Ajax vs Sparkle:Which is more popular by branded search?
In August 2026, Sparkle had more branded searches than Ajax among glass cleaners worldwide. Sparkle was estimated to have 201K branded searches compared to Ajax’s 70, and held a 26.6% Share of Search versus Ajax’s <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Ajax or Sparkle?
Compare the glass cleaners people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sparkle, Ajax. The figures are in the table below the chart.
View monthly share of search table
| Month | Method | Sparkle | Windex | Zoflora | Glass Plus | Ajax |
|---|---|---|---|---|---|---|
| Oct 2025 | 55.1% | 30.1% | 11.1% | 3.3% | 0.29% | <0.01% |
| Nov 2025 | 55.1% | 30.1% | 11.1% | 3.3% | 0.29% | <0.01% |
| Dec 2025 | 56.3% | 30.8% | 9.3% | 3.4% | 0.3% | <0.01% |
| Jan 2026 | 56.3% | 30.8% | 9.3% | 3.4% | 0.3% | <0.01% |
| Feb 2026 | 56.3% | 30.8% | 9.3% | 3.4% | 0.3% | <0.01% |
| Mar 2026 | 56.2% | 30.7% | 9.2% | 3.4% | 0.36% | <0.01% |
| Apr 2026 | 56.2% | 30.7% | 9.2% | 3.4% | 0.36% | <0.01% |
| May 2026 | 56.6% | 30.9% | 9.3% | 2.8% | 0.36% | <0.01% |
| Jun 2026 | 55.1% | 30.1% | 11.1% | 3.3% | 0.43% | <0.01% |
| Jul 2026 | 54.7% | 29.9% | 11% | 4% | 0.43% | <0.01% |
| Aug 2026 | 59.5% | 26.6% | 9.8% | 3.6% | 0.48% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Ajax and Sparkle comparison changed over the last 12 months?
3 findings
- Sparkle was ahead of Ajax in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ajax’s estimated Share of Search among glass cleaners worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 50 to 70.
- Across the 11 months ending August 2026, Sparkle’s estimated Share of Search among glass cleaners worldwide moved from 30.1% to 26.6%, and its estimated monthly branded searches moved from 246K to 201K.
How did search popularity change for glass cleaners worldwide in August 2026?
2 changes
In August 2026, Sparkle lost estimated Share of Search among glass cleaners worldwide, from 29.9% to 26.6%.
Estimated monthly branded searches for Ajax worldwide rose 40% over 11 measured months, from 50 to 70 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Ajax’s and Sparkle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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