Haier vs Newair:Which is more popular by branded search?
In August 2026, Haier had more branded searches than Newair among wine fridges worldwide. Haier was estimated to have 480K branded searches compared to Newair’s 3K, and held a 65.8% Share of Search versus Newair’s 0.41%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Haier or Newair?
Compare the wine fridges people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Haier, Newair. The figures are in the table below the chart.
View monthly share of search table
| Month | Haier | Liebherr | Newair | EuroCave | Kalamera | Vinotemp |
|---|---|---|---|---|---|---|
| Oct 2025 | 65.9% | 33.8% | 0.22% | 0.01% | <0.01% | <0.01% |
| Nov 2025 | 64.9% | 34.8% | 0.23% | 0.02% | <0.01% | <0.01% |
| Dec 2025 | 72.7% | 27.1% | 0.22% | <0.01% | <0.01% | <0.01% |
| Jan 2026 | 65.9% | 33.8% | 0.22% | <0.01% | <0.01% | <0.01% |
| Feb 2026 | 66% | 33.8% | 0.19% | 0.01% | <0.01% | <0.01% |
| Mar 2026 | 65% | 34.8% | 0.23% | 0.01% | <0.01% | <0.01% |
| Apr 2026 | 68.6% | 31.2% | 0.17% | 0.01% | <0.01% | <0.01% |
| May 2026 | 72.8% | 27% | 0.22% | 0.01% | <0.01% | <0.01% |
| Jun 2026 | 68.6% | 31.2% | 0.25% | 0.01% | <0.01% | <0.01% |
| Jul 2026 | 64.9% | 34.8% | 0.34% | 0.01% | <0.01% | <0.01% |
| Aug 2026 | 65.8% | 33.8% | 0.41% | 0.01% | <0.01% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Haier and Newair comparison changed over the last 12 months?
3 findings
- Haier was ahead of Newair in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Haier’s estimated Share of Search among wine fridges worldwide moved from 65.9% to 65.8%, and its estimated monthly branded searches moved from 587K to 480K.
- Across the 11 months ending August 2026, Newair’s estimated Share of Search among wine fridges worldwide moved from 0.22% to 0.41%, and its estimated monthly branded searches moved from 2K to 3K.
How did search popularity change for wine fridges worldwide in August 2026?
2 changes
In August 2026, Haier gained estimated Share of Search among wine fridges worldwide, from 64.9% to 65.8%.
Estimated monthly branded searches for Newair worldwide rose 51.8% over 11 measured months, from 2K to 3K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Haier’s and Newair’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.