Brandwave

How popular isCascade in search?

Cascade has no measured branded demand worldwide yet. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Persil63.3%
  2. Arm and Hammer17.6%
  3. Dropps10.5%
  4. Finish8.5%
  5. Tide0.07%
  6. Cascade—
  7. Gain—
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Which detergent pods brands compete with Cascade?

Cascade against detergent pods brands worldwide, by month

Share of Search by month for Persil, Arm and Hammer, Dropps, Finish, Cascade. The figures are in the table below the chart.

View monthly share of search table
MonthPersilArm and HammerDroppsFinishTideCascadeGain
Oct 202560.7%16.9%12.5%10%0.02%——
Nov 202562.6%14.2%12.8%10.3%0.02%——
Dec 202556.1%15.6%17%11.3%0.02%——
Jan 202662.1%14.5%13.1%10.2%0.05%——
Feb 202664.1%14.6%10.7%10.5%0.03%——
Mar 202666.6%15.2%9.2%9%0.04%——
Apr 202663.4%17.6%10.4%8.5%0.05%——
May 202663.5%17.7%10.3%8.5%0.05%——
Jun 202658.1%20.3%11.9%9.6%0.09%——
Jul 202658.2%19.8%12.3%9.6%0.06%——
Aug 202662.8%17.5%11.2%8.5%0.06%——
Sep 202663.3%17.6%10.5%8.5%0.07%——

  1. 1.Persil

    63.3%

    Held 1st. 165K estimated branded searches, 0% vs prior month. Share +0.5 points.

  2. 2.Arm and Hammer

    17.6%

    Held 2nd. 45.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Dropps

    10.5%

    Held 3rd. 27.4K estimated branded searches, -6.7% vs prior month. Share -0.7 points.

  4. 4.Finish

    8.5%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Tide

    0.07%

    Held 5th. 170 estimated branded searches, 0% vs prior month. Share 0 points.

  6. —.Cascade

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

  7. —.Gain

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between Cascade and its closest rivals

Every comparison with Cascade

How did search popularity change for detergent pods brands worldwide in September 2026?

  1. In September 2026, Dropps lost estimated Share of Search among detergent pods brands worldwide, from 11.2% to 10.5%.

  2. Persil’s estimated Share of Search among detergent pods brands worldwide has gained ground for 3 months in a row, from 58.1% to 63.3% in September 2026.

  3. Estimated monthly branded searches for Tide worldwide rose 240% over 12 measured months, from 50 to 170 in September 2026.

  4. Estimated monthly branded searches for Finish worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

Where does Cascade compete?

Cascade is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Detergent pods brands——Shown above
Dishwasher pods brands——Show ranking
Dishwashing detergent brands——Show ranking
Dishwasher tablet brands——Show ranking
Dish powder brands——Show ranking
Dishwasher powder brands——Show ranking

How is Cascade measured?

Brandwave collects information about searches that people make online using Cascade’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • cascade dishwasher
  • cascade dishwasher powder
  • cascade dishwashing detergent
  • cascade pod

Do you work for Cascade? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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