Brandwave

How popular isFrigidaire?

In September 2026, people searched for Frigidaire by name about 349,000 times worldwide, about the same as the previous year. These searches made up 5.6% of all global fridge brand searches, placing Frigidaire seventh out of 14 brands. When we asked both ChatGPT and Google AI Overviews about fridge brands, Frigidaire appeared in two of the five answers and was the fifth most recommended of the 14.

Search and AI answers in September 2026

Frigidaire is the seventh most searched of 14 competitors and the fifth most recommended in AI answers.

  1. ElectroluxShare of searches 27.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. SmegShare of searches 18.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. HisenseShare of searches 12.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. BekoShare of searches 8.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. FrigidaireShare of searches 5.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

+9 more

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Top fridge brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Frigidaire was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Frigidaire is the fifth most recommended of the 14.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Whirlpool1st
  2. LG2nd
  3. GE Appliances2nd
  4. Bosch4th
  5. Frigidaire5th
  6. Samsung6th
  7. Electrolux–
  8. Smeg–
  9. Hisense–
  10. Beko–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Whirlpool4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GE Appliances4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Frigidaire2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Electrolux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about fridge brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which fridge brands compete with Frigidaire?

Frigidaire against fridge brands worldwide, by month

Share of searches by month for Electrolux, Smeg, Hisense, Beko, LG, Haier, Frigidaire, Whirlpool, Samsung, GE Appliances, Westinghouse. The figures are in the table below the chart.

View monthly share of searches table
MonthElectroluxSmegHisenseBekoLGHaierFrigidaireWhirlpoolSamsungGE AppliancesWestinghouseBoschFisher & PaykelMiele
Oct 202525.3%17.7%13.9%9.3%8%7.6%5.1%5.1%2.5%2.3%2.3%0.59%0.56%0.02%
Nov 202532.3%17.6%14.4%7.9%5.7%6.5%4.3%3.7%2.7%1.9%1.9%0.5%0.48%0.02%
Dec 202525.4%20.3%13.9%9.3%6.6%9.3%4.2%3.5%2.5%1.9%1.9%0.59%0.46%0.02%
Jan 202624.8%20.3%13.6%9.1%7.8%7.4%5%4.2%2.5%2.2%1.8%0.59%0.55%0.02%
Feb 202623.9%19.7%13.2%8.8%9.2%7.2%4.8%4.4%3.4%2.2%2.2%0.56%0.53%0.02%
Mar 202626.2%17.6%11.8%7.9%10%7.9%5.3%5.2%3.1%1.9%1.9%0.74%0.58%0.02%
Apr 202627.6%15.8%12.4%8.3%7.2%10.1%4.5%6.1%2.8%2%2%0.77%0.5%0.02%
May 202626.4%15.1%14.5%7.9%6.9%9.7%5.3%6.4%2.7%1.9%1.9%0.74%0.48%0.02%
Jun 202625.7%12.6%17.1%9.4%6.7%9.4%5.2%6.3%2.6%1.9%1.9%0.72%0.46%0.02%
Jul 202622.5%16.3%15.2%10.2%7.2%8.3%5.6%6.2%3.2%2%2%0.78%0.5%0.02%
Aug 202627.5%16.4%12.3%8.2%8.6%6.7%5.5%6.1%3.2%2%2%0.77%0.5%0.02%
Sep 202627.7%18.9%12.4%8.3%7.1%6.8%5.6%5.1%2.8%2%2%0.78%0.5%0.02%

  1. 1.Electrolux

    27.7%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Smeg

    18.9%

    Held 2nd. 1M estimated branded searches, +13.9% vs prior month. Share +2.5 points.

  3. 3.Hisense

    12.4%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Beko

    8.3%

    Moved from 5th to 4th. 450K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.LG

    7.1%

    Moved from 4th to 5th. 386K estimated branded searches, -18.2% vs prior month. Share -1.5 points.

  6. 6.Haier

    6.8%

    Held 6th. 368K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Frigidaire

    5.6%

    Moved from 8th to 7th. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Whirlpool

    5.1%

    Moved from 7th to 8th. 275K estimated branded searches, -18.2% vs prior month. Share -1.1 points.

  9. 9.Samsung

    2.8%

    Held 9th. 151K estimated branded searches, -14.2% vs prior month. Share -0.4 points.

  10. 10.GE Appliances

    2%

    Held 10th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.Westinghouse

    2%

    Held 11th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  12. 12.Bosch

    0.78%

    Held 12th. 42.1K estimated branded searches, 0% vs prior month. Share 0 points.

  13. 13.Fisher & Paykel

    0.5%

    Held 13th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  14. 14.Miele

    0.02%

    Held 14th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Frigidaire and its closest rivals

Every comparison with Frigidaire

38 comparisons

How has branded search demand for Frigidaire changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Frigidaire worldwide held steady, from 357K to 349K.
  • Across the 12 months ending September 2026, Frigidaire’s share of searches among fridge brands worldwide peaked at 5.6% in September 2026 and was lowest at 4.2% in December 2025.

How did search popularity change for fridge brands worldwide in September 2026?

6 changes

  1. In September 2026, Smeg gained share of searches among fridge brands worldwide, from 16.4% to 18.9%.

  2. In September 2026, LG lost share of searches among fridge brands worldwide, from 8.6% to 7.1%.

  3. In September 2026, Whirlpool lost share of searches among fridge brands worldwide, from 6.1% to 5.1%.

  4. In September 2026, Beko rose from 5th to 4th among fridge brands worldwide.

  5. In September 2026, Frigidaire rose from 8th to 7th among fridge brands worldwide.

  6. Estimated monthly branded searches for Bosch worldwide rose 20.3% over 12 measured months, from 35K to 42.1K in September 2026.

How are Frigidaire’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Frigidaire’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • frigidaire
  • frigidaire mini fridge
  • frigidaire oven
  • frigidaire range

How the Brand Demand Index is measured

Who owns Frigidaire?

Frigidaire is owned by Electrolux. Brandwave also tracks AEG, owned by the same company, worldwide.

Do you work for Frigidaire? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Frigidaire compete?

Frigidaire is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Fridge brands7th of 145.6%Shown above
Home appliance brands7th of 135.6%Show ranking
Oven brands9th of 100.53%Show ranking
Chest freezer brands5th of 612.3%Show ranking
Upright freezer brands5th of 713.6%Show ranking
Bar fridge brands4th of 915.5%Show ranking
Heater and dehumidifier brands3rd of 817.3%Show ranking
Dehumidifier brands3rd of 817.7%Show ranking
Deep freezer brands3rd of 520.2%Show ranking
Mini fridge brands4th of 82.5%Show ranking
Beverage cooler brands2nd of 836.5%Show ranking
Countertop ice maker brands1st of 681.9%Show ranking
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