Brandwave

Cascade vs Miele:Which is searched more?

In September 2026, Cascade had more branded searches than Miele among dishwasher pods brands worldwide. Cascade was estimated to have 12.8K branded searches compared to Miele’s 880, and held a 23.6% Share of Search versus Miele’s 1.6%. These are worldwide searches for English-language branded terms.

Share of Search among dishwasher pods brands worldwide in September 2026Which is more popular in search, Cascade or Miele?
Cascade23.6%12.8K searches
vs
Miele1.6%880 searches

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Which is more popular in search, Cascade or Miele?

Compare the dishwasher pods brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Cascade and Miele among dishwasher pods brands worldwide, by month

Share of Search by month for Cascade, Miele. The figures are in the table below the chart.

View monthly share of search table
MonthFinishSeventh GenerationCascadeMieleMethod
Oct 202536.7%30.1%31%1.4%0.8%
Nov 202536.5%29.9%31%1.8%0.8%
Dec 202540.3%26.9%30.5%1.5%0.71%
Jan 202631.5%31.5%35%1.2%0.84%
Feb 202642%28%27.7%1.5%0.74%
Mar 202640.6%33.2%24%1.5%0.72%
Apr 202637.4%37.4%22.7%1.7%0.81%
May 202638.5%38.5%20.5%1.7%0.83%
Jun 202641.5%33.8%22.1%1.9%0.73%
Jul 202639.7%32.3%25.6%1.6%0.86%
Aug 202638.4%31.3%28.1%1.5%0.67%
Sep 202640.8%33.3%23.6%1.6%0.72%

How has the Cascade and Miele comparison changed over the last 12 months?

  • Cascade was ahead of Miele in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Cascade’s estimated Share of Search among dishwasher pods brands worldwide moved from 31% to 23.6%, and its estimated monthly branded searches moved from 22.9K to 12.8K.
  • Across the 12 months ending September 2026, Miele’s estimated Share of Search among dishwasher pods brands worldwide moved from 1.4% to 1.6%, and its estimated monthly branded searches moved from 1K to 880.

How did search popularity change for dishwasher pods brands worldwide in September 2026?

  1. In September 2026, Cascade lost estimated Share of Search among dishwasher pods brands worldwide, from 28.1% to 23.6%.

  2. Estimated monthly branded searches for Miele worldwide fell 12% over 12 measured months, from 1K to 880 in September 2026.

Other head-to-heads among dishwasher pods brands

How each brand is measured

Brandwave collects information about searches that people make online using Cascade’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cascade

4 branded search terms

  • cascade dishwasher
  • cascade dishwasher powder
  • cascade dishwashing detergent
  • cascade pod

Miele

1 branded search term

  • miele com

How the Brand Demand Index is measured

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