How popular isCascade in search?
In September 2026, there were an estimated 12.8K branded searches for Cascade worldwide which is down 44% over the last 12 months. Cascade holds 23.6% estimated Share of Search among dishwasher pods brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Finish40.8%
Seventh Generation33.3%
Cascade23.6%
Miele1.6%
Method0.72%
Follow Cascade and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which dishwasher pods brands compete with Cascade?
Share of Search by month for Finish, Seventh Generation, Cascade. The figures are in the table below the chart.
View monthly share of search table
| Month | Finish | Seventh Generation | Cascade | Miele | Method |
|---|---|---|---|---|---|
| Oct 2025 | 36.7% | 30.1% | 31% | 1.4% | 0.8% |
| Nov 2025 | 36.5% | 29.9% | 31% | 1.8% | 0.8% |
| Dec 2025 | 40.3% | 26.9% | 30.5% | 1.5% | 0.71% |
| Jan 2026 | 31.5% | 31.5% | 35% | 1.2% | 0.84% |
| Feb 2026 | 42% | 28% | 27.7% | 1.5% | 0.74% |
| Mar 2026 | 40.6% | 33.2% | 24% | 1.5% | 0.72% |
| Apr 2026 | 37.4% | 37.4% | 22.7% | 1.7% | 0.81% |
| May 2026 | 38.5% | 38.5% | 20.5% | 1.7% | 0.83% |
| Jun 2026 | 41.5% | 33.8% | 22.1% | 1.9% | 0.73% |
| Jul 2026 | 39.7% | 32.3% | 25.6% | 1.6% | 0.86% |
| Aug 2026 | 38.4% | 31.3% | 28.1% | 1.5% | 0.67% |
| Sep 2026 | 40.8% | 33.3% | 23.6% | 1.6% | 0.72% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.8% | 22.2K | 0% | +2.4 points | |
| 2, held 2nd | 33.3% | 18.1K | 0% | +2 points | |
| 3, held 3rd | 23.6% | 12.8K | -21.3% | -4.6 points | |
| 4, held 4th | 1.6% | 880 | 0% | +0.1 points | |
| 5, held 5th | 0.72% | 390 | 0% | 0 points |
1.
Finish40.8%
Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share +2.4 points.
33.3%
Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share +2 points.
3.
Cascade23.6%
Held 3rd. 12.8K estimated branded searches, -21.3% vs prior month. Share -4.6 points.
4.
Miele1.6%
Held 4th. 880 estimated branded searches, 0% vs prior month. Share +0.1 points.
5.
Method0.72%
Held 5th. 390 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Cascade and its closest rivals
Every comparison with Cascade
20 comparisons
- Cascade vs Dawn
- Cascade vs ecostore
- Cascade vs Ecover
- Cascade vs Fairy
- Cascade vs Palmolive
- Ajax vs Cascade
- Arm and Hammer vs Cascade
- Blueland vs Cascade
- Branch Basics vs Cascade
- Cascade vs Dropps
- Cascade vs Finish
- Cascade vs Gain
- Cascade vs Method
- Cascade vs Miele
- Cascade vs Persil
- Cascade vs Seventh Generation
- Cascade vs Tide
- Cascade vs Cleancult
- Cascade vs Sunlight
- Cascade vs Earth Choice
How has branded search demand for Cascade changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Cascade worldwide fell from 22.9K to 12.8K.
- Across the 12 months ending September 2026, Cascade’s estimated Share of Search among dishwasher pods brands worldwide decreased from 31% to 23.6%.
- Across the 12 months ending September 2026, Cascade’s estimated Share of Search among dishwasher pods brands worldwide peaked at 35% in January 2026 and was lowest at 20.5% in May 2026.
- Across the 12 months ending September 2026, Cascade fell from 2nd to 3rd among dishwasher pods brands worldwide.
How did search popularity change for dishwasher pods brands worldwide in September 2026?
5 changes
In September 2026, Finish gained estimated Share of Search among dishwasher pods brands worldwide, from 38.4% to 40.8%.
In September 2026, Seventh Generation gained estimated Share of Search among dishwasher pods brands worldwide, from 31.3% to 33.3%.
In September 2026, Cascade lost estimated Share of Search among dishwasher pods brands worldwide, from 28.1% to 23.6%.
Estimated monthly branded searches for Method worldwide fell 33.9% over 12 measured months, from 590 to 390 in September 2026.
Estimated monthly branded searches for Miele worldwide fell 12% over 12 measured months, from 1K to 880 in September 2026.
Where does Cascade compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Detergent pods brands | 7th of 7 | 2.6% | Show ranking |
| Dishwashing detergent brands | 5th of 6 | 5.2% | Show ranking |
| Dishwasher tablet brands | 3rd of 4 | 12% | Show ranking |
| Dish powder brands | 4th of 5 | 12.5% | Show ranking |
| Dishwasher powder brands | 4th of 5 | 15.5% | Show ranking |
| Dishwasher pods brands | 3rd of 5 | 23.6% | Shown above |
How is Cascade measured?
Brandwave collects information about searches that people make online using Cascade’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- cascade dishwasher
- cascade dishwasher powder
- cascade dishwashing detergent
- cascade pod
Do you work for Cascade? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Cascade your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.