Brandwave

How popular isSeventh Generation?

In September 2026, people searched for Seventh Generation by name about 18,100 times worldwide, an 18.5% decrease from the previous year. These searches made up 6.4% of all global dishwashing liquid brand searches, placing Seventh Generation fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about dishwashing liquid brands, Seventh Generation appeared in all answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Seventh Generation is the fifth most searched of 7 competitors and the third most recommended in AI answers.

  1. DawnShare of searches 35.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. PalmoliveShare of searches 32%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. Mrs. Meyer’s Clean DayShare of searches 17.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. FairyShare of searches 6.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Seventh GenerationShare of searches 6.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd

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Top dishwashing liquid brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Seventh Generation appeared in all five answers. Seventh Generation is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dawn1st
  2. Palmolive2nd
  3. Seventh Generation3rd
  4. Ajax4th
  5. Mrs. Meyer’s Clean Day5th
  6. Fairy–
  7. Sunlight–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dawn5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Palmolive5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Seventh Generation5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ajax3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mrs. Meyer’s Clean Day2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fairy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sunlight0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dishwashing liquid brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which dishwashing liquid brands compete with Seventh Generation?

Seventh Generation against dishwashing liquid brands worldwide, by month

Share of searches by month for Dawn, Palmolive, Mrs. Meyer’s Clean Day, Fairy, Seventh Generation. The figures are in the table below the chart.

View monthly share of searches table
MonthDawnPalmoliveMrs. Meyer’s Clean DayFairySeventh GenerationSunlightAjax
Oct 202535.2%31.8%17.4%6.4%7.8%1.3%0.25%
Nov 202535.2%32.4%17.7%5.3%7.9%1.3%0.26%
Dec 202540.2%29.3%16%5.9%7.2%1.1%0.23%
Jan 202638.8%29.2%16%5.8%8.7%1.2%0.28%
Feb 202640.7%29%15.9%5.8%7.1%1.1%0.28%
Mar 202640.6%29.1%15.9%5.8%7.1%1.2%0.28%
Apr 202640.4%29.7%16.3%4.9%7.3%1.2%0.29%
May 202636.5%31.7%17.3%5.2%7.8%1.3%0.25%
Jun 202638.3%33.2%14.8%5.4%6.6%1.3%0.32%
Jul 202634.2%36.6%16.5%4.9%6%1.5%0.33%
Aug 202638.4%29%19.4%5.8%5.8%1.2%0.42%
Sep 202635.9%32%17.5%6.4%6.4%1.3%0.46%

  1. 1.Dawn

    35.9%

    Held 1st. 102K estimated branded searches, -15.1% vs prior month. Share -2.4 points.

  2. 2.Palmolive

    32%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +3 points.

  3. 3.Mrs. Meyer’s Clean Day

    17.5%

    Held 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.9 points.

  4. 4.Fairy

    6.4%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share +0.6 points.

  5. 5.Seventh Generation

    6.4%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share +0.6 points.

  6. 6.Sunlight

    1.3%

    Held 6th. 3.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Ajax

    0.46%

    Held 7th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Seventh Generation and its closest rivals

Every comparison with Seventh Generation

18 comparisons

How has branded search demand for Seventh Generation changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Seventh Generation worldwide fell from 22.2K to 18.1K.
  • Across the 12 months ending September 2026, Seventh Generation’s share of searches among dishwashing liquid brands worldwide decreased from 7.8% to 6.4%.
  • Across the 12 months ending September 2026, Seventh Generation’s share of searches among dishwashing liquid brands worldwide peaked at 8.7% in January 2026 and was lowest at 5.8% in August 2026.
  • Across the 12 months ending September 2026, Seventh Generation fell from 4th to 5th among dishwashing liquid brands worldwide.

How did search popularity change for dishwashing liquid brands worldwide in September 2026?

6 changes

  1. In September 2026, Palmolive gained share of searches among dishwashing liquid brands worldwide, from 29% to 32%.

  2. In September 2026, Fairy gained share of searches among dishwashing liquid brands worldwide, from 5.8% to 6.4%.

  3. In September 2026, Seventh Generation gained share of searches among dishwashing liquid brands worldwide, from 5.8% to 6.4%.

  4. In September 2026, Dawn lost share of searches among dishwashing liquid brands worldwide, from 38.4% to 35.9%.

  5. In September 2026, Mrs. Meyer’s Clean Day lost share of searches among dishwashing liquid brands worldwide, from 19.4% to 17.5%.

  6. Estimated monthly branded searches for Ajax worldwide rose 80.6% over 12 measured months, from 720 to 1.3K in September 2026.

How are Seventh Generation’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Seventh Generation’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • seventh generation

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How the Brand Demand Index is measured

Where does Seventh Generation compete?

Seventh Generation is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Dishwashing liquid brands5th of 76.4%Shown above
Eco laundry detergent brands3rd of 812.7%Show ranking
Dish powder brands3rd of 517.6%Show ranking
Dishwasher pods brands2nd of 533.3%Show ranking
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