Brandwave

How popular isFisher & Paykel in search?

In September 2026, there were an estimated 27.1K branded searches for Fisher & Paykel worldwide which is down 18.1% over the last 12 months. Fisher & Paykel holds 0.57% estimated Share of Search among home appliance brands worldwide and is ranked 10th of 10 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Electrolux31.4%
  2. Smeg24.2%
  3. Haier10%
  4. Beko9.4%
  5. LG8.9%
  6. Samsung7.3%
  7. Bosch3.5%
  8. Miele2.4%
  9. Westinghouse2.3%
  10. Fisher & Paykel0.57%
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Which home appliance brands compete with Fisher & Paykel?

Fisher & Paykel against home appliance brands worldwide, by month

Share of Search by month for Electrolux, Smeg, Haier, Beko, LG, Samsung, Bosch, Miele, Westinghouse, Fisher & Paykel. The figures are in the table below the chart.

View monthly share of search table
MonthElectroluxSmegHaierBekoLGSamsungBoschMieleWestinghouseFisher & Paykel
Oct 202528.4%22.4%11.1%10.4%9.9%8.6%3.9%2.1%2.6%0.63%
Nov 202536.6%22.6%9.2%9%7.3%7%2.8%2.8%2.2%0.54%
Dec 202527.8%25.4%12.3%10.2%8.2%7.4%3.1%3.1%2%0.5%
Jan 202627.8%25.8%10.8%10.2%9.7%7.4%3.1%2.6%2%0.61%
Feb 202626.9%24.6%10.5%9.9%11.3%8.3%3.1%2.5%2.4%0.6%
Mar 202629.6%22%11.1%8.9%12.1%7.4%3.3%2.7%2.2%0.65%
Apr 202631.4%20.2%13.8%9.4%9%7.4%3.5%2.4%2.3%0.57%
May 202631.4%20.2%13.8%9.4%9%7.4%3.5%2.4%2.3%0.57%
Jun 202631.5%17.8%13.9%11.6%9.1%7.4%3.5%2.4%2.3%0.57%
Jul 202626.8%21.8%12.3%12.1%9.5%8.3%3.7%2.5%2.4%0.6%
Aug 202630.8%21.2%9.8%9.2%10.5%8.6%4.2%2.8%2.3%0.56%
Sep 202631.4%24.2%10%9.4%8.9%7.3%3.5%2.4%2.3%0.57%

  1. 1.Electrolux

    31.4%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +0.6 points.

  2. 2.Smeg

    24.2%

    Held 2nd. 1.2M estimated branded searches, +12.1% vs prior month. Share +3 points.

  3. 3.Haier

    10%

    Moved from 4th to 3rd. 478K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Beko

    9.4%

    Moved from 5th to 4th. 450K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.LG

    8.9%

    Moved from 3rd to 5th. 427K estimated branded searches, -16.8% vs prior month. Share -1.6 points.

  6. 6.Samsung

    7.3%

    Held 6th. 352K estimated branded searches, -16.6% vs prior month. Share -1.3 points.

  7. 7.Bosch

    3.5%

    Held 7th. 169K estimated branded searches, -17.6% vs prior month. Share -0.7 points.

  8. 8.Miele

    2.4%

    Held 8th. 113K estimated branded searches, -18.1% vs prior month. Share -0.5 points.

  9. 9.Westinghouse

    2.3%

    Held 9th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Fisher & Paykel

    0.57%

    Held 10th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Fisher & Paykel and its closest rivals

Every comparison with Fisher & Paykel

How has branded search demand for Fisher & Paykel changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Fisher & Paykel worldwide fell from 33.1K to 27.1K.
  • Across the 12 months ending September 2026, Fisher & Paykel’s estimated Share of Search among home appliance brands worldwide held steady, from 0.63% to 0.57%.

How did search popularity change for home appliance brands worldwide in September 2026?

  1. In September 2026, Smeg gained estimated Share of Search among home appliance brands worldwide, from 21.2% to 24.2%.

  2. In September 2026, Electrolux gained estimated Share of Search among home appliance brands worldwide, from 30.8% to 31.4%.

  3. In September 2026, LG lost estimated Share of Search among home appliance brands worldwide, from 10.5% to 8.9%.

  4. In September 2026, Samsung lost estimated Share of Search among home appliance brands worldwide, from 8.6% to 7.3%.

  5. In September 2026, Bosch lost estimated Share of Search among home appliance brands worldwide, from 4.2% to 3.5%.

  6. In September 2026, Beko rose from 5th to 4th among home appliance brands worldwide.

Where does Fisher & Paykel compete?

Fisher & Paykel is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Washing machine brands12th of 120.42%Show ranking
Fridge brands13th of 150.47%Show ranking
Home appliance brands10th of 100.57%Shown above
Induction cooktop brands6th of 70.63%Show ranking
Freestanding oven brands7th of 80.7%Show ranking
Range hoods6th of 60.84%Show ranking
Integrated dishwasher brands6th of 60.86%Show ranking
Oven and cooktop brands6th of 60.88%Show ranking
Oven brands5th of 50.91%Show ranking
Induction range brands4th of 51.5%Show ranking
Dishwasher brands6th of 61.7%Show ranking
Refrigerator brands5th of 52.5%Show ranking

How is Fisher & Paykel measured?

Brandwave collects information about searches that people make online using Fisher & Paykel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • fisher paykel

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How the Brand Demand Index is measured

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