How popular isDirty Labs in search?
In September 2026, there were an estimated 15.4K branded searches for Dirty Labs worldwide which is up 21.1% over the last 12 months. Dirty Labs holds 13.3% estimated Share of Search among eco laundry detergent brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Earth Breeze54.3%
Dropps23.7%
Dirty Labs13.3%
Tru Earth6.2%
Sheets Laundry Club2.5%
Follow Dirty Labs and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which eco laundry detergent brands compete with Dirty Labs?
Share of Search by month for Earth Breeze, Dropps, Dirty Labs, Tru Earth, Sheets Laundry Club. The figures are in the table below the chart.
View monthly share of search table
| Month | Earth Breeze | Dropps | Dirty Labs | Tru Earth | Sheets Laundry Club |
|---|---|---|---|---|---|
| Oct 2025 | 37.4% | 37.1% | 13.9% | 8.9% | 2.6% |
| Nov 2025 | 30.8% | 37.2% | 17.1% | 10.9% | 4% |
| Dec 2025 | 35.2% | 41.8% | 13% | 8.1% | 2% |
| Jan 2026 | 39.1% | 32.1% | 17.3% | 7.4% | 4.1% |
| Feb 2026 | 40.7% | 31.6% | 15.2% | 9.2% | 3.3% |
| Mar 2026 | 54% | 22.8% | 12.8% | 6.8% | 3.6% |
| Apr 2026 | 58.6% | 20.5% | 11.9% | 6.3% | 2.7% |
| May 2026 | 54.6% | 23.4% | 13.9% | 6% | 2.1% |
| Jun 2026 | 52.9% | 23.3% | 13.5% | 5.8% | 4.5% |
| Jul 2026 | 53.3% | 24.2% | 13.7% | 5.8% | 3.1% |
| Aug 2026 | 53.6% | 25.3% | 13.6% | 5.9% | 1.6% |
| Sep 2026 | 54.3% | 23.7% | 13.3% | 6.2% | 2.5% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54.3% | 62.9K | +0.8% | +0.7 points | |
| 2, held 2nd | 23.7% | 27.4K | -6.7% | -1.6 points | |
| 3, held 3rd | 13.3% | 15.4K | -2.5% | -0.3 points | |
| 4, held 4th | 6.2% | 7.2K | +4.8% | +0.3 points | |
| 5, held 5th | 2.5% | 2.9K | +52.4% | +0.9 points |
54.3%
Held 1st. 62.9K estimated branded searches, +0.8% vs prior month. Share +0.7 points.
2.
Dropps23.7%
Held 2nd. 27.4K estimated branded searches, -6.7% vs prior month. Share -1.6 points.
13.3%
Held 3rd. 15.4K estimated branded searches, -2.5% vs prior month. Share -0.3 points.
6.2%
Held 4th. 7.2K estimated branded searches, +4.8% vs prior month. Share +0.3 points.
2.5%
Held 5th. 2.9K estimated branded searches, +52.4% vs prior month. Share +0.9 points.
Compare search popularity between Dirty Labs and its closest rivals
Every comparison with Dirty Labs
4 comparisons
How has branded search demand for Dirty Labs changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Dirty Labs worldwide rose from 12.7K to 15.4K.
- Across the 12 months ending September 2026, Dirty Labs’ estimated Share of Search among eco laundry detergent brands worldwide decreased from 13.9% to 13.3%.
- Across the 12 months ending September 2026, Dirty Labs’ estimated Share of Search among eco laundry detergent brands worldwide peaked at 17.3% in January 2026 and was lowest at 11.9% in April 2026.
How did search popularity change for eco laundry detergent brands worldwide in September 2026?
5 changes
In September 2026, Sheets Laundry Club gained estimated Share of Search among eco laundry detergent brands worldwide, from 1.6% to 2.5%.
In September 2026, Earth Breeze gained estimated Share of Search among eco laundry detergent brands worldwide, from 53.6% to 54.3%.
In September 2026, Dropps lost estimated Share of Search among eco laundry detergent brands worldwide, from 25.3% to 23.7%.
Estimated monthly branded searches for Dirty Labs worldwide rose 21.1% over 12 measured months, from 12.7K to 15.4K in September 2026.
Estimated monthly branded searches for Tru Earth worldwide fell 11.6% over 12 measured months, from 8.1K to 7.2K in September 2026.
How is Dirty Labs measured?
Brandwave collects information about searches that people make online using Dirty Labs’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- dirty labs
- dirty labs detergent
- dirty labs laundry
- dirtylabs
Do you work for Dirty Labs? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Dirty Labs your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.