Cascade vs Earth Choice:Which is searched more?
In September 2026, Cascade had more branded searches than Earth Choice among dishwasher powder brands worldwide. Cascade was estimated to have 12.8K branded searches compared to Earth Choice’s 2.4K, and held a 15.5% Share of Search versus Earth Choice’s 2.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Cascade or Earth Choice?
Compare the dishwasher powder brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cascade, Earth Choice. The figures are in the table below the chart.
View monthly share of search table
| Month | Ecover | Finish | ecostore | Cascade | Earth Choice |
|---|---|---|---|---|---|
| Oct 2025 | 31.9% | 26.2% | 17.5% | 22.1% | 2.3% |
| Nov 2025 | 30.6% | 25% | 20.5% | 21.2% | 2.7% |
| Dec 2025 | 28.5% | 28.5% | 19% | 21.5% | 2.5% |
| Jan 2026 | 34.1% | 22.8% | 15.2% | 25.4% | 2.4% |
| Feb 2026 | 33.6% | 27.5% | 18.4% | 18.2% | 2.4% |
| Mar 2026 | 32.7% | 26.8% | 21.9% | 15.8% | 2.9% |
| Apr 2026 | 36.9% | 24.7% | 20.2% | 15% | 3.2% |
| May 2026 | 37.6% | 25.2% | 20.5% | 13.4% | 3.3% |
| Jun 2026 | 33% | 27% | 22% | 14.4% | 3.5% |
| Jul 2026 | 32% | 26.2% | 21.4% | 16.9% | 3.4% |
| Aug 2026 | 31.3% | 25.6% | 20.9% | 18.8% | 3.3% |
| Sep 2026 | 32.8% | 26.9% | 21.9% | 15.5% | 2.9% |
How has the Cascade and Earth Choice comparison changed over the last 12 months?
3 findings
- Cascade was ahead of Earth Choice in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cascade’s estimated Share of Search among dishwasher powder brands worldwide moved from 22.1% to 15.5%, and its estimated monthly branded searches moved from 22.9K to 12.8K.
- Across the 12 months ending September 2026, Earth Choice’s estimated Share of Search among dishwasher powder brands worldwide moved from 2.3% to 2.9%, and its estimated monthly branded searches held steady at 2.4K.
How did search popularity change for dishwasher powder brands worldwide in September 2026?
2 changes
In September 2026, Cascade lost estimated Share of Search among dishwasher powder brands worldwide, from 18.8% to 15.5%.
Earth Choice’s estimated Share of Search among dishwasher powder brands worldwide has lost ground for 3 months in a row, from 3.5% to 2.9% in September 2026.
Other head-to-heads among dishwasher powder brands
How each brand is measured
Brandwave collects information about searches that people make online using Cascade’s and Earth Choice’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cascade
4 branded search terms
- cascade dishwasher
- cascade dishwasher powder
- cascade dishwashing detergent
- cascade pod
Earth Choice
1 branded search term
- earth choice
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