How popular isWine Enthusiast?
In September 2026, people searched for Wine Enthusiast by name about 18,100 times worldwide, an 18.5% decrease from the previous year. These searches made up 2.8% of all global wine fridge searches, placing Wine Enthusiast third out of eight fridges. When we asked both ChatGPT and Google AI Overviews about wine fridges, Wine Enthusiast appeared in all answers and was the most recommended of the eight.
Wine Enthusiast is the third most searched of 8 competitors and the most recommended in AI answers.
HaierShare of searches 57.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
LiebherrShare of searches 38.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th- Wine EnthusiastShare of searches 2.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
- WhynterShare of searches 0.57%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
NewairShare of searches 0.14%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Follow Wine Enthusiast and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top wine fridges in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Wine Enthusiast appeared in all five answers. Wine Enthusiast is the most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Wine Enthusiast5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
EuroCave4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Whynter2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Liebherr1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Haier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Newair0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kalamera0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Vinotemp0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about wine fridges
5 answers
Asked ChatGPT
“Which wine fridge brand should I buy?”
Asked ChatGPT
“What are the best wine fridge brands?”
Asked ChatGPT
“What's the best wine fridge brand for a small collection?”
Searched Google, AI Overview
“best wine fridge”
Searched Google, AI Overview
“small wine fridge”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which wine fridges compete with Wine Enthusiast?
Share of searches by month for Haier, Liebherr, Wine Enthusiast. The figures are in the table below the chart.
View monthly share of searches table
| Month | Haier | Liebherr | Wine Enthusiast | Whynter | Newair | EuroCave | Kalamera | Vinotemp |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.8% | 38.7% | 2.9% | 0.31% | 0.31% | 0.01% | <0.01% | <0.01% |
| Nov 2025 | 57.1% | 38.2% | 4.2% | 0.3% | 0.16% | 0.02% | <0.01% | <0.01% |
| Dec 2025 | 66% | 29.5% | 4% | 0.35% | 0.12% | 0.01% | <0.01% | <0.01% |
| Jan 2026 | 57.9% | 38.7% | 2.9% | 0.31% | 0.17% | <0.01% | <0.01% | <0.01% |
| Feb 2026 | 57.6% | 38.5% | 3.5% | 0.3% | 0.11% | 0.01% | <0.01% | <0.01% |
| Mar 2026 | 57.9% | 38.7% | 2.9% | 0.37% | 0.13% | 0.01% | <0.01% | <0.01% |
| Apr 2026 | 62.6% | 34.3% | 2.5% | 0.41% | 0.11% | 0.01% | <0.01% | <0.01% |
| May 2026 | 67% | 30% | 2.2% | 0.66% | 0.12% | 0.01% | <0.01% | <0.01% |
| Jun 2026 | 62.7% | 34.3% | 2.1% | 0.75% | 0.11% | 0.01% | <0.01% | <0.01% |
| Jul 2026 | 57.9% | 38.8% | 2.3% | 0.85% | 0.11% | 0.01% | <0.01% | <0.01% |
| Aug 2026 | 57.3% | 38.3% | 3.5% | 0.84% | 0.16% | 0.01% | <0.01% | <0.01% |
| Sep 2026 | 57.8% | 38.6% | 2.8% | 0.57% | 0.14% | 0.02% | <0.01% | <0.01% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.8% | 368K | 0% | +0.5 points | |
| 2, held 2nd | 38.6% | 246K | 0% | +0.4 points | |
| 3, held 3rd | 2.8% | 18.1K | -18.5% | -0.6 points | |
| 4, held 4th | 0.57% | 3.6K | -33.3% | -0.3 points | |
| 5, held 5th | 0.14% | 880 | -12% | 0 points | |
| 6, held 6th | 0.02% | 140 | +55.6% | 0 points | |
| 7, held 7th | <0.01% | 20 | 0% | 0 points | |
| 8, held 8th | <0.01% | 20 | +100% | 0 points |
1.
Haier57.8%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share +0.5 points.
2.
Liebherr38.6%
Held 2nd. 246K estimated branded searches, 0% vs prior month. Share +0.4 points.
2.8%
Held 3rd. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.6 points.
4.Whynter
0.57%
Held 4th. 3.6K estimated branded searches, -33.3% vs prior month. Share -0.3 points.
5.
Newair0.14%
Held 5th. 880 estimated branded searches, -12% vs prior month. Share 0 points.
6.
EuroCave0.02%
Held 6th. 140 estimated branded searches, +55.6% vs prior month. Share 0 points.
7.
Kalamera<0.01%
Held 7th. 20 estimated branded searches, 0% vs prior month. Share 0 points.
8.
Vinotemp<0.01%
Held 8th. 20 estimated branded searches, +100% vs prior month. Share 0 points.
Compare popularity between Wine Enthusiast and its closest rivals
Every comparison with Wine Enthusiast
6 comparisons
How has branded search demand for Wine Enthusiast changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Wine Enthusiast worldwide fell from 22.2K to 18.1K.
- Across the 12 months ending September 2026, Wine Enthusiast’s share of searches among wine fridges worldwide peaked at 4.2% in November 2025 and was lowest at 2.1% in June 2026.
How did search popularity change for wine fridges worldwide in September 2026?
6 changes
In September 2026, Haier gained share of searches among wine fridges worldwide, from 57.3% to 57.8%.
In September 2026, Wine Enthusiast lost share of searches among wine fridges worldwide, from 3.5% to 2.8%.
Estimated monthly branded searches for Vinotemp worldwide rose 100% over 12 measured months, from 10 to 20 in September 2026.
Estimated monthly branded searches for Whynter worldwide rose 50% over 12 measured months, from 2.4K to 3.6K in September 2026.
Estimated monthly branded searches for EuroCave worldwide rose 27.3% over 12 measured months, from 110 to 140 in September 2026.
Estimated monthly branded searches for Newair worldwide fell 63.3% over 12 measured months, from 2.4K to 880 in September 2026.
How are Wine Enthusiast’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Wine Enthusiast’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- wine enthusiast
Do you work for Wine Enthusiast? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Wine Enthusiast compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Wine fridges | 3rd of 8 | 2.8% | Shown above |
| Wine cooler brands | 1st of 5 | 85.5% | Show ranking |
Is Wine Enthusiast your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.