Brandwave

How popular isDropps in search?

In September 2026, there were an estimated 27.4K branded searches for Dropps worldwide which is down 19.1% over the last 12 months. Dropps holds 24.9% estimated Share of Search among laundry sheets brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Earth Breeze67.9%
  2. Dropps24.9%
  3. Ecoegg5.4%
  4. Breezeo1.8%
  5. Sheets Laundry Club0.01%
  6. Tru Earth0.01%
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Which laundry sheets brands compete with Dropps?

Dropps against laundry sheets brands worldwide, by month

Share of Search by month for Earth Breeze, Dropps, Ecoegg. The figures are in the table below the chart.

View monthly share of search table
MonthEarth BreezeDroppsEcoeggBreezeoSheets Laundry ClubTru Earth
Oct 202548%39.3%9.1%3.5%0.01%0.01%
Nov 202543.6%43.6%9.7%3.1%0.02%0.02%
Dec 202545%45%6.1%3.9%0.01%0.01%
Jan 202653.3%35.6%7.2%3.8%0.01%0.01%
Feb 202651.9%34.8%8.6%4.6%0.02%0.02%
Mar 202666%24.2%7.1%2.6%0.01%0.01%
Apr 202671.1%21.3%5.8%1.8%<0.01%<0.01%
May 202667.3%24.7%5.3%2.7%0.01%0.01%
Jun 202667.9%24.9%5%2.1%0.01%0.01%
Jul 202667.5%24.8%5%2.7%0.01%0.01%
Aug 202667.4%24.7%5.8%2.1%0.01%0.01%
Sep 202667.9%24.9%5.4%1.8%0.01%0.01%

  1. 1.Earth Breeze

    67.9%

    Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share +0.5 points.

  2. 2.Dropps

    24.9%

    Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Ecoegg

    5.4%

    Held 3rd. 4.8K estimated branded searches, -7.7% vs prior month. Share -0.4 points.

  4. 4.Breezeo

    1.8%

    Held 4th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.3 points.

  5. 5.Sheets Laundry Club

    0.01%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Tru Earth

    0.01%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Dropps and its closest rivals

Every comparison with Dropps

How has branded search demand for Dropps changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Dropps worldwide fell from 33.9K to 27.4K.
  • Across the 12 months ending September 2026, Dropps’ estimated Share of Search among laundry sheets brands worldwide decreased from 39.3% to 24.9%.
  • Across the 12 months ending September 2026, Dropps’ estimated Share of Search among laundry sheets brands worldwide peaked at 45% in December 2025 and was lowest at 21.3% in April 2026.

How did search popularity change for laundry sheets brands worldwide in September 2026?

  1. In September 2026, Earth Breeze gained estimated Share of Search among laundry sheets brands worldwide, from 67.4% to 67.9%.

  2. Estimated monthly branded searches for Breezeo worldwide fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.

  3. Estimated monthly branded searches for Ecoegg worldwide fell 23.8% over 12 measured months, from 6.3K to 4.8K in September 2026.

  4. Estimated monthly branded searches for Dropps worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

Where does Dropps compete?

Dropps is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Detergent pods brands5th of 74.4%Show ranking
Eco laundry detergent brands2nd of 523.7%Show ranking
Laundry sheets brands2nd of 624.9%Shown above

How is Dropps measured?

Brandwave collects information about searches that people make online using Dropps’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • dropps
  • dropps detergent
  • dropps laundry
  • dropps laundry detergent
  • laundry dropps

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How the Brand Demand Index is measured

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