moved from 12th to 11th. 25.4K estimated branded searches, -19.2% vs prior month. Share 0 points.

  12. 12.Vacation

    0.51%

    Moved from 11th to 12th. 22.1K estimated branded searches, -38.2% vs prior month. Share -0.2 points.

  13. 13.COOLA

    0.13%

    Held 13th. 5.8K estimated branded searches, -45.5% vs prior month. Share -0.1 points.

Compare popularity between EltaMD and its closest rivals

Every comparison with EltaMD

17 comparisons

How has branded search demand for EltaMD changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for EltaMD worldwide held steady at 60.5K.
  • Across the 12 months ending September 2026, EltaMD’s share of searches among sunscreen brands worldwide held steady at 1.4%.

How did search popularity change for sunscreen brands worldwide in September 2026?

6 changes

  1. In September 2026, Nivea gained share of searches among sunscreen brands worldwide, from 15.8% to 18.1%.

  2. In September 2026, Ultra Violette gained share of searches among sunscreen brands worldwide, from 4.5% to 6.5%.

  3. In September 2026, La Roche-Posay lost share of searches among sunscreen brands worldwide, from 43.9% to 42.3%.

  4. In September 2026, Neutrogena lost share of searches among sunscreen brands worldwide, from 21.2% to 19.9%.

  5. In September 2026, Banana Boat lost share of searches among sunscreen brands worldwide, from 4% to 3.3%.

  6. Supergoop!’s share of searches among sunscreen brands worldwide has lost ground for 3 months in a row, from 5.2% to 2.9% in September 2026.

How are EltaMD’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using EltaMD’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • elta md
  • eltamd

How the Brand Demand Index is measured

Who owns EltaMD?

EltaMD is owned by Colgate-Palmolive. Brandwave also tracks Ajax, Irish Spring and Softsoap, owned by the same company, worldwide.

Do you work for EltaMD? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does EltaMD compete?

EltaMD is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
SPF brands9th of 100.99%Show ranking
Sunscreen brands9th of 131.4%Shown above
Sun cream brands6th of 81.5%Show ranking
Face sunscreen brands5th of 62%Show ranking
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