How popular isHaier in search?

In September 2026, there were an estimated 478K branded searches for Haier worldwide which is down 18.3% over the last 12 months. Haier holds 24.7% estimated Share of Search among chest freezer brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which chest freezer brands compete with Haier?

Haier against chest freezer brands worldwide, by month

Month	Hisense	Beko	Haier
Oct 2025	45.1%	30.2%	24.7%
Nov 2025	50%	27.5%	22.5%
Dec 2025	42.8%	28.6%	28.6%
Jan 2026	45.1%	30.2%	24.7%
Feb 2026	45.1%	30.2%	24.7%
Mar 2026	42.8%	28.6%	28.6%
Apr 2026	40.2%	26.9%	32.9%
May 2026	45.1%	24.7%	30.2%
Jun 2026	47.6%	26.2%	26.2%
Jul 2026	45.1%	30.2%	24.7%
Aug 2026	45.1%	30.2%	24.7%
Sep 2026	45.1%	30.2%	24.7%

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month
1, held 1st	Hisense	45.1%	673K	0%
2, held 2nd	Beko	30.2%	450K	0%
3, held 3rd	Haier	24.7%	368K	0%

1.Hisense
45.1%
Held 1st. 673K estimated branded searches, 0% vs prior month. Share 0 points.
2.Beko
30.2%
Held 2nd. 450K estimated branded searches, 0% vs prior month. Share 0 points.
3.Haier
24.7%
Held 3rd. 368K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Haier and its closest rivals

How has branded search demand for Haier changed worldwide over the last 12 months?

2 findings

Across the 12 months ending September 2026, estimated monthly branded searches for Haier worldwide fell from 585K to 478K.
Across the 12 months ending September 2026, Haier’s estimated Share of Search among chest freezer brands worldwide peaked at 32.9% in April 2026 and was lowest at 22.5% in November 2025.

How did search popularity change for chest freezer brands worldwide in September 2026?

3 changes

Estimated monthly branded searches for Hisense worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026.
Estimated monthly branded searches for Haier worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.
Estimated monthly branded searches for Beko worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

Where does Haier compete?

Haier is ranked in 15 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Fridge brands	6th of 15	7.3%	Show ranking
Washing machine brands	6th of 12	7.6%	Show ranking
Home appliance brands	5th of 10	8.9%	Show ranking
Freestanding oven brands	4th of 8	10.9%	Show ranking
Laundry appliance brands	2nd of 5	19.3%	Show ranking
Fridge freezer brands	4th of 6	17.2%	Show ranking
Upright freezer brands	4th of 5	19.6%	Show ranking
Chest freezer brands	3rd of 3	24.7%	Shown above
Mini fridge brands	2nd of 5	28.4%	Show ranking
Dishwasher brands	2nd of 6	28.6%	Show ranking
Deep freezer brands	2nd of 4	30.9%	Show ranking
Bar fridge brands	2nd of 4	34.4%	Show ranking
Refrigerator double door brands	2nd of 5	40.2%	Show ranking
Wine fridges	1st of 6	59.8%	Show ranking
Beverage cooler brands	1st of 5	70.9%	Show ranking

How is Haier measured?

Brandwave collects information about searches that people make online using Haier’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

haier

haier washer

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How the Brand Demand Index is measured

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