How popular isAjax in search?
In August 2026, there were an estimated 70 branded searches for Ajax worldwide which is up 40% over the last 11 months. Ajax holds <0.01% estimated Share of Search among glass cleaners worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Method59.5%
Sparkle26.6%
Windex9.8%
Zoflora3.6%- Glass Plus0.48%
Ajax<0.01%
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Which glass cleaners compete with Ajax?
Share of Search by month for Method, Sparkle, Windex, Zoflora, Ajax. The figures are in the table below the chart.
View monthly share of search table
| Month | Method | Sparkle | Windex | Zoflora | Glass Plus | Ajax |
|---|---|---|---|---|---|---|
| Oct 2025 | 55.1% | 30.1% | 11.1% | 3.3% | 0.29% | <0.01% |
| Nov 2025 | 55.1% | 30.1% | 11.1% | 3.3% | 0.29% | <0.01% |
| Dec 2025 | 56.3% | 30.8% | 9.3% | 3.4% | 0.3% | <0.01% |
| Jan 2026 | 56.3% | 30.8% | 9.3% | 3.4% | 0.3% | <0.01% |
| Feb 2026 | 56.3% | 30.8% | 9.3% | 3.4% | 0.3% | <0.01% |
| Mar 2026 | 56.2% | 30.7% | 9.2% | 3.4% | 0.36% | <0.01% |
| Apr 2026 | 56.2% | 30.7% | 9.2% | 3.4% | 0.36% | <0.01% |
| May 2026 | 56.6% | 30.9% | 9.3% | 2.8% | 0.36% | <0.01% |
| Jun 2026 | 55.1% | 30.1% | 11.1% | 3.3% | 0.43% | <0.01% |
| Jul 2026 | 54.7% | 29.9% | 11% | 4% | 0.43% | <0.01% |
| Aug 2026 | 59.5% | 26.6% | 9.8% | 3.6% | 0.48% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.5% | 450K | +22.3% | +4.9 points | |
| 2, held 2nd | 26.6% | 201K | 0% | -3.3 points | |
| 3, held 3rd | 9.8% | 74K | 0% | -1.2 points | |
| 4, held 4th | 3.6% | 27.1K | 0% | -0.4 points | |
| 5, held 5th | 0.48% | 3.6K | +24.1% | 0 points | |
| 6, held 6th | <0.01% | 70 | +40% | 0 points |
1.
Method59.5%
Held 1st. 450K estimated branded searches, +22.3% vs prior month. Share +4.9 points.
2.
Sparkle26.6%
Held 2nd. 201K estimated branded searches, 0% vs prior month. Share -3.3 points.
3.
Windex9.8%
Held 3rd. 74K estimated branded searches, 0% vs prior month. Share -1.2 points.
4.
Zoflora3.6%
Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.4 points.
0.48%
Held 5th. 3.6K estimated branded searches, +24.1% vs prior month. Share 0 points.
6.
Ajax<0.01%
Held 6th. 70 estimated branded searches, +40% vs prior month. Share 0 points.
Compare search popularity between Ajax and its closest rivals
How has branded search demand for Ajax changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Ajax worldwide rose from 50 to 70.
- Across the 11 months ending August 2026, Ajax’s estimated Share of Search among glass cleaners worldwide held steady at <0.01%.
How did search popularity change for glass cleaners worldwide in August 2026?
5 changes
In August 2026, Method gained estimated Share of Search among glass cleaners worldwide, from 54.7% to 59.5%.
In August 2026, Sparkle lost estimated Share of Search among glass cleaners worldwide, from 29.9% to 26.6%.
In August 2026, Windex lost estimated Share of Search among glass cleaners worldwide, from 11% to 9.8%.
Estimated monthly branded searches for Glass Plus worldwide rose 50% over 11 measured months, from 2.4K to 3.6K in August 2026.
Estimated monthly branded searches for Ajax worldwide rose 40% over 11 measured months, from 50 to 70 in August 2026.
Where does Ajax compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Dishwashing liquid brands | 4th of 5 | <0.01% | Show ranking |
| Glass cleaners | 6th of 6 | <0.01% | Shown above |
| Surface cleaner brands | 5th of 5 | 0.01% | Show ranking |
How is Ajax measured?
Brandwave collects information about searches that people make online using Ajax’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- ajax nz
Who owns Ajax?
Ajax is owned by 
Colgate-Palmolive. Brandwave does not track any other brands owned by Colgate-Palmolive.
Do you work for Ajax? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Ajax your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.