Oven brands:Which brands are most popular in search?
In August 2026, Electrolux was the most searched among oven brands worldwide, with an estimated 1.5M branded searches and 60.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Electrolux60.3%Smeg27%
Bosch8.3%
Westinghouse4.4%
Fisher & Paykel<0.01%
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Share of SearchLeaderboard
Compare the oven brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Electrolux, Smeg, Bosch, Westinghouse. The figures are in the table below the chart.
View monthly share of search table
| Month | Electrolux | Smeg | Bosch | Westinghouse | Fisher & Paykel |
|---|---|---|---|---|---|
| Oct 2025 | 56.3% | 30.9% | 7.8% | 5.1% | <0.01% |
| Nov 2025 | 63.2% | 28.2% | 4.8% | 3.8% | <0.01% |
| Dec 2025 | 53.9% | 36% | 6.2% | 4% | <0.01% |
| Jan 2026 | 53.9% | 35.9% | 6.2% | 4% | <0.01% |
| Feb 2026 | 53.2% | 35.9% | 6.1% | 4.8% | <0.01% |
| Mar 2026 | 57.6% | 31.6% | 6.6% | 4.2% | <0.01% |
| Apr 2026 | 61.1% | 27.4% | 7% | 4.5% | <0.01% |
| May 2026 | 61.1% | 27.4% | 7% | 4.5% | <0.01% |
| Jun 2026 | 64.4% | 23.6% | 7.3% | 4.7% | <0.01% |
| Jul 2026 | 56.1% | 31% | 7.8% | 5.1% | <0.01% |
| Aug 2026 | 60.3% | 27% | 8.3% | 4.4% | <0.01% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.3% | 1.5M | +23% | +4.1 points | |
| 2, held 2nd | 27% | 673K | 0% | -3.9 points | |
| 3, held 3rd | 8.3% | 206K | +21.2% | +0.5 points | |
| 4, held 4th | 4.4% | 110K | 0% | -0.6 points | |
| 5, held 5th | <0.01% | 170 | 0% | 0 points |
60.3%
Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +4.1 points.
2.
27%
Held 2nd. 673K estimated branded searches, 0% vs prior month. Share -3.9 points.
3.
Bosch8.3%
Held 3rd. 206K estimated branded searches, +21.2% vs prior month. Share +0.5 points.
4.4%
Held 4th. 110K estimated branded searches, 0% vs prior month. Share -0.6 points.
<0.01%
Held 5th. 170 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
- Electrolux vs Bosch: compare search popularity
- Electrolux vs Westinghouse: compare search popularity
- Smeg vs Bosch: compare search popularity
- Smeg vs Westinghouse: compare search popularity
- Bosch vs Westinghouse: compare search popularity
- Compare any of these brands
Which brand is most popular in search among oven brands worldwide?
5 brands
In August 2026, Electrolux was the most searched among oven brands worldwide, with an estimated 1.5M branded searches and 60.3% estimated Share of Search within this set. Smeg is in 2nd place, 33.2 percentage points behind at 27% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Electrolux | 56.3% → 60.3% | 64.4%Jun 2026 | 53.2%Feb 2026 | 1st |
| Smeg | 30.9% → 27% | 36%Dec 2025 | 23.6%Jun 2026 | 2nd |
| Bosch | 7.8% → 8.3% | 8.3%Aug 2026 | 4.8%Nov 2025 | 3rd |
| Westinghouse | 5.1% → 4.4% | 5.1%Oct 2025 | 3.8%Nov 2025 | 4th |
| Fisher & Paykel | <0.01% | <0.01%Jul 2026 | <0.01%Nov 2025 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Electrolux’s estimated Share of Search among oven brands worldwide increased from 56.3% to 60.3%.
- Across the 11 months ending August 2026, Smeg’s estimated Share of Search among oven brands worldwide decreased from 30.9% to 27%.
- Across the 11 months ending August 2026, Bosch’s estimated Share of Search among oven brands worldwide increased from 7.8% to 8.3%.
- Across the 11 months ending August 2026, Westinghouse’s estimated Share of Search among oven brands worldwide decreased from 5.1% to 4.4%.
- Across the 11 months ending August 2026, Electrolux’s estimated Share of Search among oven brands worldwide peaked at 64.4% in June 2026 and was lowest at 53.2% in February 2026.
- Across the 11 months ending August 2026, Smeg’s estimated Share of Search among oven brands worldwide peaked at 36% in December 2025 and was lowest at 23.6% in June 2026.
- Across the 11 months ending August 2026, Bosch’s estimated Share of Search among oven brands worldwide peaked at 8.3% in August 2026 and was lowest at 4.8% in November 2025.
- Across the 11 months ending August 2026, Westinghouse’s estimated Share of Search among oven brands worldwide peaked at 5.1% in October 2025 and was lowest at 3.8% in November 2025.
- Across the 11 months ending August 2026, Fisher & Paykel held steady: its estimated Share of Search among oven brands worldwide moved less than 0.5 percentage points.
How did search popularity change for oven brands worldwide in August 2026?
4 changes
In August 2026, Electrolux gained estimated Share of Search among oven brands worldwide, from 56.1% to 60.3%.
In August 2026, Smeg lost estimated Share of Search among oven brands worldwide, from 31% to 27%.
In August 2026, Westinghouse lost estimated Share of Search among oven brands worldwide, from 5.1% to 4.4%.
Bosch’s estimated Share of Search among oven brands worldwide has gained ground for 3 months in a row, from 7% to 8.3% in August 2026.
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