Brandwave

Bosch vs Frigidaire:Which is more popular?

In September 2026, Frigidaire had more branded searches than Bosch among fridge brands worldwide. Frigidaire had about 301,000 branded searches, while Bosch had 42,100. Frigidaire made up 5.6% of all fridge brand searches we track, and Bosch accounted for 0.78%. When we asked ChatGPT and Google AI Overviews about fridge brands, Bosch appeared in three of the five answers and Frigidaire in two. Bosch and Frigidaire were each mentioned first in two of the four answers.

Among fridge brands worldwide in September 2026

Who do people search for more?

Frigidaire, about 7 searches for every 1 for Bosch

Frigidaire 301K searchesBosch 42.1K searches

Who does AI mention more?

Bosch, mentioned in 3 of 5 answers, Frigidaire in 2

Bosch in 3 of 5Frigidaire in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Bosch first in 2Frigidaire first in 2

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Top fridge brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bosch was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Frigidaire was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bosch and Frigidaire were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Whirlpool1st
  2. LG2nd
  3. GE Appliances2nd
  4. Bosch4th
  5. Frigidaire5th
  6. Samsung6th
  7. Electrolux–
  8. Smeg–
  9. Hisense–
  10. Beko–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Whirlpool4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GE Appliances4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Frigidaire2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Electrolux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about fridge brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Bosch or Frigidaire more popular in search?

This chart shows how often people search Google for Bosch and Frigidaire by name. Each line represents a brand's share of searches for all 14 fridge brands we track, month by month, from English-language searches worldwide.

Bosch and Frigidaire among fridge brands worldwide, by month

Share of searches by month for Frigidaire, Bosch. The figures are in the table below the chart.

View monthly share of searches table
MonthElectroluxSmegHisenseBekoLGHaierFrigidaireWhirlpoolSamsungGE AppliancesWestinghouseBoschFisher & PaykelMiele
Oct 202525.3%17.7%13.9%9.3%8%7.6%5.1%5.1%2.5%2.3%2.3%0.59%0.56%0.02%
Nov 202532.3%17.6%14.4%7.9%5.7%6.5%4.3%3.7%2.7%1.9%1.9%0.5%0.48%0.02%
Dec 202525.4%20.3%13.9%9.3%6.6%9.3%4.2%3.5%2.5%1.9%1.9%0.59%0.46%0.02%
Jan 202624.8%20.3%13.6%9.1%7.8%7.4%5%4.2%2.5%2.2%1.8%0.59%0.55%0.02%
Feb 202623.9%19.7%13.2%8.8%9.2%7.2%4.8%4.4%3.4%2.2%2.2%0.56%0.53%0.02%
Mar 202626.2%17.6%11.8%7.9%10%7.9%5.3%5.2%3.1%1.9%1.9%0.74%0.58%0.02%
Apr 202627.6%15.8%12.4%8.3%7.2%10.1%4.5%6.1%2.8%2%2%0.77%0.5%0.02%
May 202626.4%15.1%14.5%7.9%6.9%9.7%5.3%6.4%2.7%1.9%1.9%0.74%0.48%0.02%
Jun 202625.7%12.6%17.1%9.4%6.7%9.4%5.2%6.3%2.6%1.9%1.9%0.72%0.46%0.02%
Jul 202622.5%16.3%15.2%10.2%7.2%8.3%5.6%6.2%3.2%2%2%0.78%0.5%0.02%
Aug 202627.5%16.4%12.3%8.2%8.6%6.7%5.5%6.1%3.2%2%2%0.77%0.5%0.02%
Sep 202627.7%18.9%12.4%8.3%7.1%6.8%5.6%5.1%2.8%2%2%0.78%0.5%0.02%

How has the Bosch and Frigidaire comparison changed over the last 12 months?

3 findings
  • Frigidaire was ahead of Bosch in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bosch’s share of searches among fridge brands worldwide moved from 0.59% to 0.78%, and its estimated monthly branded searches moved from 35K to 42.1K.
  • Across the 12 months ending September 2026, Frigidaire’s share of searches among fridge brands worldwide moved from 5.1% to 5.6%, and its estimated monthly branded searches held steady at 301K.

How did search popularity change for fridge brands worldwide in September 2026?

2 changes

  1. In September 2026, Frigidaire rose from 8th to 7th among fridge brands worldwide.

  2. Estimated monthly branded searches for Bosch worldwide rose 20.3% over 12 measured months, from 35K to 42.1K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Bosch’s and Frigidaire’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

2 branded search terms

  • bosch fridge
  • bosch-home com

Frigidaire

1 branded search term

  • frigidaire

How the Brand Demand Index is measured

Other head-to-heads among fridge brands

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