Brandwave

Wine fridges:Which brands are most popular in search?

In August 2026, Haier was the most searched among wine fridges worldwide, with an estimated 480K branded searches and 65.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Haier65.8%
  2. Liebherr33.8%
  3. Newair0.41%
  4. EuroCave0.01%
  5. Kalamera<0.01%
  6. Vinotemp<0.01%

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Share of SearchLeaderboard

Compare the wine fridges people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among wine fridges worldwide, by month

Share of Search by month for Haier, Liebherr. The figures are in the table below the chart.

View monthly share of search table
MonthHaierLiebherrNewairEuroCaveKalameraVinotemp
Oct 202565.9%33.8%0.22%0.01%<0.01%<0.01%
Nov 202564.9%34.8%0.23%0.02%<0.01%<0.01%
Dec 202572.7%27.1%0.22%<0.01%<0.01%<0.01%
Jan 202665.9%33.8%0.22%<0.01%<0.01%<0.01%
Feb 202666%33.8%0.19%0.01%<0.01%<0.01%
Mar 202665%34.8%0.23%0.01%<0.01%<0.01%
Apr 202668.6%31.2%0.17%0.01%<0.01%<0.01%
May 202672.8%27%0.22%0.01%<0.01%<0.01%
Jun 202668.6%31.2%0.25%0.01%<0.01%<0.01%
Jul 202664.9%34.8%0.34%0.01%<0.01%<0.01%
Aug 202665.8%33.8%0.41%0.01%<0.01%<0.01%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Haier

    65.8%

    Held 1st. 480K estimated branded searches, -14.6% vs prior month. Share +0.9 points.

  2. 2.Liebherr

    33.8%

    Held 2nd. 246K estimated branded searches, -18.3% vs prior month. Share -1 points.

  3. 3.Newair

    0.41%

    Held 3rd. 3K estimated branded searches, +0.67% vs prior month. Share +0.1 points.

  4. 4.EuroCave

    0.01%

    Held 4th. 90 estimated branded searches, -18.2% vs prior month. Share 0 points.

  5. 5.Kalamera

    <0.01%

    Held 5th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Vinotemp

    <0.01%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among wine fridges worldwide?

In August 2026, Haier was the most searched among wine fridges worldwide, with an estimated 480K branded searches and 65.8% estimated Share of Search within this set. Liebherr is in 2nd place, 32.1 percentage points behind at 33.8% Share of Search.

Global wine fridges, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Haier65.9% → 65.8%72.8%May 202664.9%Jul 20261st
Liebherr33.8%34.8%Nov 202527%May 20262nd
Newair0.22% → 0.41%0.41%Aug 20260.17%Apr 20263rd
EuroCave0.01%0.02%Nov 2025<0.01%Jan 20264th
Kalamera<0.01%<0.01%Nov 2025<0.01%Jun 20265th
Vinotemp<0.01%<0.01%Mar 2026<0.01%Oct 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Haier’s estimated Share of Search among wine fridges worldwide peaked at 72.8% in May 2026 and was lowest at 64.9% in July 2026.
  • Across the 11 months ending August 2026, Liebherr’s estimated Share of Search among wine fridges worldwide peaked at 34.8% in November 2025 and was lowest at 27% in May 2026.
  • Across the 11 months ending August 2026, Haier, Liebherr, Newair, EuroCave, Kalamera and Vinotemp held steady: their estimated Share of Search among wine fridges worldwide each moved less than 0.5 percentage points.

How did search popularity change for wine fridges worldwide in August 2026?

  1. In August 2026, Haier gained estimated Share of Search among wine fridges worldwide, from 64.9% to 65.8%.

  2. In August 2026, Liebherr lost estimated Share of Search among wine fridges worldwide, from 34.8% to 33.8%.

  3. Estimated monthly branded searches for Newair worldwide rose 51.8% over 11 measured months, from 2K to 3K in August 2026.

  4. Estimated monthly branded searches for EuroCave worldwide fell 18.2% over 11 measured months, from 110 to 90 in August 2026.

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