Earth Breeze vs Tru Earth:Which is more popular by branded search?
In August 2026, Earth Breeze had more branded searches than Tru Earth among eco laundry detergent brands worldwide. Earth Breeze was estimated to have 97.9K branded searches compared to Tru Earth’s 10.6K, and held a 59.8% Share of Search versus Tru Earth’s 6.4%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Earth Breeze or Tru Earth?
Compare brands that offers laundry detergent with an emphasis on lower-impact ingredients or packaging. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Earth Breeze, Tru Earth. The figures are in the table below the chart.
View monthly share of search table
| Month | Earth Breeze | Dropps | Dirty Labs | Tru Earth | Sheets Laundry Club |
|---|---|---|---|---|---|
| Oct 2025 | 45.5% | 28.7% | 14.5% | 9.3% | 2% |
| Nov 2025 | 39.7% | 28.7% | 17% | 11.5% | 3.1% |
| Dec 2025 | 46.2% | 30.5% | 13.5% | 8.4% | 1.4% |
| Jan 2026 | 52.2% | 21.9% | 15.9% | 7.1% | 2.8% |
| Feb 2026 | 55.2% | 20.4% | 13.9% | 8.3% | 2.2% |
| Mar 2026 | 65.4% | 14.4% | 12.2% | 5.8% | 2.3% |
| Apr 2026 | 66.2% | 13.4% | 12.6% | 6% | 1.8% |
| May 2026 | 60% | 15.9% | 16.6% | 6.1% | 1.4% |
| Jun 2026 | 61% | 15.8% | 13.7% | 6.4% | 3.1% |
| Jul 2026 | 60.9% | 16.5% | 14% | 6.4% | 2.1% |
| Aug 2026 | 59.8% | 18% | 14.6% | 6.4% | 1.2% |
| Sep 2026 | — | — | — | — | — |
How has the Earth Breeze and Tru Earth comparison changed over the last 12 months?
3 findings
- Earth Breeze was ahead of Tru Earth in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Earth Breeze’s estimated Share of Search among eco laundry detergent brands worldwide moved from 45.5% to 59.8%, and its estimated monthly branded searches moved from 53.8K to 97.9K.
- Across the 11 months ending August 2026, Tru Earth’s estimated Share of Search among eco laundry detergent brands worldwide moved from 9.3% to 6.4%, and its estimated monthly branded searches moved from 11.1K to 10.6K.
How did search popularity change for eco laundry detergent brands worldwide in August 2026?
1 change
In August 2026, Earth Breeze lost estimated Share of Search among eco laundry detergent brands worldwide, from 60.9% to 59.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Earth Breeze’s and Tru Earth’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Earth Breeze
7 branded search terms
- earth breeze
- earth breeze detergent
- earth breeze laundry detergent
- earth breeze laundry sheets
- earthbreeze com
- laundry detergent earth breeze
- laundry sheets earth breeze
Tru Earth
7 branded search terms
- detergent tru earth
- laundry sheets tru earth
- tru earth
- tru earth detergent
- tru earth laundry
- tru earth laundry detergent
- tru earth laundry sheets
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