iRobot vs Miele:Which is searched more?
In September 2026, iRobot had more branded searches than Miele among vacuum cleaner brands worldwide. iRobot was estimated to have 646K branded searches compared to Miele’s 113K, and held a 4.7% Share of Search versus Miele’s 0.82%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, iRobot or Miele?
Compare brands that offer household vacuum cleaners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for iRobot, Miele. The figures are in the table below the chart.
View monthly share of search table
| Month | Dyson | Electrolux | Shark | Roborock | Dreame | iRobot | BISSELL | SEBO | Miele |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.5% | 10.7% | 7.5% | 6.5% | 3.7% | 5.2% | 3.6% | 1.4% | 0.81% |
| Nov 2025 | 59.3% | 9.8% | 8.5% | 8.8% | 4.9% | 4.6% | 2.7% | 0.77% | 0.74% |
| Dec 2025 | 60.5% | 7.4% | 9.6% | 6.8% | 3.9% | 7.9% | 2.2% | 0.87% | 0.83% |
| Jan 2026 | 60.7% | 9.7% | 7.5% | 7.4% | 5% | 4.7% | 2.9% | 1.3% | 0.9% |
| Feb 2026 | 59.4% | 10% | 7% | 7.6% | 5.1% | 4.9% | 3.8% | 1.3% | 0.93% |
| Mar 2026 | 56.3% | 11.8% | 7.3% | 7.3% | 5.9% | 4.6% | 4.1% | 1.6% | 1.1% |
| Apr 2026 | 56.5% | 12.6% | 6.6% | 7.8% | 5.3% | 5% | 3.7% | 1.6% | 0.95% |
| May 2026 | 55.7% | 12.4% | 7.1% | 7.7% | 6.4% | 5.3% | 3.2% | 1.3% | 0.93% |
| Jun 2026 | 56.5% | 12.6% | 6.5% | 8.1% | 6.6% | 4.5% | 3.1% | 1.4% | 0.94% |
| Jul 2026 | 54.5% | 11.1% | 7.2% | 8.7% | 7% | 5.2% | 3.4% | 1.8% | 1% |
| Aug 2026 | 57% | 11.6% | 7.2% | 7.4% | 6.1% | 4.2% | 3.9% | 1.5% | 1.1% |
| Sep 2026 | 59% | 10.9% | 7% | 6.9% | 5.6% | 4.7% | 4% | 1.2% | 0.82% |
How has the iRobot and Miele comparison changed over the last 12 months?
3 findings
- iRobot was ahead of Miele in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, iRobot’s estimated Share of Search among vacuum cleaner brands worldwide moved from 5.2% to 4.7%, and its estimated monthly branded searches moved from 729K to 646K.
- Across the 12 months ending September 2026, Miele’s estimated Share of Search among vacuum cleaner brands worldwide moved from 0.81% to 0.82%, and its estimated monthly branded searches held steady at 113K.
How did search popularity change for vacuum cleaner brands worldwide in September 2026?
1 change
Estimated monthly branded searches for iRobot worldwide fell 11.4% over 12 measured months, from 729K to 646K in September 2026.
Other head-to-heads among vacuum cleaner brands
How each brand is measured
Brandwave collects information about searches that people make online using iRobot’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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