Brandwave

How popular isMiele in search?

In September 2026, people searched for Miele by name about 213,000 times worldwide, about the same as the previous year. These searches made up 0.24% of all global induction cooktop brand searches, placing Miele eighth out of eight brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Electrolux44.1%
  2. KitchenAid37.4%
  3. LG11.3%
  4. Breville4.8%
  5. Fisher & Paykel0.8%
  6. GE Profile0.65%
  7. Bosch0.64%
  8. Miele0.24%
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Which induction cooktop brands compete with Miele?

Miele against induction cooktop brands worldwide, by month

Share of searches by month for Electrolux, KitchenAid, LG, Breville, Miele. The figures are in the table below the chart.

View monthly share of searches table
MonthElectroluxKitchenAidLGBrevilleFisher & PaykelGE ProfileBoschMiele
Oct 202537.3%45.4%11.7%3.4%0.82%0.55%0.56%0.25%
Nov 202537.7%49.9%6.6%4.1%0.56%0.56%0.38%0.17%
Dec 202528.7%57.5%7.5%4.7%0.52%0.42%0.43%0.23%
Jan 202637.2%44.9%11.7%4.1%0.82%0.55%0.56%0.25%
Feb 202636.3%43.3%14%4%0.81%0.54%0.79%0.29%
Mar 202636.7%37%14%3.3%0.81%0.44%7.5%0.3%
Apr 202641.6%40.8%10.8%3.7%0.75%0.5%1.5%0.34%
May 202643.9%37.9%11.4%3.9%0.79%0.53%1.3%0.24%
Jun 202646%35.7%12%4.1%0.83%0.55%0.66%0.25%
Jul 202639.8%40.1%12.7%4.4%0.89%0.73%1%0.26%
Aug 202644%35.8%13.8%4%0.79%0.65%0.76%0.24%
Sep 202644.1%37.4%11.3%4.8%0.8%0.65%0.64%0.24%

  1. 1.Electrolux

    44.1%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.KitchenAid

    37.4%

    Held 2nd. 1.3M estimated branded searches, +4.5% vs prior month. Share +1.7 points.

  3. 3.LG

    11.3%

    Held 3rd. 386K estimated branded searches, -18.2% vs prior month. Share -2.5 points.

  4. 4.Breville

    4.8%

    Held 4th. 165K estimated branded searches, +22.2% vs prior month. Share +0.9 points.

  5. 5.Fisher & Paykel

    0.8%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.GE Profile

    0.65%

    Moved from 7th to 6th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Bosch

    0.64%

    Moved from 6th to 7th. 21.7K estimated branded searches, -15.9% vs prior month. Share -0.1 points.

  8. 8.Miele

    0.24%

    Held 8th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Miele and its closest rivals

Every comparison with Miele

53 comparisons

How has branded search demand for Miele changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Miele worldwide held steady, from 219K to 213K.
  • Across the 12 months ending September 2026, Miele’s share of searches among induction cooktop brands worldwide held steady, from 0.25% to 0.24%.

How did search popularity change for induction cooktop brands worldwide in September 2026?

6 changes

  1. In September 2026, KitchenAid gained share of searches among induction cooktop brands worldwide, from 35.8% to 37.4%.

  2. In September 2026, Breville gained share of searches among induction cooktop brands worldwide, from 4% to 4.8%.

  3. In September 2026, LG lost share of searches among induction cooktop brands worldwide, from 13.8% to 11.3%.

  4. In September 2026, GE Profile rose from 7th to 6th among induction cooktop brands worldwide.

  5. In September 2026, Bosch fell from 6th to 7th among induction cooktop brands worldwide.

  6. Estimated monthly branded searches for Miele worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

How are Miele’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Miele’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • miele com
  • miele dishwasher
  • miele induction
  • miele induction cooktop
  • miele oven
  • miele vacuum
  • vacuum miele

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How the Brand Demand Index is measured

Where does Miele compete?

Miele is ranked in 27 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Vacuum cleaner brands9th of 90.89%Show ranking
Cordless vacuum brands10th of 101.2%Show ranking
Stick vacuum brands9th of 101.3%Show ranking
Handheld vacuum brands7th of 81.6%Show ranking
Coffee maker brands10th of 100.02%Show ranking
Fridge brands14th of 140.02%Show ranking
Home appliance brands9th of 132.1%Show ranking
Washing machine brands14th of 140.02%Show ranking
Freestanding oven brands7th of 80.03%Show ranking
Induction cooktop brands8th of 80.24%Shown above
Gas cooktop brands5th of 93.5%Show ranking
Double wall oven brands5th of 93.6%Show ranking
Integrated dishwasher brands5th of 82.4%Show ranking
Oven brands8th of 100.65%Show ranking
Oven and cooktop brands9th of 90.03%Show ranking
Slimline dishwasher brands6th of 60.04%Show ranking
Clothes dryer brands5th of 64.8%Show ranking
Front load washer brands4th of 64.9%Show ranking
Dishwasher brands6th of 85%Show ranking
Range hoods3rd of 96.1%Show ranking
Convection oven brands8th of 80.05%Show ranking
Induction stove brands7th of 70.55%Show ranking
Condenser tumble dryer brands5th of 69.1%Show ranking
Bagless canister vacuum brands3rd of 516.9%Show ranking
Induction hob brands4th of 40.48%Show ranking
Induction range brands4th of 41.3%Show ranking
Dishwasher pods brands4th of 51.6%Show ranking
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