Brandwave

How popular isWine Enthusiast?

In September 2026, people searched for Wine Enthusiast by name about 18,100 times worldwide, an 18.5% decrease from the previous year. These searches made up 85.5% of all global wine cooler brand searches, placing Wine Enthusiast first out of five brands. When we asked both ChatGPT and Google AI Overviews about wine cooler brands, Wine Enthusiast appeared in three of the five answers and was the most recommended of the five.

Search and AI answers in September 2026

Wine Enthusiast is the most searched of 5 competitors and the most recommended in AI answers.

  1. Wine EnthusiastShare of searches 85.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. IvationShare of searches 7.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. NewairShare of searches 6.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. EuroCaveShare of searches 0.66%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. VinotempShare of searches 0.09%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top wine cooler brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wine Enthusiast was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Wine Enthusiast is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wine Enthusiast1st
  2. Ivation2nd
  3. EuroCave3rd
  4. Newair–
  5. Vinotemp–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ivation4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • EuroCave4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wine Enthusiast3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Newair0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vinotemp0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about wine cooler brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which wine cooler brands compete with Wine Enthusiast?

Wine Enthusiast against wine cooler brands worldwide, by month

Share of searches by month for Wine Enthusiast, Ivation, Newair. The figures are in the table below the chart.

View monthly share of searches table
MonthWine EnthusiastIvationNewairEuroCaveVinotemp
Oct 202585%7.3%7.3%0.42%0.04%
Nov 202589.3%5.1%5.1%0.38%0.05%
Dec 202590.1%5.2%4.4%0.25%0.08%
Jan 202687.1%7.5%5.1%0.27%0.08%
Feb 202687%6.3%6.3%0.35%0.12%
Mar 202685.8%6.2%7.3%0.43%0.19%
Apr 202679.8%6.8%12.9%0.4%0.07%
May 202667.7%7.1%24.7%0.41%0.11%
Jun 202664.8%5.7%29%0.39%0.11%
Jul 202684.5%7.5%7.5%0.51%0.05%
Aug 202687.1%6.3%6.3%0.35%0.04%
Sep 202685.5%7.6%6.1%0.66%0.09%

  1. 1.Wine Enthusiast

    85.5%

    Held 1st. 18.1K estimated branded searches, -18.5% vs prior month. Share -1.5 points.

  2. 2.Ivation

    7.6%

    Held 2nd. 1.6K estimated branded searches, 0% vs prior month. Share +1.3 points.

  3. 3.Newair

    6.1%

    Held 3rd. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.1 points.

  4. 4.EuroCave

    0.66%

    Held 4th. 140 estimated branded searches, +55.6% vs prior month. Share +0.3 points.

  5. 5.Vinotemp

    0.09%

    Held 5th. 20 estimated branded searches, +100% vs prior month. Share +0.1 points.

Compare popularity between Wine Enthusiast and its closest rivals

Every comparison with Wine Enthusiast

6 comparisons

How has branded search demand for Wine Enthusiast changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Wine Enthusiast worldwide fell from 22.2K to 18.1K.
  • Across the 12 months ending September 2026, Wine Enthusiast’s share of searches among wine cooler brands worldwide increased from 85% to 85.5%.
  • Across the 12 months ending September 2026, Wine Enthusiast’s share of searches among wine cooler brands worldwide peaked at 90.1% in December 2025 and was lowest at 64.8% in June 2026.

How did search popularity change for wine cooler brands worldwide in September 2026?

5 changes

  1. In September 2026, Ivation gained share of searches among wine cooler brands worldwide, from 6.3% to 7.6%.

  2. In September 2026, Wine Enthusiast lost share of searches among wine cooler brands worldwide, from 87.1% to 85.5%.

  3. Newair’s share of searches among wine cooler brands worldwide has lost ground for 3 months in a row, from 29% to 6.1% in September 2026.

  4. Estimated monthly branded searches for Vinotemp worldwide rose 100% over 12 measured months, from 10 to 20 in September 2026.

  5. Estimated monthly branded searches for EuroCave worldwide rose 27.3% over 12 measured months, from 110 to 140 in September 2026.

How are Wine Enthusiast’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Wine Enthusiast’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • wine enthusiast

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How the Brand Demand Index is measured

Where does Wine Enthusiast compete?

Wine Enthusiast is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Wine fridges3rd of 82.8%Show ranking
Wine cooler brands1st of 585.5%Shown above
Creator with pink hair and a pink jacket

Is Wine Enthusiast your brand?

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