How popular isCascade in search?
In August 2026, there were an estimated 550K branded searches for Cascade worldwide which is up 49.5% over the last 11 months. Cascade holds 33% estimated Share of Search among dishwashing detergent brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which dishwashing detergent brands compete with Cascade?
Share of Search by month for Dawn, Cascade, Palmolive. The figures are in the table below the chart.
View monthly share of search table
| Month | Dawn | Cascade | Palmolive | Finish | Sunlight | Fairy |
|---|---|---|---|---|---|---|
| Oct 2025 | 67.1% | 24.7% | 6.1% | 1.8% | 0.3% | <0.01% |
| Nov 2025 | 67.1% | 24.7% | 6.1% | 1.8% | 0.24% | <0.01% |
| Dec 2025 | 67.9% | 25% | 5% | 1.8% | 0.24% | <0.01% |
| Jan 2026 | 63.6% | 28.6% | 5.8% | 1.7% | 0.23% | <0.01% |
| Feb 2026 | 67.9% | 25% | 5% | 1.8% | 0.24% | <0.01% |
| Mar 2026 | 67.1% | 24.7% | 6.1% | 1.8% | 0.24% | <0.01% |
| Apr 2026 | 63.8% | 28.7% | 5.8% | 1.4% | 0.23% | <0.01% |
| May 2026 | 59.2% | 32.4% | 6.5% | 1.6% | 0.26% | <0.01% |
| Jun 2026 | 59.2% | 32.4% | 6.5% | 1.6% | 0.26% | <0.01% |
| Jul 2026 | 59.3% | 32.6% | 6.5% | 1.3% | 0.26% | <0.01% |
| Aug 2026 | 60% | 33% | 5.4% | 1.3% | 0.22% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60% | 1M | 0% | +0.7 points | |
| 2, held 2nd | 33% | 550K | 0% | +0.4 points | |
| 3, held 3rd | 5.4% | 90.5K | -17.7% | -1.1 points | |
| 4, held 4th | 1.3% | 22.2K | 0% | 0 points | |
| 5, held 5th | 0.22% | 3.6K | -18.2% | 0 points | |
| 6, held 6th | <0.01% | 70 | +40% | 0 points |
1.
Dawn60%
Held 1st. 1M estimated branded searches, 0% vs prior month. Share +0.7 points.
2.
Cascade33%
Held 2nd. 550K estimated branded searches, 0% vs prior month. Share +0.4 points.
5.4%
Held 3rd. 90.5K estimated branded searches, -17.7% vs prior month. Share -1.1 points.
4.
Finish1.3%
Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Sunlight0.22%
Held 5th. 3.6K estimated branded searches, -18.2% vs prior month. Share 0 points.
6.Fairy
<0.01%
Held 6th. 70 estimated branded searches, +40% vs prior month. Share 0 points.
Compare search popularity between Cascade and its closest rivals
How has branded search demand for Cascade changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Cascade worldwide rose from 368K to 550K.
- Across the 11 months ending August 2026, Cascade’s estimated Share of Search among dishwashing detergent brands worldwide increased from 24.7% to 33%.
How did search popularity change for dishwashing detergent brands worldwide in August 2026?
5 changes
In August 2026, Dawn gained estimated Share of Search among dishwashing detergent brands worldwide, from 59.3% to 60%.
In August 2026, Palmolive lost estimated Share of Search among dishwashing detergent brands worldwide, from 6.5% to 5.4%.
Estimated monthly branded searches for Cascade worldwide rose 49.5% over 11 measured months, from 368K to 550K in August 2026.
Estimated monthly branded searches for Sunlight worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.
Estimated monthly branded searches for Finish worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.
How is Cascade measured?
Brandwave collects information about searches that people make online using Cascade’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- cascade
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Is Cascade your brand?
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