Dirty Labs vs Dropps:Which is more popular by branded search?
In August 2026, Dropps had more branded searches than Dirty Labs among eco laundry detergent brands worldwide. Dropps was estimated to have 29.5K branded searches compared to Dirty Labs’ 23.9K, and held an 18% Share of Search versus Dirty Labs’ 14.6%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Dirty Labs or Dropps?
Compare brands that offers laundry detergent with an emphasis on lower-impact ingredients or packaging. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dropps, Dirty Labs. The figures are in the table below the chart.
View monthly share of search table
| Month | Earth Breeze | Dropps | Dirty Labs | Tru Earth | Sheets Laundry Club |
|---|---|---|---|---|---|
| Oct 2025 | 45.5% | 28.7% | 14.5% | 9.3% | 2% |
| Nov 2025 | 39.7% | 28.7% | 17% | 11.5% | 3.1% |
| Dec 2025 | 46.2% | 30.5% | 13.5% | 8.4% | 1.4% |
| Jan 2026 | 52.2% | 21.9% | 15.9% | 7.1% | 2.8% |
| Feb 2026 | 55.2% | 20.4% | 13.9% | 8.3% | 2.2% |
| Mar 2026 | 65.4% | 14.4% | 12.2% | 5.8% | 2.3% |
| Apr 2026 | 66.2% | 13.4% | 12.6% | 6% | 1.8% |
| May 2026 | 60% | 15.9% | 16.6% | 6.1% | 1.4% |
| Jun 2026 | 61% | 15.8% | 13.7% | 6.4% | 3.1% |
| Jul 2026 | 60.9% | 16.5% | 14% | 6.4% | 2.1% |
| Aug 2026 | 59.8% | 18% | 14.6% | 6.4% | 1.2% |
| Sep 2026 | — | — | — | — | — |
How has the Dirty Labs and Dropps comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Dirty Labs took it in May 2026, Dropps took it in June 2026.
- Across the 11 months ending August 2026, Dirty Labs’ estimated Share of Search among eco laundry detergent brands worldwide moved from 14.5% to 14.6%, and its estimated monthly branded searches moved from 17.1K to 23.9K.
- Across the 11 months ending August 2026, Dropps’ estimated Share of Search among eco laundry detergent brands worldwide moved from 28.7% to 18%, and its estimated monthly branded searches moved from 33.9K to 29.5K.
How did search popularity change for eco laundry detergent brands worldwide in August 2026?
2 changes
In August 2026, Dropps gained estimated Share of Search among eco laundry detergent brands worldwide, from 16.5% to 18%.
In August 2026, Dirty Labs gained estimated Share of Search among eco laundry detergent brands worldwide, from 14% to 14.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Dirty Labs’ and Dropps’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dirty Labs
6 branded search terms
- dirty labs
- dirty labs detergent
- dirty labs laundry
- dirty labs laundry detergent
- dirtylabs
- dirtylabs com
Dropps
7 branded search terms
- dropps
- dropps com
- dropps detergent
- dropps laundry
- dropps laundry detergent
- laundry detergent dropps
- laundry dropps
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