Brandwave

Newair vs Wine Enthusiast:Which is more popular?

In September 2026, Wine Enthusiast had more branded searches than Newair among wine fridges worldwide. Wine Enthusiast had about 18,100 branded searches, while Newair had 880. Wine Enthusiast made up 2.8% of all wine fridge searches we track, and Newair accounted for 0.14%. When we asked ChatGPT and Google AI Overviews about wine fridges, Wine Enthusiast appeared in all five answers and Newair in none.

Among wine fridges worldwide in September 2026

Who do people search for more?

Wine Enthusiast, about 21 searches for every 1 for Newair

Wine Enthusiast 18.1K searchesNewair 880 searches

Who does AI mention more?

Wine Enthusiast, mentioned in every answer we collected

Wine Enthusiast in 5 of 5Newair in 0 of 5

Who does AI recommend more?

Wine Enthusiast, the only one of the two named

Wine Enthusiast first in 4Newair never named

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Top wine fridges in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wine Enthusiast appeared in all five answers. Newair did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wine Enthusiast1st
  2. EuroCave2nd
  3. Whynter3rd
  4. Liebherr4th
  5. Haier–
  6. Newair–
  7. Kalamera–
  8. Vinotemp–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wine Enthusiast5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • EuroCave4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Whynter2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Liebherr1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Haier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Newair0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kalamera0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vinotemp0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about wine fridges

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Newair or Wine Enthusiast more popular in search?

This chart shows how often people search Google for Newair and Wine Enthusiast by name. Each line represents a brand's share of searches for all eight wine fridges we track, month by month, from English-language searches worldwide.

Newair and Wine Enthusiast among wine fridges worldwide, by month

Share of searches by month for Wine Enthusiast, Newair. The figures are in the table below the chart.

View monthly share of searches table
MonthHaierLiebherrWine EnthusiastWhynterNewairEuroCaveKalameraVinotemp
Oct 202557.8%38.7%2.9%0.31%0.31%0.01%<0.01%<0.01%
Nov 202557.1%38.2%4.2%0.3%0.16%0.02%<0.01%<0.01%
Dec 202566%29.5%4%0.35%0.12%0.01%<0.01%<0.01%
Jan 202657.9%38.7%2.9%0.31%0.17%<0.01%<0.01%<0.01%
Feb 202657.6%38.5%3.5%0.3%0.11%0.01%<0.01%<0.01%
Mar 202657.9%38.7%2.9%0.37%0.13%0.01%<0.01%<0.01%
Apr 202662.6%34.3%2.5%0.41%0.11%0.01%<0.01%<0.01%
May 202667%30%2.2%0.66%0.12%0.01%<0.01%<0.01%
Jun 202662.7%34.3%2.1%0.75%0.11%0.01%<0.01%<0.01%
Jul 202657.9%38.8%2.3%0.85%0.11%0.01%<0.01%<0.01%
Aug 202657.3%38.3%3.5%0.84%0.16%0.01%<0.01%<0.01%
Sep 202657.8%38.6%2.8%0.57%0.14%0.02%<0.01%<0.01%

How has the Newair and Wine Enthusiast comparison changed over the last 12 months?

3 findings
  • Wine Enthusiast was ahead of Newair in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Newair’s share of searches among wine fridges worldwide moved from 0.31% to 0.14%, and its estimated monthly branded searches moved from 2.4K to 880.
  • Across the 12 months ending September 2026, Wine Enthusiast’s share of searches among wine fridges worldwide moved from 2.9% to 2.8%, and its estimated monthly branded searches moved from 22.2K to 18.1K.

How did search popularity change for wine fridges worldwide in September 2026?

2 changes

  1. In September 2026, Wine Enthusiast lost share of searches among wine fridges worldwide, from 3.5% to 2.8%.

  2. Estimated monthly branded searches for Newair worldwide fell 63.3% over 12 measured months, from 2.4K to 880 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Newair’s and Wine Enthusiast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Newair

1 branded search term

  • newair wine fridge

Wine Enthusiast

1 branded search term

  • wine enthusiast

How the Brand Demand Index is measured

Other head-to-heads among wine fridges

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