Brandwave

Fisher & Paykel vs Wolf:Which is more popular?

In September 2026, Wolf had more branded searches than Fisher & Paykel among oven brands worldwide. Wolf had about 48,300 branded searches, while Fisher & Paykel had 27,100. Wolf made up 1.7% of all oven brand searches we track, and Fisher & Paykel accounted for 0.97%. When we asked ChatGPT and Google AI Overviews about oven brands, Wolf appeared in three of the five answers and Fisher & Paykel in none.

Among oven brands worldwide in September 2026

Who do people search for more?

Wolf, about 78% more searches than Fisher & Paykel

Wolf 48.3K searchesFisher & Paykel 27.1K searches

Who does AI mention more?

Wolf, mentioned in 3 of 5 answers, Fisher & Paykel in 0

Wolf in 3 of 5Fisher & Paykel in 0 of 5

Who does AI recommend more?

Wolf, the only one of the two named

Wolf first in 3Fisher & Paykel never named

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Top oven brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wolf was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Fisher & Paykel did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. GE Profile2nd
  3. Miele3rd
  4. Whirlpool4th
  5. Frigidaire5th
  6. Wolf6th
  7. Electrolux7th
  8. Smeg–
  9. Westinghouse–
  10. Fisher & Paykel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wolf3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Whirlpool3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Miele3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Frigidaire3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GE Profile3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Electrolux2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Westinghouse0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fisher & Paykel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about oven brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Fisher & Paykel or Wolf more popular in search?

This chart shows how often people search Google for Fisher & Paykel and Wolf by name. Each line represents a brand's share of searches for all ten oven brands we track, month by month, from English-language searches worldwide.

Fisher & Paykel and Wolf among oven brands worldwide, by month

Share of searches by month for Wolf, Fisher & Paykel. The figures are in the table below the chart.

View monthly share of searches table
MonthElectroluxSmegWestinghouseWolfBoschFisher & PaykelWhirlpoolMieleFrigidaireGE Profile
Oct 202551.5%36%4.6%2%1.6%1.1%0.95%0.76%0.77%0.6%
Nov 202558.1%31.7%3.5%2%1.2%0.86%0.84%0.58%0.52%0.68%
Dec 202549.3%39.4%3.6%2.3%1.5%0.89%0.87%0.73%0.6%0.7%
Jan 202648.8%39.8%3.6%2.3%1.5%1.1%0.86%0.72%0.44%0.85%
Feb 202648.1%39.7%4.3%2.3%1.5%1.1%0.89%0.88%0.43%0.65%
Mar 202653.2%35.7%3.9%2.1%1.4%1.2%0.83%0.79%0.48%0.51%
Apr 202656.5%32.3%4.1%2.1%1.5%1%0.72%0.68%0.48%0.54%
May 202656.6%32.3%4.2%2.2%1.2%1%0.69%0.68%0.48%0.54%
Jun 202659.6%29.2%4.4%2.1%1.3%1.1%0.73%0.72%0.49%0.46%
Jul 202651.3%37.1%4.6%2.2%1.4%1.1%0.77%0.62%0.44%0.53%
Aug 202655.9%33.5%4.1%2.1%1.2%1%0.81%0.67%0.46%0.38%
Sep 202653.5%36.5%3.9%1.7%1.2%0.97%0.77%0.65%0.53%0.36%

How has the Fisher & Paykel and Wolf comparison changed over the last 12 months?

3 findings
  • Wolf was ahead of Fisher & Paykel in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among oven brands worldwide moved from 1.1% to 0.97%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
  • Across the 12 months ending September 2026, Wolf’s share of searches among oven brands worldwide moved from 2% to 1.7%, and its estimated monthly branded searches moved from 59.2K to 48.3K.

How did search popularity change for oven brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Wolf worldwide fell 18.4% over 12 measured months, from 59.2K to 48.3K in September 2026.

  2. Estimated monthly branded searches for Fisher & Paykel worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Fisher & Paykel’s and Wolf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fisher & Paykel

1 branded search term

  • fisher paykel

Wolf

3 branded search terms

  • wolf appliances
  • wolf oven
  • wolf range

How the Brand Demand Index is measured

Other head-to-heads among oven brands

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