Brandwave

How popular isTru Earth in search?

In September 2026, there were an estimated 7.2K branded searches for Tru Earth worldwide which is down 11.6% over the last 12 months. Tru Earth holds 6.2% estimated Share of Search among eco laundry detergent brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Earth Breeze54.3%
  2. Dropps23.7%
  3. Dirty Labs13.3%
  4. Tru Earth6.2%
  5. Sheets Laundry Club2.5%
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Which eco laundry detergent brands compete with Tru Earth?

Tru Earth against eco laundry detergent brands worldwide, by month

Share of Search by month for Earth Breeze, Dropps, Dirty Labs, Tru Earth, Sheets Laundry Club. The figures are in the table below the chart.

View monthly share of search table
MonthEarth BreezeDroppsDirty LabsTru EarthSheets Laundry Club
Oct 202537.4%37.1%13.9%8.9%2.6%
Nov 202530.8%37.2%17.1%10.9%4%
Dec 202535.2%41.8%13%8.1%2%
Jan 202639.1%32.1%17.3%7.4%4.1%
Feb 202640.7%31.6%15.2%9.2%3.3%
Mar 202654%22.8%12.8%6.8%3.6%
Apr 202658.6%20.5%11.9%6.3%2.7%
May 202654.6%23.4%13.9%6%2.1%
Jun 202652.9%23.3%13.5%5.8%4.5%
Jul 202653.3%24.2%13.7%5.8%3.1%
Aug 202653.6%25.3%13.6%5.9%1.6%
Sep 202654.3%23.7%13.3%6.2%2.5%

  1. 1.Earth Breeze

    54.3%

    Held 1st. 62.9K estimated branded searches, +0.8% vs prior month. Share +0.7 points.

  2. 2.Dropps

    23.7%

    Held 2nd. 27.4K estimated branded searches, -6.7% vs prior month. Share -1.6 points.

  3. 3.Dirty Labs

    13.3%

    Held 3rd. 15.4K estimated branded searches, -2.5% vs prior month. Share -0.3 points.

  4. 4.Tru Earth

    6.2%

    Held 4th. 7.2K estimated branded searches, +4.8% vs prior month. Share +0.3 points.

  5. 5.Sheets Laundry Club

    2.5%

    Held 5th. 2.9K estimated branded searches, +52.4% vs prior month. Share +0.9 points.

Compare search popularity between Tru Earth and its closest rivals

Every comparison with Tru Earth

How has branded search demand for Tru Earth changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Tru Earth worldwide fell from 8.1K to 7.2K.
  • Across the 12 months ending September 2026, Tru Earth’s estimated Share of Search among eco laundry detergent brands worldwide decreased from 8.9% to 6.2%.
  • Across the 12 months ending September 2026, Tru Earth’s estimated Share of Search among eco laundry detergent brands worldwide peaked at 10.9% in November 2025 and was lowest at 5.8% in July 2026.

How did search popularity change for eco laundry detergent brands worldwide in September 2026?

  1. In September 2026, Sheets Laundry Club gained estimated Share of Search among eco laundry detergent brands worldwide, from 1.6% to 2.5%.

  2. In September 2026, Earth Breeze gained estimated Share of Search among eco laundry detergent brands worldwide, from 53.6% to 54.3%.

  3. In September 2026, Dropps lost estimated Share of Search among eco laundry detergent brands worldwide, from 25.3% to 23.7%.

  4. Estimated monthly branded searches for Dirty Labs worldwide rose 21.1% over 12 measured months, from 12.7K to 15.4K in September 2026.

  5. Estimated monthly branded searches for Tru Earth worldwide fell 11.6% over 12 measured months, from 8.1K to 7.2K in September 2026.

Where does Tru Earth compete?

Tru Earth is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Eco laundry detergent brands4th of 56.2%Shown above
Laundry sheets brands6th of 60.01%Show ranking

How is Tru Earth measured?

Brandwave collects information about searches that people make online using Tru Earth’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • detergent tru earth
  • tru earth
  • tru earth detergent
  • tru earth laundry

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How the Brand Demand Index is measured

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