Dawn vs Palmolive:Which is more popular by branded search?
In August 2026, Dawn had more branded searches than Palmolive among dishwashing detergent brands worldwide. Dawn was estimated to have 1M branded searches compared to Palmolive’s 90.5K, and held a 60% Share of Search versus Palmolive’s 5.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Dawn or Palmolive?
Compare the dishwashing detergent brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dawn, Palmolive. The figures are in the table below the chart.
View monthly share of search table
| Month | Dawn | Cascade | Palmolive | Finish | Sunlight | Fairy |
|---|---|---|---|---|---|---|
| Oct 2025 | 67.1% | 24.7% | 6.1% | 1.8% | 0.3% | <0.01% |
| Nov 2025 | 67.1% | 24.7% | 6.1% | 1.8% | 0.24% | <0.01% |
| Dec 2025 | 67.9% | 25% | 5% | 1.8% | 0.24% | <0.01% |
| Jan 2026 | 63.6% | 28.6% | 5.8% | 1.7% | 0.23% | <0.01% |
| Feb 2026 | 67.9% | 25% | 5% | 1.8% | 0.24% | <0.01% |
| Mar 2026 | 67.1% | 24.7% | 6.1% | 1.8% | 0.24% | <0.01% |
| Apr 2026 | 63.8% | 28.7% | 5.8% | 1.4% | 0.23% | <0.01% |
| May 2026 | 59.2% | 32.4% | 6.5% | 1.6% | 0.26% | <0.01% |
| Jun 2026 | 59.2% | 32.4% | 6.5% | 1.6% | 0.26% | <0.01% |
| Jul 2026 | 59.3% | 32.6% | 6.5% | 1.3% | 0.26% | <0.01% |
| Aug 2026 | 60% | 33% | 5.4% | 1.3% | 0.22% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Dawn and Palmolive comparison changed over the last 12 months?
3 findings
- Dawn was ahead of Palmolive in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dawn’s estimated Share of Search among dishwashing detergent brands worldwide moved from 67.1% to 60%, and its estimated monthly branded searches held steady at 1M.
- Across the 11 months ending August 2026, Palmolive’s estimated Share of Search among dishwashing detergent brands worldwide moved from 6.1% to 5.4%, and its estimated monthly branded searches held steady at 90.5K.
How did search popularity change for dishwashing detergent brands worldwide in August 2026?
2 changes
In August 2026, Dawn gained estimated Share of Search among dishwashing detergent brands worldwide, from 59.3% to 60%.
In August 2026, Palmolive lost estimated Share of Search among dishwashing detergent brands worldwide, from 6.5% to 5.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Dawn’s and Palmolive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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