How popular isDropps in search?
In September 2026, there were an estimated 27.4K branded searches for Dropps worldwide which is down 19.1% over the last 12 months. Dropps holds 5.4% estimated Share of Search among detergent pods brands worldwide and is ranked 5th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which detergent pods brands compete with Dropps?
Share of Search by month for Persil, Tide, Gain, Arm and Hammer, Dropps, Finish, Cascade. The figures are in the table below the chart.
View monthly share of search table
| Month | Persil | Tide | Gain | Arm and Hammer | Dropps | Finish | Cascade |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.1% | 30.1% | 14.4% | 8.6% | 6.4% | 5.1% | 4.3% |
| Nov 2025 | 32.5% | 31.4% | 12.3% | 7.4% | 6.6% | 5.3% | 4.5% |
| Dec 2025 | 27.8% | 32.8% | 13.5% | 7.7% | 8.4% | 5.6% | 4.2% |
| Jan 2026 | 30.7% | 31.7% | 13.3% | 7.2% | 6.5% | 5% | 5.6% |
| Feb 2026 | 33.1% | 32% | 12.9% | 7.5% | 5.5% | 5.4% | 3.6% |
| Mar 2026 | 36.2% | 30.7% | 12.1% | 8.3% | 5% | 4.9% | 2.9% |
| Apr 2026 | 33.6% | 32.4% | 11.9% | 9.3% | 5.5% | 4.5% | 2.7% |
| May 2026 | 33.4% | 32.3% | 12.7% | 9.3% | 5.4% | 4.5% | 2.4% |
| Jun 2026 | 29.4% | 32.8% | 14% | 10.3% | 6% | 4.8% | 2.6% |
| Jul 2026 | 28.7% | 33.9% | 13.7% | 9.8% | 6.1% | 4.7% | 3% |
| Aug 2026 | 32.4% | 31.3% | 14% | 9% | 5.8% | 4.4% | 3.2% |
| Sep 2026 | 32.7% | 31.6% | 14.2% | 9.1% | 5.4% | 4.4% | 2.5% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 32.7% | 165K | 0% | +0.3 points | |
| 2, held 2nd | 31.6% | 160K | 0% | +0.3 points | |
| 3, held 3rd | 14.2% | 71.5K | 0% | +0.2 points | |
| 4, held 4th | 9.1% | 45.9K | 0% | +0.1 points | |
| 5, held 5th | 5.4% | 27.4K | -6.7% | -0.3 points | |
| 6, held 6th | 4.4% | 22.2K | 0% | 0 points | |
| 7, held 7th | 2.5% | 12.8K | -21.3% | -0.7 points |
1.
Persil
32.7%
Held 1st. 165K estimated branded searches, 0% vs prior month. Share +0.3 points.
2.
Tide31.6%
Held 2nd. 160K estimated branded searches, 0% vs prior month. Share +0.3 points.
3.
Gain14.2%
Held 3rd. 71.5K estimated branded searches, 0% vs prior month. Share +0.2 points.
9.1%
Held 4th. 45.9K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.
Dropps5.4%
Held 5th. 27.4K estimated branded searches, -6.7% vs prior month. Share -0.3 points.
6.
Finish4.4%
Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.
7.
Cascade2.5%
Held 7th. 12.8K estimated branded searches, -21.3% vs prior month. Share -0.7 points.
Compare search popularity between Dropps and its closest rivals
How has branded search demand for Dropps changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Dropps worldwide fell from 33.9K to 27.4K.
- Across the 12 months ending September 2026, Dropps’ estimated Share of Search among detergent pods brands worldwide decreased from 6.4% to 5.4%.
- Across the 12 months ending September 2026, Dropps’ estimated Share of Search among detergent pods brands worldwide peaked at 8.4% in December 2025 and was lowest at 5% in March 2026.
How did search popularity change for detergent pods brands worldwide in September 2026?
3 changes
In September 2026, Cascade lost estimated Share of Search among detergent pods brands worldwide, from 3.2% to 2.5%.
Estimated monthly branded searches for Dropps worldwide fell 19.1% over 12 measured months, from 33.9K to 27.4K in September 2026.
Estimated monthly branded searches for Finish worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.
Where does Dropps compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Detergent pods brands | 5th of 7 | 5.4% | Shown above |
| Eco laundry detergent brands | 2nd of 5 | 23.7% | Show ranking |
| Laundry sheets brands | 2nd of 6 | 25.7% | Show ranking |
How is Dropps measured?
Brandwave collects information about searches that people make online using Dropps’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- dropps
- dropps detergent
- dropps laundry
- dropps laundry detergent
- laundry dropps
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Is Dropps your brand?
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