How popular isWine Enthusiast in search?
In September 2026, people searched for Wine Enthusiast by name about 18,100 times worldwide, an 18.5% decrease from the previous year. These searches made up 2.8% of all global wine fridge searches, placing Wine Enthusiast third out of eight fridges. These are worldwide searches for English-language branded terms.
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Which wine fridges compete with Wine Enthusiast?
Share of searches by month for Haier, Liebherr, Wine Enthusiast. The figures are in the table below the chart.
View monthly share of searches table
| Month | Haier | Liebherr | Wine Enthusiast | Whynter | Newair | EuroCave | Kalamera | Vinotemp |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.8% | 38.7% | 2.9% | 0.31% | 0.31% | 0.01% | <0.01% | <0.01% |
| Nov 2025 | 57.1% | 38.2% | 4.2% | 0.3% | 0.16% | 0.02% | <0.01% | <0.01% |
| Dec 2025 | 66% | 29.5% | 4% | 0.35% | 0.12% | 0.01% | <0.01% | <0.01% |
| Jan 2026 | 57.9% | 38.7% | 2.9% | 0.31% | 0.17% | <0.01% | <0.01% | <0.01% |
| Feb 2026 | 57.6% | 38.5% | 3.5% | 0.3% | 0.11% | 0.01% | <0.01% | <0.01% |
| Mar 2026 | 57.9% | 38.7% | 2.9% | 0.37% | 0.13% | 0.01% | <0.01% | <0.01% |
| Apr 2026 | 62.6% | 34.3% | 2.5% | 0.41% | 0.11% | 0.01% | <0.01% | <0.01% |
| May 2026 | 67% | 30% | 2.2% | 0.66% | 0.12% | 0.01% | <0.01% | <0.01% |
| Jun 2026 | 62.7% | 34.3% | 2.1% | 0.75% | 0.11% | 0.01% | <0.01% | <0.01% |
| Jul 2026 | 57.9% | 38.8% | 2.3% | 0.85% | 0.11% | 0.01% | <0.01% | <0.01% |
| Aug 2026 | 57.3% | 38.3% | 3.5% | 0.84% | 0.16% | 0.01% | <0.01% | <0.01% |
| Sep 2026 | 57.8% | 38.6% | 2.8% | 0.57% | 0.14% | 0.02% | <0.01% | <0.01% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.8% | 368K | 0% | +0.5 points | |
| 2, held 2nd | 38.6% | 246K | 0% | +0.4 points | |
| 3, held 3rd | 2.8% | 18.1K | -18.5% | -0.6 points | |
| 4, held 4th | 0.57% | 3.6K | -33.3% | -0.3 points | |
| 5, held 5th | 0.14% | 880 | -12% | 0 points | |
| 6, held 6th | 0.02% | 140 | +55.6% | 0 points | |
| 7, held 7th | <0.01% | 20 | 0% | 0 points | |
| 8, held 8th | <0.01% | 20 | +100% | 0 points |
1.
Haier57.8%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share +0.5 points.
2.
Liebherr38.6%
Held 2nd. 246K estimated branded searches, 0% vs prior month. Share +0.4 points.
2.8%
Held 3rd. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.6 points.
4.Whynter
0.57%
Held 4th. 3.6K estimated branded searches, -33.3% vs prior month. Share -0.3 points.
5.
Newair0.14%
Held 5th. 880 estimated branded searches, -12% vs prior month. Share 0 points.
6.
EuroCave0.02%
Held 6th. 140 estimated branded searches, +55.6% vs prior month. Share 0 points.
7.
Kalamera<0.01%
Held 7th. 20 estimated branded searches, 0% vs prior month. Share 0 points.
8.
Vinotemp<0.01%
Held 8th. 20 estimated branded searches, +100% vs prior month. Share 0 points.
Compare search popularity between Wine Enthusiast and its closest rivals
- Wine Enthusiast vs Haier: compare search popularity
- Wine Enthusiast vs Liebherr: compare search popularity
- Wine Enthusiast vs Whynter: compare search popularity
- Wine Enthusiast vs Newair: compare search popularity
- Wine Enthusiast vs EuroCave: compare search popularity
- Compare Wine Enthusiast with any brand
Every comparison with Wine Enthusiast
6 comparisons
How has branded search demand for Wine Enthusiast changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Wine Enthusiast worldwide fell from 22.2K to 18.1K.
- Across the 12 months ending September 2026, Wine Enthusiast’s share of searches among wine fridges worldwide peaked at 4.2% in November 2025 and was lowest at 2.1% in June 2026.
How did search popularity change for wine fridges worldwide in September 2026?
6 changes
In September 2026, Haier gained share of searches among wine fridges worldwide, from 57.3% to 57.8%.
In September 2026, Wine Enthusiast lost share of searches among wine fridges worldwide, from 3.5% to 2.8%.
Estimated monthly branded searches for Vinotemp worldwide rose 100% over 12 measured months, from 10 to 20 in September 2026.
Estimated monthly branded searches for Whynter worldwide rose 50% over 12 measured months, from 2.4K to 3.6K in September 2026.
Estimated monthly branded searches for EuroCave worldwide rose 27.3% over 12 measured months, from 110 to 140 in September 2026.
Estimated monthly branded searches for Newair worldwide fell 63.3% over 12 measured months, from 2.4K to 880 in September 2026.
How are Wine Enthusiast’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Wine Enthusiast’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- wine enthusiast
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Where does Wine Enthusiast compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Wine fridges | 3rd of 8 | 2.8% | Shown above |
| Wine cooler brands | 1st of 5 | 85.5% | Show ranking |
Is Wine Enthusiast your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.