How popular isMiele in search?
In August 2026, there were an estimated 138K branded searches for Miele worldwide which is up 22% over the last 11 months. Miele holds 1.5% estimated Share of Search among vacuum cleaner brands worldwide and is ranked 5th of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which vacuum cleaner brands compete with Miele?
Share of Search by month for Dyson, Shark, BISSELL, SEBO, Miele. The figures are in the table below the chart.
View monthly share of search table
| Month | Dyson | Shark | BISSELL | SEBO | Miele |
|---|---|---|---|---|---|
| Oct 2025 | 81.9% | 10.2% | 4.9% | 1.9% | 1.1% |
| Nov 2025 | 82.4% | 11.8% | 3.8% | 1.1% | 1% |
| Dec 2025 | 81.8% | 12.9% | 3% | 1.2% | 1.1% |
| Jan 2026 | 82.8% | 10.2% | 3.9% | 1.8% | 1.2% |
| Feb 2026 | 82% | 9.7% | 5.2% | 1.8% | 1.3% |
| Mar 2026 | 80% | 10.4% | 5.8% | 2.2% | 1.5% |
| Apr 2026 | 81.4% | 9.5% | 5.4% | 2.3% | 1.4% |
| May 2026 | 81.6% | 10.4% | 4.7% | 2% | 1.4% |
| Jun 2026 | 82.6% | 9.5% | 4.6% | 2% | 1.4% |
| Jul 2026 | 80.2% | 10.6% | 5% | 2.6% | 1.5% |
| Aug 2026 | 80.6% | 10.2% | 5.5% | 2.2% | 1.5% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 80.6% | 7.4M | +22.8% | +0.4 points | |
| 2, held 2nd | 10.2% | 932K | +16.9% | -0.5 points | |
| 3, held 3rd | 5.5% | 506K | +35.7% | +0.5 points | |
| 4, held 4th | 2.2% | 198K | -0.04% | -0.5 points | |
| 5, held 5th | 1.5% | 138K | +22.5% | 0 points |
1.
Dyson80.6%
held 1st · 7.4M estimated branded searches · +22.8% vs prior month · +0.4 points
2.
Shark10.2%
held 2nd · 932K estimated branded searches · +16.9% vs prior month · -0.5 points
3.
BISSELL5.5%
held 3rd · 506K estimated branded searches · +35.7% vs prior month · +0.5 points
4.
SEBO2.2%
held 4th · 198K estimated branded searches · -0.04% vs prior month · -0.5 points
5.
Miele1.5%
held 5th · 138K estimated branded searches · +22.5% vs prior month · 0 points
Compare search popularity between Miele and its closest rivals
How has branded search demand for Miele changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Miele worldwide rose from 113K to 138K.
- Across the 11 months ending August 2026, Miele’s estimated Share of Search among vacuum cleaner brands worldwide held steady, from 1.1% to 1.5%.
How did search popularity change for vacuum cleaner brands worldwide in August 2026?
4 changes
In August 2026, BISSELL gained estimated Share of Search among vacuum cleaner brands worldwide, from 5% to 5.5%.
Estimated monthly branded searches for Miele worldwide rose 22% over 11 measured months, from 113K to 138K in August 2026.
Estimated monthly branded searches for Dyson worldwide fell 12.9% over 11 measured months, from 8.5M to 7.4M in August 2026.
Estimated monthly branded searches for Shark worldwide fell 11.8% over 11 measured months, from 1.1M to 932K in August 2026.
How is Miele measured?
Brandwave collects information about searches that people make online using Miele’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- miele com
- miele vacuum
- vacuum miele
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Is Miele your brand?
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