How popular isFrigidaire?
In September 2026, people searched for Frigidaire by name about 349,000 times worldwide, about the same as the previous year. These searches made up 12.3% of all global chest freezer brand searches, placing Frigidaire fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about chest freezer brands, Frigidaire appeared in four of the five answers and was the most recommended of the six.
Frigidaire is the fifth most searched of 6 competitors and the most recommended in AI answers.
HisenseShare of searches 27.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
MideaShare of searches 22.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
BekoShare of searches 18.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
HaierShare of searches 15%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
FrigidaireShare of searches 12.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
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Top chest freezer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Frigidaire was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Frigidaire is the most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Frigidaire1st
GE Appliances2nd- Midea3rd
- Hisense–
- Beko–
- Haier–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Frigidaire4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- GE Appliances4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Midea3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Beko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Haier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about chest freezer brands
5 answers
Asked ChatGPT
“Which chest freezer brand should I buy?”
Asked ChatGPT
“What are the best chest freezer brands?”
Asked ChatGPT
“What's the best chest freezer brand for extra freezer space?”
Searched Google, AI Overview
“best chest freezer”
Searched Google, AI Overview
“small chest freezer”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which chest freezer brands compete with Frigidaire?
Share of searches by month for Hisense, Midea, Beko, Haier, Frigidaire, GE Appliances. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hisense | Midea | Beko | Haier | Frigidaire | GE Appliances |
|---|---|---|---|---|---|---|
| Oct 2025 | 30.4% | 16.6% | 20.3% | 16.6% | 11.1% | 5% |
| Nov 2025 | 34.7% | 15.6% | 19.1% | 15.6% | 10.4% | 4.7% |
| Dec 2025 | 30.2% | 16.5% | 20.2% | 20.2% | 9% | 4% |
| Jan 2026 | 30.4% | 16.6% | 20.3% | 16.6% | 11.1% | 5% |
| Feb 2026 | 30.4% | 16.6% | 20.3% | 16.6% | 11.1% | 5% |
| Mar 2026 | 27.6% | 18.5% | 18.5% | 18.5% | 12.4% | 4.5% |
| Apr 2026 | 27.1% | 18.2% | 18.2% | 22.2% | 9.9% | 4.4% |
| May 2026 | 29.6% | 19.8% | 16.2% | 19.8% | 10.8% | 4% |
| Jun 2026 | 30% | 24.7% | 16.5% | 16.5% | 9% | 3.3% |
| Jul 2026 | 26.9% | 26.9% | 18% | 14.7% | 9.8% | 3.6% |
| Aug 2026 | 26.1% | 26.1% | 17.5% | 14.3% | 11.7% | 4.3% |
| Sep 2026 | 27.4% | 22.4% | 18.4% | 15% | 12.3% | 4.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 27.4% | 673K | 0% | +1.3 points | |
| 2, held 2nd | 22.4% | 550K | -18.3% | -3.7 points | |
| 3, held 3rd | 18.4% | 450K | 0% | +0.9 points | |
| 4, held 4th | 15% | 368K | 0% | +0.7 points | |
| 5, held 5th | 12.3% | 301K | 0% | +0.6 points | |
| 6, held 6th | 4.5% | 110K | 0% | +0.2 points |
1.
Hisense27.4%
Held 1st. 673K estimated branded searches, 0% vs prior month. Share +1.3 points.
2.
Midea22.4%
Held 2nd. 550K estimated branded searches, -18.3% vs prior month. Share -3.7 points.
3.
Beko18.4%
Held 3rd. 450K estimated branded searches, 0% vs prior month. Share +0.9 points.
4.
Haier15%
Held 4th. 368K estimated branded searches, 0% vs prior month. Share +0.7 points.
12.3%
Held 5th. 301K estimated branded searches, 0% vs prior month. Share +0.6 points.
4.5%
Held 6th. 110K estimated branded searches, 0% vs prior month. Share +0.2 points.
