Brandwave

Blueland vs Cascade:Which is searched more?

In September 2026, Blueland had more branded searches than Cascade among dishwasher tablet brands worldwide. Blueland was estimated to have 49.5K branded searches compared to Cascade’s 12.8K, and held a 46.2% Share of Search versus Cascade’s 12%. These are worldwide searches for English-language branded terms.

Share of Search among dishwasher tablet brands worldwide in September 2026Which is more popular in search, Blueland or Cascade?
Blueland46.2%49.5K searches
vs
Cascade12%12.8K searches

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Which is more popular in search, Blueland or Cascade?

Compare the dishwasher tablet brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Blueland and Cascade among dishwasher tablet brands worldwide, by month

Share of Search by month for Blueland, Cascade. The figures are in the table below the chart.

View monthly share of search table
MonthBluelandBranch BasicsCascadeCleancult
Oct 202540.5%40.5%15.3%3.6%
Nov 202542.2%42.2%13.1%2.5%
Dec 202541.5%41.5%14.1%3%
Jan 202640.3%40.3%16.4%2.9%
Feb 202645.7%37.4%13.5%3.3%
Mar 202647.1%38.5%10.2%4.2%
Apr 202648.2%39.4%8.8%3.5%
May 202643.8%43.8%8.6%3.9%
Jun 202647.9%39.2%9.4%3.5%
Jul 202647%38.5%11.1%3.4%
Aug 202645.9%37.6%12.4%4.1%
Sep 202646.2%37.8%12%4.1%

How has the Blueland and Cascade comparison changed over the last 12 months?

  • Blueland was ahead of Cascade in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Blueland’s estimated Share of Search among dishwasher tablet brands worldwide moved from 40.5% to 46.2%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
  • Across the 12 months ending September 2026, Cascade’s estimated Share of Search among dishwasher tablet brands worldwide moved from 15.3% to 12%, and its estimated monthly branded searches moved from 22.9K to 12.8K.

How did search popularity change for dishwasher tablet brands worldwide in September 2026?

  1. Estimated monthly branded searches for Cascade worldwide fell 44% over 12 measured months, from 22.9K to 12.8K in September 2026.

  2. Estimated monthly branded searches for Blueland worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

Other head-to-heads among dishwasher tablet brands

How each brand is measured

Brandwave collects information about searches that people make online using Blueland’s and Cascade’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Blueland

1 branded search term

  • blueland

Cascade

4 branded search terms

  • cascade dishwasher
  • cascade dishwasher powder
  • cascade dishwashing detergent
  • cascade pod

How the Brand Demand Index is measured

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