Brandwave

How popular isDropps in search?

In September 2026, there were an estimated 27.4K branded searches for Dropps worldwide which is down 19.1% over the last 12 months. Dropps holds 23.7% estimated Share of Search among eco laundry detergent brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Earth Breeze54.3%
  2. Dropps23.7%
  3. Dirty Labs13.3%
  4. Tru Earth6.2%
  5. Sheets Laundry Club2.5%
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Which eco laundry detergent brands compete with Dropps?

Dropps against eco laundry detergent brands worldwide, by month

Share of Search by month for Earth Breeze, Dropps, Dirty Labs, Tru Earth, Sheets Laundry Club. The figures are in the table below the chart.

View monthly share of search table
MonthEarth BreezeDroppsDirty LabsTru EarthSheets Laundry Club
Oct 202537.4%37.1%13.9%8.9%2.6%
Nov 202530.8%37.2%17.1%10.9%4%
Dec 202535.2%41.8%13%8.1%2%
Jan 202639.1%32.1%17.3%7.4%4.1%
Feb 202640.7%31.6%15.2%9.2%3.3%
Mar 202654%22.8%12.8%6.8%3.6%
Apr 202658.6%20.5%11.9%6.3%2.7%
May 202654.6%23.4%13.9%6%2.1%
Jun 202652.9%23.3%13.5%5.8%4.5%
Jul 202653.3%24.2%13.7%5.8%3.1%
Aug 202653.6%25.3%13.6%5.9%1.6%
Sep 202654.3%23.7%13.3%6.2%2.5%

  1. 1.Earth Breeze

    54.3%

    Held 1st. 62.9K estimated branded searches, +0.8% vs prior month. Share +0.7 points.

  2. 2.Dropps

    23.7%

    Held 2nd. 27.4K estimated branded searches, -6.7% vs prior month. Share -1.6 points.

  3. 3.Dirty Labs

    13.3%

    Held 3rd. 15.4K estimated branded searches, -2.5% vs prior month. Share -0.3 points.

  4. 4.Tru Earth

    6.2%

    Held 4th. 7.2K estimated branded searches, +4.8% vs prior month. Share +0.3 points.

  5. 5.Sheets Laundry Club

    2.5%

    Held 5th. 2.9K estimated branded searches, +52.4% vs prior month. Share +0.9 points.

Compare search popularity between Dropps and its closest rivals

Every comparison with Dropps

How has branded search demand for Dropps changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Dropps worldwide fell from 33.9K to 27.4K.
  • Across the 12 months ending September 2026, Dropps’ estimated Share of Search among eco laundry detergent brands worldwide decreased from 37.1% to 23.7%.
  • Across the 12 months ending September 2026, Dropps’ estimated Share of Search among eco laundry detergent brands worldwide peaked at 41.8% in December 2025 and was lowest at 20.5% in April 2026.

How did search popularity change for eco laundry detergent brands worldwide in September 2026?

  1. In September 2026, Sheets Laundry Club gained estimated Share of Search among eco laundry detergent brands worldwide, from 1.6% to 2.5%.

  2. In September 2026, Earth Breeze gained estimated Share of Search among eco laundry detergent brands worldwide, from 53.6% to 54.3%.

  3. In September 2026, Dropps lost estimated Share of Search among eco laundry detergent brands worldwide, from 25.3% to 23.7%.

  4. Estimated monthly branded searches for Dirty Labs worldwide rose 21.1% over 12 measured months, from 12.7K to 15.4K in September 2026.

  5. Estimated monthly branded searches for Tru Earth worldwide fell 11.6% over 12 measured months, from 8.1K to 7.2K in September 2026.

Where does Dropps compete?

Dropps is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Detergent pods brands5th of 75.4%Show ranking
Eco laundry detergent brands2nd of 523.7%Shown above
Laundry sheets brands2nd of 625.7%Show ranking

How is Dropps measured?

Brandwave collects information about searches that people make online using Dropps’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • dropps
  • dropps detergent
  • dropps laundry
  • dropps laundry detergent
  • laundry dropps

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How the Brand Demand Index is measured

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