Fairy vs Seventh Generation:Which is more popular?
In September 2026, Fairy and Seventh Generation were level in searches among dishwashing liquid brands worldwide, with an estimated 18.1K branded searches each, at 6.4% of the total each. When we asked ChatGPT and Google AI Overviews about dishwashing liquid brands, Seventh Generation appeared in all five answers and Fairy in none.
Who do people search for more?
Fairy and Seventh Generation are searched for about as often as each other.
Who does AI mention more?
Seventh Generation, mentioned in every answer we collected
Who does AI recommend more?
Seventh Generation, the only one of the two named
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Top dishwashing liquid brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Seventh Generation appeared in all five answers. Fairy did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Dawn5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Palmolive5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Seventh Generation5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ajax3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Mrs. Meyer’s Clean Day2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Fairy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sunlight0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dishwashing liquid brands
5 answers
Asked ChatGPT
“Which dishwashing liquid brand should I buy?”
Asked ChatGPT
“What are the best dishwashing liquid brands?”
Asked ChatGPT
“What's the best dishwashing liquid brand for hand washing dishes?”
Searched Google, AI Overview
“dishwashing liquid brands”
Searched Google, AI Overview
“best dishwashing liquid”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Fairy or Seventh Generation more popular in search?
This chart shows how often people search Google for Fairy and Seventh Generation by name. Each line represents a brand's share of searches for all seven dishwashing liquid brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Fairy, Seventh Generation. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dawn | Palmolive | Mrs. Meyer’s Clean Day | Fairy | Seventh Generation | Sunlight | Ajax |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.2% | 31.8% | 17.4% | 6.4% | 7.8% | 1.3% | 0.25% |
| Nov 2025 | 35.2% | 32.4% | 17.7% | 5.3% | 7.9% | 1.3% | 0.26% |
| Dec 2025 | 40.2% | 29.3% | 16% | 5.9% | 7.2% | 1.1% | 0.23% |
| Jan 2026 | 38.8% | 29.2% | 16% | 5.8% | 8.7% | 1.2% | 0.28% |
| Feb 2026 | 40.7% | 29% | 15.9% | 5.8% | 7.1% | 1.1% | 0.28% |
| Mar 2026 | 40.6% | 29.1% | 15.9% | 5.8% | 7.1% | 1.2% | 0.28% |
| Apr 2026 | 40.4% | 29.7% | 16.3% | 4.9% | 7.3% | 1.2% | 0.29% |
| May 2026 | 36.5% | 31.7% | 17.3% | 5.2% | 7.8% | 1.3% | 0.25% |
| Jun 2026 | 38.3% | 33.2% | 14.8% | 5.4% | 6.6% | 1.3% | 0.32% |
| Jul 2026 | 34.2% | 36.6% | 16.5% | 4.9% | 6% | 1.5% | 0.33% |
| Aug 2026 | 38.4% | 29% | 19.4% | 5.8% | 5.8% | 1.2% | 0.42% |
| Sep 2026 | 35.9% | 32% | 17.5% | 6.4% | 6.4% | 1.3% | 0.46% |
How has the Fairy and Seventh Generation comparison changed over the last 12 months?
3 findings
- Fairy was ahead of Seventh Generation in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fairy’s share of searches among dishwashing liquid brands worldwide held steady at 6.4%, and its estimated monthly branded searches held steady at 18.1K.
- Across the 12 months ending September 2026, Seventh Generation’s share of searches among dishwashing liquid brands worldwide moved from 7.8% to 6.4%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
How did search popularity change for dishwashing liquid brands worldwide in September 2026?
2 changes
In September 2026, Fairy gained share of searches among dishwashing liquid brands worldwide, from 5.8% to 6.4%.
In September 2026, Seventh Generation gained share of searches among dishwashing liquid brands worldwide, from 5.8% to 6.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fairy’s and Seventh Generation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fairy
1 branded search term
- fairy liquid
Seventh Generation
1 branded search term
- seventh generation
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