Seventh Generation vs Sheets Laundry Club:Which is searched more?
In September 2026, Seventh Generation had more branded searches than Sheets Laundry Club among eco laundry detergent brands worldwide. Seventh Generation had about 18,100 branded searches, while Sheets Laundry Club had 2,910. Seventh Generation made up 12.7% of all eco laundry detergent brand searches we track, and Sheets Laundry Club accounted for 2%. These are worldwide searches for English-language branded terms.
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Is Seventh Generation or Sheets Laundry Club more popular in search?
Compare brands that offers laundry detergent with an emphasis on lower-impact ingredients or packaging. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Seventh Generation, Sheets Laundry Club. The figures are in the table below the chart.
View monthly share of searches table
| Month | Earth Breeze | Dropps | Seventh Generation | Dirty Labs | ECOS | Tru Earth | Sheets Laundry Club | Meliora Cleaning Products |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.8% | 28.6% | 18.7% | 10.7% | 3.7% | 6.8% | 2% | 0.61% |
| Nov 2025 | 23.7% | 28.6% | 18.8% | 13.2% | 3.7% | 8.4% | 3.1% | 0.61% |
| Dec 2025 | 28.5% | 33.7% | 15% | 10.5% | 3.6% | 6.5% | 1.6% | 0.6% |
| Jan 2026 | 29.9% | 24.6% | 19.1% | 13.2% | 3.8% | 5.7% | 3.1% | 0.51% |
| Feb 2026 | 32% | 24.9% | 16.3% | 12% | 4% | 7.2% | 2.6% | 0.9% |
| Mar 2026 | 43.7% | 18.5% | 14.7% | 10.4% | 3.6% | 5.5% | 2.9% | 0.66% |
| Apr 2026 | 48.2% | 16.8% | 13.8% | 9.8% | 3.4% | 5.2% | 2.2% | 0.62% |
| May 2026 | 43.7% | 18.8% | 15.5% | 11.1% | 3.8% | 4.8% | 1.7% | 0.62% |
| Jun 2026 | 43.9% | 19.4% | 12.6% | 11.2% | 3.8% | 4.8% | 3.8% | 0.5% |
| Jul 2026 | 44.2% | 20.1% | 12.7% | 11.4% | 3.8% | 4.8% | 2.5% | 0.51% |
| Aug 2026 | 44% | 20.7% | 12.8% | 11.1% | 4.7% | 4.8% | 1.3% | 0.62% |
| Sep 2026 | 44.1% | 19.2% | 12.7% | 10.8% | 5.7% | 5% | 2% | 0.5% |
How has the Seventh Generation and Sheets Laundry Club comparison changed over the last 12 months?
3 findings
- Seventh Generation was ahead of Sheets Laundry Club in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Seventh Generation’s share of searches among eco laundry detergent brands worldwide moved from 18.7% to 12.7%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 12 months ending September 2026, Sheets Laundry Club’s share of searches among eco laundry detergent brands worldwide held steady at 2%, and its estimated monthly branded searches moved from 2.4K to 2.9K.
How did search popularity change for eco laundry detergent brands worldwide in September 2026?
2 changes
In September 2026, Sheets Laundry Club gained share of searches among eco laundry detergent brands worldwide, from 1.3% to 2%.
Estimated monthly branded searches for Seventh Generation worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Seventh Generation’s and Sheets Laundry Club’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Seventh Generation
1 branded search term
- seventh generation
Sheets Laundry Club
2 branded search terms
- laundry sheets laundry club
- sheets laundry club
Other head-to-heads among eco laundry detergent brands
Earth Breeze vs Dropps: compare search popularity- Earth Breeze vs Seventh Generation: compare search popularity
Earth Breeze vs Dirty Labs: compare search popularity
Earth Breeze vs ECOS: compare search popularity- Dropps vs Seventh Generation: compare search popularity
- Dropps vs Dirty Labs: compare search popularity
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