Compare popularity between Frigidaire and its closest rivals
Every comparison with Frigidaire
38 comparisons
- Beko vs Frigidaire
- De'Longhi vs Frigidaire
- Electrolux vs Frigidaire
- Frigidaire vs Haier
- Frigidaire vs Hisense
- Frigidaire vs LG
- Frigidaire vs Midea
- Frigidaire vs Smeg
- Frigidaire vs Whirlpool
- Frigidaire vs Samsung
- Frigidaire vs Igloo
- Frigidaire vs GE Appliances
- Frigidaire vs Westinghouse
- Ebac vs Frigidaire
- Frigidaire vs Lasko
- Frigidaire vs Rinnai
- Frigidaire vs Meaco
- Bosch vs Frigidaire
- Frigidaire vs Vornado
- Black+Decker vs Frigidaire
- EUHOMY vs Frigidaire
- Dimplex vs Frigidaire
- Fisher & Paykel vs Frigidaire
- Frigidaire vs Pro Breeze
- Dyson vs Frigidaire
- Frigidaire vs Wolf
- Danby vs Frigidaire
- AstroAI vs Frigidaire
- Frigidaire vs Husky
- Frigidaire vs GE Profile
- Frigidaire vs Silonn
- Ausclimate vs Frigidaire
- Frigidaire vs Kismile
- Frigidaire vs Whynter
- Avanti Products vs Frigidaire
- Frigidaire vs hOmeLabs
- Frigidaire vs Miele
- Frigidaire vs Newair
How has branded search demand for Frigidaire changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Frigidaire worldwide held steady, from 357K to 349K.
- Across the 12 months ending September 2026, Frigidaire’s share of searches among chest freezer brands worldwide increased from 11.1% to 12.3%.
- Across the 12 months ending September 2026, Frigidaire’s share of searches among chest freezer brands worldwide peaked at 12.4% in March 2026 and was lowest at 9% in December 2025.
How did search popularity change for chest freezer brands worldwide in September 2026?
6 changes
In September 2026, Hisense gained share of searches among chest freezer brands worldwide, from 26.1% to 27.4%.
In September 2026, Beko gained share of searches among chest freezer brands worldwide, from 17.5% to 18.4%.
In September 2026, Haier gained share of searches among chest freezer brands worldwide, from 14.3% to 15%.
In September 2026, Frigidaire gained share of searches among chest freezer brands worldwide, from 11.7% to 12.3%.
In September 2026, Midea lost share of searches among chest freezer brands worldwide, from 26.1% to 22.4%.
GE Appliances’ share of searches among chest freezer brands worldwide has gained ground for 3 months in a row, from 3.3% to 4.5% in September 2026.
How are Frigidaire’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Frigidaire’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- frigidaire
- frigidaire mini fridge
- frigidaire oven
- frigidaire range
Who owns Frigidaire?
Frigidaire is owned by Electrolux. Brandwave also tracks AEG, owned by the same company, worldwide.
Do you work for Frigidaire? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Frigidaire compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Fridge brands | 7th of 14 | 5.6% | Show ranking |
| Home appliance brands | 7th of 13 | 5.6% | Show ranking |
| Oven brands | 9th of 10 | 0.53% | Show ranking |
| Chest freezer brands | 5th of 6 | 12.3% | Shown above |
| Upright freezer brands | 5th of 7 | 13.6% | Show ranking |
| Bar fridge brands | 4th of 9 | 15.5% | Show ranking |
| Heater and dehumidifier brands | 3rd of 8 | 17.3% | Show ranking |
| Dehumidifier brands | 3rd of 8 | 17.7% | Show ranking |
| Deep freezer brands | 3rd of 5 | 20.2% | Show ranking |
| Mini fridge brands | 4th of 8 | 2.5% | Show ranking |
| Beverage cooler brands | 2nd of 8 | 36.5% | Show ranking |
| Countertop ice maker brands | 1st of 6 | 81.9% | Show ranking |
Is Frigidaire your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.