Dishwashing detergent brands:Which are searched most?
In August 2026, Dawn was the most searched among dishwashing detergent brands worldwide, with an estimated 1M branded searches and 60% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the dishwashing detergent brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dawn, Cascade, Palmolive. The figures are in the table below the chart.
View monthly share of search table
| Month | Dawn | Cascade | Palmolive | Finish | Sunlight | Fairy |
|---|---|---|---|---|---|---|
| Oct 2025 | 67.1% | 24.7% | 6.1% | 1.8% | 0.3% | <0.01% |
| Nov 2025 | 67.1% | 24.7% | 6.1% | 1.8% | 0.24% | <0.01% |
| Dec 2025 | 67.9% | 25% | 5% | 1.8% | 0.24% | <0.01% |
| Jan 2026 | 63.6% | 28.6% | 5.8% | 1.7% | 0.23% | <0.01% |
| Feb 2026 | 67.9% | 25% | 5% | 1.8% | 0.24% | <0.01% |
| Mar 2026 | 67.1% | 24.7% | 6.1% | 1.8% | 0.24% | <0.01% |
| Apr 2026 | 63.8% | 28.7% | 5.8% | 1.4% | 0.23% | <0.01% |
| May 2026 | 59.2% | 32.4% | 6.5% | 1.6% | 0.26% | <0.01% |
| Jun 2026 | 59.2% | 32.4% | 6.5% | 1.6% | 0.26% | <0.01% |
| Jul 2026 | 59.3% | 32.6% | 6.5% | 1.3% | 0.26% | <0.01% |
| Aug 2026 | 60% | 33% | 5.4% | 1.3% | 0.22% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60% | 1M | 0% | +0.7 points | |
| 2, held 2nd | 33% | 550K | 0% | +0.4 points | |
| 3, held 3rd | 5.4% | 90.5K | -17.7% | -1.1 points | |
| 4, held 4th | 1.3% | 22.2K | 0% | 0 points | |
| 5, held 5th | 0.22% | 3.6K | -18.2% | 0 points | |
| 6, held 6th | <0.01% | 70 | +40% | 0 points |
1.
Dawn60%
Held 1st. 1M estimated branded searches, 0% vs prior month. Share +0.7 points.
2.
Cascade33%
Held 2nd. 550K estimated branded searches, 0% vs prior month. Share +0.4 points.
5.4%
Held 3rd. 90.5K estimated branded searches, -17.7% vs prior month. Share -1.1 points.
4.
Finish1.3%
Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.
5.Sunlight
0.22%
Held 5th. 3.6K estimated branded searches, -18.2% vs prior month. Share 0 points.
6.Fairy
<0.01%
Held 6th. 70 estimated branded searches, +40% vs prior month. Share 0 points.
Compare search popularity between leading brands
Which brand is most popular in search among dishwashing detergent brands worldwide?
6 brands
In August 2026, Dawn was the most searched among dishwashing detergent brands worldwide, with an estimated 1M branded searches and 60% estimated Share of Search within this set. Cascade is in 2nd place, 27 percentage points behind at 33% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Dawn | 67.1% → 60% | 67.9%Dec 2025 | 59.2%May 2026 | 1st |
| Cascade | 24.7% → 33% | 33%Aug 2026 | 24.7%Oct 2025 | 2nd |
| Palmolive | 6.1% → 5.4% | 6.5%Jul 2026 | 5%Feb 2026 | 3rd |
| Finish | 1.8% → 1.3% | 1.8%Dec 2025 | 1.3%Jul 2026 | 4th |
| Sunlight | 0.3% → 0.22% | 0.3%Oct 2025 | 0.22%Aug 2026 | 5th |
| Fairy | <0.01% | <0.01%Apr 2026 | <0.01%Jul 2026 | 6th |
Each finding as a sentence
- Across the 11 months ending August 2026, Dawn’s estimated Share of Search among dishwashing detergent brands worldwide decreased from 67.1% to 60%.
- Across the 11 months ending August 2026, Cascade’s estimated Share of Search among dishwashing detergent brands worldwide increased from 24.7% to 33%.
- Across the 11 months ending August 2026, Palmolive’s estimated Share of Search among dishwashing detergent brands worldwide decreased from 6.1% to 5.4%.
- Across the 11 months ending August 2026, Dawn’s estimated Share of Search among dishwashing detergent brands worldwide peaked at 67.9% in December 2025 and was lowest at 59.2% in May 2026.
- Across the 11 months ending August 2026, Palmolive’s estimated Share of Search among dishwashing detergent brands worldwide peaked at 6.5% in July 2026 and was lowest at 5% in February 2026.
- Across the 11 months ending August 2026, Finish, Sunlight and Fairy held steady: their estimated Share of Search among dishwashing detergent brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for dishwashing detergent brands worldwide in August 2026?
5 changes
In August 2026, Dawn gained estimated Share of Search among dishwashing detergent brands worldwide, from 59.3% to 60%.
In August 2026, Palmolive lost estimated Share of Search among dishwashing detergent brands worldwide, from 6.5% to 5.4%.
Estimated monthly branded searches for Cascade worldwide rose 49.5% over 11 measured months, from 368K to 550K in August 2026.
Estimated monthly branded searches for Sunlight worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.
Estimated monthly branded searches for Finish worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.
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