Brandwave

Eco laundry detergent brands:Which brands are most popular in search?

In August 2026, Earth Breeze was the most searched among eco laundry detergent brands worldwide, with an estimated 97.9K branded searches and 59.8% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Earth Breeze59.8%
  2. Dropps18%
  3. Dirty Labs14.6%
  4. Tru Earth6.4%
  5. Sheets Laundry Club1.2%

Follow eco laundry detergent brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare brands that offers laundry detergent with an emphasis on lower-impact ingredients or packaging. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among eco laundry detergent brands worldwide, by month

Share of Search by month for Earth Breeze, Dropps, Dirty Labs, Tru Earth. The figures are in the table below the chart.

View monthly share of search table
MonthEarth BreezeDroppsDirty LabsTru EarthSheets Laundry Club
Oct 202545.5%28.7%14.5%9.3%2%
Nov 202539.7%28.7%17%11.5%3.1%
Dec 202546.2%30.5%13.5%8.4%1.4%
Jan 202652.2%21.9%15.9%7.1%2.8%
Feb 202655.2%20.4%13.9%8.3%2.2%
Mar 202665.4%14.4%12.2%5.8%2.3%
Apr 202666.2%13.4%12.6%6%1.8%
May 202660%15.9%16.6%6.1%1.4%
Jun 202661%15.8%13.7%6.4%3.1%
Jul 202660.9%16.5%14%6.4%2.1%
Aug 202659.8%18%14.6%6.4%1.2%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Earth Breeze

    59.8%

    held 1st · 97.9K estimated branded searches · -7.3% vs prior month · -1.1 points

  2. 2.Dropps

    18%

    held 2nd · 29.5K estimated branded searches · +2.8% vs prior month · +1.5 points

  3. 3.Dirty Labs

    14.6%

    held 3rd · 23.9K estimated branded searches · -1.7% vs prior month · +0.6 points

  4. 4.Tru Earth

    6.4%

    held 4th · 10.6K estimated branded searches · -5% vs prior month · 0 points

  5. 5.Sheets Laundry Club

    1.2%

    held 5th · 1.9K estimated branded searches · -47.1% vs prior month · -0.9 points

Compare search popularity between leading brands

Which brand is most popular in search among eco laundry detergent brands worldwide?

In August 2026, Earth Breeze was the most searched among eco laundry detergent brands worldwide, with an estimated 97.9K branded searches and 59.8% estimated Share of Search within this set. Dropps is in 2nd place, 41.8 percentage points behind at 18% Share of Search.

Global eco laundry detergent brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Earth Breeze45.5% → 59.8%66.2%Apr 202639.7%Nov 20251st
Dropps28.7% → 18%30.5%Dec 202513.4%Apr 20262nd
Dirty Labs14.5% → 14.6%17%Nov 202512.2%Mar 20263rd
Tru Earth9.3% → 6.4%11.5%Nov 20255.8%Mar 20264th
Sheets Laundry Club2% → 1.2%3.1%Jun 20261.2%Aug 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Earth Breeze’s estimated Share of Search among eco laundry detergent brands worldwide increased from 45.5% to 59.8%.
  • Across the 11 months ending August 2026, Dropps’ estimated Share of Search among eco laundry detergent brands worldwide decreased from 28.7% to 18%.
  • Across the 11 months ending August 2026, Tru Earth’s estimated Share of Search among eco laundry detergent brands worldwide decreased from 9.3% to 6.4%.
  • Across the 11 months ending August 2026, Sheets Laundry Club’s estimated Share of Search among eco laundry detergent brands worldwide decreased from 2% to 1.2%.
  • Across the 11 months ending August 2026, Earth Breeze’s estimated Share of Search among eco laundry detergent brands worldwide peaked at 66.2% in April 2026 and was lowest at 39.7% in November 2025.
  • Across the 11 months ending August 2026, Dropps’ estimated Share of Search among eco laundry detergent brands worldwide peaked at 30.5% in December 2025 and was lowest at 13.4% in April 2026.
  • Across the 11 months ending August 2026, Dirty Labs’ estimated Share of Search among eco laundry detergent brands worldwide peaked at 17% in November 2025 and was lowest at 12.2% in March 2026.
  • Across the 11 months ending August 2026, Tru Earth’s estimated Share of Search among eco laundry detergent brands worldwide peaked at 11.5% in November 2025 and was lowest at 5.8% in March 2026.
  • Across the 11 months ending August 2026, Sheets Laundry Club’s estimated Share of Search among eco laundry detergent brands worldwide peaked at 3.1% in June 2026 and was lowest at 1.2% in August 2026.
  • Across the 11 months ending August 2026, Dirty Labs held steady: its estimated Share of Search among eco laundry detergent brands worldwide moved less than 0.5 percentage points.

How did search popularity change for eco laundry detergent brands worldwide in August 2026?

  1. In August 2026, Dropps gained estimated Share of Search among eco laundry detergent brands worldwide, from 16.5% to 18%.

  2. In August 2026, Dirty Labs gained estimated Share of Search among eco laundry detergent brands worldwide, from 14% to 14.6%.

  3. In August 2026, Earth Breeze lost estimated Share of Search among eco laundry detergent brands worldwide, from 60.9% to 59.8%.

  4. In August 2026, Sheets Laundry Club lost estimated Share of Search among eco laundry detergent brands worldwide, from 2.1% to 1.2%.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start your marketing record