Dirty Labs vs Earth Breeze:Which is more popular?
In September 2026, Earth Breeze had more branded searches than Dirty Labs among eco laundry detergent brands worldwide. Earth Breeze had about 62,900 branded searches, while Dirty Labs had 15,400. Earth Breeze made up 44.1% of all eco laundry detergent brand searches we track, and Dirty Labs accounted for 10.8%. When we asked ChatGPT and Google AI Overviews about eco laundry detergent brands, Dirty Labs and Earth Breeze each appeared in one of the five answers.
Who do people search for more?
Earth Breeze, about 4 searches for every 1 for Dirty Labs
Who does AI mention more?
Both were mentioned in 1 of 5 answers.
Follow Dirty Labs vs Earth Breeze and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top eco laundry detergent brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dirty Labs and Earth Breeze were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Seventh Generation3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ECOS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Meliora Cleaning Products2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Earth Breeze1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dirty Labs1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dropps0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tru Earth0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sheets Laundry Club0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about eco laundry detergent brands
5 answers
Asked ChatGPT
“Which eco laundry detergent brand should I buy?”
Asked ChatGPT
“What are the best eco laundry detergent brands?”
Asked ChatGPT
“What's the best eco laundry detergent brand for sensitive skin?”
Searched Google, AI Overview
“natural laundry detergent”
Searched Google, AI Overview
“laundry detergent for sensitive skin”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Dirty Labs or Earth Breeze more popular in search?
This chart shows how often people search Google for Dirty Labs and Earth Breeze by name. Each line represents a brand's share of searches for all eight eco laundry detergent brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Earth Breeze, Dirty Labs. The figures are in the table below the chart.
View monthly share of searches table
| Month | Earth Breeze | Dropps | Seventh Generation | Dirty Labs | ECOS | Tru Earth | Sheets Laundry Club | Meliora Cleaning Products |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.8% | 28.6% | 18.7% | 10.7% | 3.7% | 6.8% | 2% | 0.61% |
| Nov 2025 | 23.7% | 28.6% | 18.8% | 13.2% | 3.7% | 8.4% | 3.1% | 0.61% |
| Dec 2025 | 28.5% | 33.7% | 15% | 10.5% | 3.6% | 6.5% | 1.6% | 0.6% |
| Jan 2026 | 29.9% | 24.6% | 19.1% | 13.2% | 3.8% | 5.7% | 3.1% | 0.51% |
| Feb 2026 | 32% | 24.9% | 16.3% | 12% | 4% | 7.2% | 2.6% | 0.9% |
| Mar 2026 | 43.7% | 18.5% | 14.7% | 10.4% | 3.6% | 5.5% | 2.9% | 0.66% |
| Apr 2026 | 48.2% | 16.8% | 13.8% | 9.8% | 3.4% | 5.2% | 2.2% | 0.62% |
| May 2026 | 43.7% | 18.8% | 15.5% | 11.1% | 3.8% | 4.8% | 1.7% | 0.62% |
| Jun 2026 | 43.9% | 19.4% | 12.6% | 11.2% | 3.8% | 4.8% | 3.8% | 0.5% |
| Jul 2026 | 44.2% | 20.1% | 12.7% | 11.4% | 3.8% | 4.8% | 2.5% | 0.51% |
| Aug 2026 | 44% | 20.7% | 12.8% | 11.1% | 4.7% | 4.8% | 1.3% | 0.62% |
| Sep 2026 | 44.1% | 19.2% | 12.7% | 10.8% | 5.7% | 5% | 2% | 0.5% |
How has the Dirty Labs and Earth Breeze comparison changed over the last 12 months?
3 findings
- Earth Breeze was ahead of Dirty Labs in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dirty Labs’ share of searches among eco laundry detergent brands worldwide moved from 10.7% to 10.8%, and its estimated monthly branded searches moved from 12.7K to 15.4K.
- Across the 12 months ending September 2026, Earth Breeze’s share of searches among eco laundry detergent brands worldwide moved from 28.8% to 44.1%, and its estimated monthly branded searches moved from 34.1K to 62.9K.
How did search popularity change for eco laundry detergent brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Earth Breeze worldwide rose 84.5% over 12 measured months, from 34.1K to 62.9K in September 2026.
Estimated monthly branded searches for Dirty Labs worldwide rose 21.1% over 12 measured months, from 12.7K to 15.4K in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Dirty Labs’ and Earth Breeze’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dirty Labs
4 branded search terms
- dirty labs
- dirty labs detergent
- dirty labs laundry
- dirtylabs
Earth Breeze
2 branded search terms
- earth breeze
- earth breeze detergent
Other head-to-heads among eco laundry detergent brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.