How popular isDawn in search?
In August 2026, there were an estimated 1M branded searches for Dawn worldwide which held steady over the last 11 months. Dawn holds 60% estimated Share of Search among dishwashing detergent brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which dishwashing detergent brands compete with Dawn?
Share of Search by month for Dawn, Cascade, Palmolive. The figures are in the table below the chart.
View monthly share of search table
| Month | Dawn | Cascade | Palmolive | Finish | Sunlight | Fairy |
|---|---|---|---|---|---|---|
| Oct 2025 | 67.1% | 24.7% | 6.1% | 1.8% | 0.3% | <0.01% |
| Nov 2025 | 67.1% | 24.7% | 6.1% | 1.8% | 0.24% | <0.01% |
| Dec 2025 | 67.9% | 25% | 5% | 1.8% | 0.24% | <0.01% |
| Jan 2026 | 63.6% | 28.6% | 5.8% | 1.7% | 0.23% | <0.01% |
| Feb 2026 | 67.9% | 25% | 5% | 1.8% | 0.24% | <0.01% |
| Mar 2026 | 67.1% | 24.7% | 6.1% | 1.8% | 0.24% | <0.01% |
| Apr 2026 | 63.8% | 28.7% | 5.8% | 1.4% | 0.23% | <0.01% |
| May 2026 | 59.2% | 32.4% | 6.5% | 1.6% | 0.26% | <0.01% |
| Jun 2026 | 59.2% | 32.4% | 6.5% | 1.6% | 0.26% | <0.01% |
| Jul 2026 | 59.3% | 32.6% | 6.5% | 1.3% | 0.26% | <0.01% |
| Aug 2026 | 60% | 33% | 5.4% | 1.3% | 0.22% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60% | 1M | 0% | +0.7 points | |
| 2, held 2nd | 33% | 550K | 0% | +0.4 points | |
| 3, held 3rd | 5.4% | 90.5K | -17.7% | -1.1 points | |
| 4, held 4th | 1.3% | 22.2K | 0% | 0 points | |
| 5, held 5th | 0.22% | 3.6K | -18.2% | 0 points | |
| 6, held 6th | <0.01% | 70 | +40% | 0 points |
1.
Dawn60%
Held 1st. 1M estimated branded searches, 0% vs prior month. Share +0.7 points.
2.
Cascade33%
Held 2nd. 550K estimated branded searches, 0% vs prior month. Share +0.4 points.
5.4%
Held 3rd. 90.5K estimated branded searches, -17.7% vs prior month. Share -1.1 points.
4.
Finish1.3%
Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Sunlight0.22%
Held 5th. 3.6K estimated branded searches, -18.2% vs prior month. Share 0 points.
6.Fairy
<0.01%
Held 6th. 70 estimated branded searches, +40% vs prior month. Share 0 points.
Compare search popularity between Dawn and its closest rivals
How has branded search demand for Dawn changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Dawn worldwide held steady at 1M.
- Across the 11 months ending August 2026, Dawn’s estimated Share of Search among dishwashing detergent brands worldwide decreased from 67.1% to 60%.
- Across the 11 months ending August 2026, Dawn’s estimated Share of Search among dishwashing detergent brands worldwide peaked at 67.9% in December 2025 and was lowest at 59.2% in May 2026.
How did search popularity change for dishwashing detergent brands worldwide in August 2026?
5 changes
In August 2026, Dawn gained estimated Share of Search among dishwashing detergent brands worldwide, from 59.3% to 60%.
In August 2026, Palmolive lost estimated Share of Search among dishwashing detergent brands worldwide, from 6.5% to 5.4%.
Estimated monthly branded searches for Cascade worldwide rose 49.5% over 11 measured months, from 368K to 550K in August 2026.
Estimated monthly branded searches for Sunlight worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.
Estimated monthly branded searches for Finish worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.
Where does Dawn compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Dishwashing detergent brands | 1st of 6 | 60% | Shown above |
| Dishwashing liquid brands | 1st of 5 | 91.4% | Show ranking |
How is Dawn measured?
Brandwave collects information about searches that people make online using Dawn’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- dawn
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