Brandwave

How popular isAjax in search?

In August 2026, there were an estimated 70 branded searches for Ajax worldwide which is up 40% over the last 11 months. Ajax holds <0.01% estimated Share of Search among dishwashing liquid brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Dawn91.4%
  2. Palmolive8.3%
  3. Sunlight0.33%
  4. Ajax<0.01%
  5. Fairy<0.01%
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Where does Ajax compete?

Ajax is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Dishwashing liquid brands4th of 5<0.01%Shown below
Glass cleaners6th of 6<0.01%Show ranking
Surface cleaner brands5th of 50.01%Show ranking

Which dishwashing liquid brands compete with Ajax?

Ajax against dishwashing liquid brands worldwide, by month

Share of Search by month for Dawn, Palmolive, Ajax. The figures are in the table below the chart.

View monthly share of search table
MonthDawnPalmoliveSunlightAjaxFairy
Oct 202591.3%8.3%0.4%<0.01%<0.01%
Nov 202591.4%8.3%0.33%<0.01%<0.01%
Dec 202592.8%6.9%0.33%<0.01%<0.01%
Jan 202691.4%8.3%0.33%<0.01%<0.01%
Feb 202692.8%6.9%0.33%<0.01%<0.01%
Mar 202691.4%8.3%0.33%<0.01%<0.01%
Apr 202691.4%8.3%0.33%<0.01%<0.01%
May 202689.7%9.9%0.39%<0.01%<0.01%
Jun 202689.7%9.9%0.39%<0.01%<0.01%
Jul 202689.7%9.9%0.39%<0.01%<0.01%
Aug 202691.4%8.3%0.33%<0.01%<0.01%
Sep 2026—————

  1. 1.Dawn

    91.4%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share +1.7 points.

  2. 2.Palmolive

    8.3%

    Held 2nd. 90.5K estimated branded searches, -17.7% vs prior month. Share -1.6 points.

  3. 3.Sunlight

    0.33%

    Held 3rd. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  4. 4.Ajax

    <0.01%

    Held 4th. 70 estimated branded searches, +40% vs prior month. Share 0 points.

  5. 5.Fairy

    <0.01%

    Held 5th. 70 estimated branded searches, +40% vs prior month. Share 0 points.

Compare search popularity between Ajax and its closest rivals

How has branded search demand for Ajax changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Ajax worldwide rose from 50 to 70.
  • Across the 11 months ending August 2026, Ajax rose from 5th to 4th among dishwashing liquid brands worldwide.

How did search popularity change for dishwashing liquid brands worldwide in August 2026?

  1. In August 2026, Dawn gained estimated Share of Search among dishwashing liquid brands worldwide, from 89.7% to 91.4%.

  2. In August 2026, Palmolive lost estimated Share of Search among dishwashing liquid brands worldwide, from 9.9% to 8.3%.

  3. Estimated monthly branded searches for Ajax worldwide rose 40% over 11 measured months, from 50 to 70 in August 2026.

  4. Estimated monthly branded searches for Sunlight worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.

How is Ajax measured?

Brandwave collects information about searches that people make online using Ajax’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • ajax nz

How the Brand Demand Index is measured

Who owns Ajax?

Ajax is owned by Colgate-Palmolive. Brandwave does not track any other brands owned by Colgate-Palmolive.

Do you work for Ajax? To request corrections or removal please contact us via our support page and we will be happy to assist.

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