Brandwave

How popular isIvation?

In September 2026, people searched for Ivation by name about 1,600 times worldwide, a 15.8% decrease from the previous year. These searches made up 7.6% of all global wine cooler brand searches, placing Ivation second out of five brands. When we asked both ChatGPT and Google AI Overviews about wine cooler brands, Ivation appeared in four of the five answers and was the second most recommended of the five.

Search and AI answers in September 2026

Ivation is the second most searched of 5 competitors and the second most recommended in AI answers.

  1. Wine EnthusiastShare of searches 85.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. IvationShare of searches 7.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. NewairShare of searches 6.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. EuroCaveShare of searches 0.66%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. VinotempShare of searches 0.09%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top wine cooler brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ivation was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Ivation is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wine Enthusiast1st
  2. Ivation2nd
  3. EuroCave3rd
  4. Newair–
  5. Vinotemp–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ivation4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • EuroCave4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wine Enthusiast3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Newair0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vinotemp0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about wine cooler brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which wine cooler brands compete with Ivation?

Ivation against wine cooler brands worldwide, by month

Share of searches by month for Wine Enthusiast, Ivation, Newair. The figures are in the table below the chart.

View monthly share of searches table
MonthWine EnthusiastIvationNewairEuroCaveVinotemp
Oct 202585%7.3%7.3%0.42%0.04%
Nov 202589.3%5.1%5.1%0.38%0.05%
Dec 202590.1%5.2%4.4%0.25%0.08%
Jan 202687.1%7.5%5.1%0.27%0.08%
Feb 202687%6.3%6.3%0.35%0.12%
Mar 202685.8%6.2%7.3%0.43%0.19%
Apr 202679.8%6.8%12.9%0.4%0.07%
May 202667.7%7.1%24.7%0.41%0.11%
Jun 202664.8%5.7%29%0.39%0.11%
Jul 202684.5%7.5%7.5%0.51%0.05%
Aug 202687.1%6.3%6.3%0.35%0.04%
Sep 202685.5%7.6%6.1%0.66%0.09%

  1. 1.Wine Enthusiast

    85.5%

    Held 1st. 18.1K estimated branded searches, -18.5% vs prior month. Share -1.5 points.

  2. 2.Ivation

    7.6%

    Held 2nd. 1.6K estimated branded searches, 0% vs prior month. Share +1.3 points.

  3. 3.Newair

    6.1%

    Held 3rd. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.1 points.

  4. 4.EuroCave

    0.66%

    Held 4th. 140 estimated branded searches, +55.6% vs prior month. Share +0.3 points.

  5. 5.Vinotemp

    0.09%

    Held 5th. 20 estimated branded searches, +100% vs prior month. Share +0.1 points.

Compare popularity between Ivation and its closest rivals

Every comparison with Ivation

3 comparisons

How has branded search demand for Ivation changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ivation worldwide fell from 1.9K to 1.6K.
  • Across the 12 months ending September 2026, Ivation’s share of searches among wine cooler brands worldwide peaked at 7.6% in September 2026 and was lowest at 5.1% in November 2025.

How did search popularity change for wine cooler brands worldwide in September 2026?

5 changes

  1. In September 2026, Ivation gained share of searches among wine cooler brands worldwide, from 6.3% to 7.6%.

  2. In September 2026, Wine Enthusiast lost share of searches among wine cooler brands worldwide, from 87.1% to 85.5%.

  3. Newair’s share of searches among wine cooler brands worldwide has lost ground for 3 months in a row, from 29% to 6.1% in September 2026.

  4. Estimated monthly branded searches for Vinotemp worldwide rose 100% over 12 measured months, from 10 to 20 in September 2026.

  5. Estimated monthly branded searches for EuroCave worldwide rose 27.3% over 12 measured months, from 110 to 140 in September 2026.

How are Ivation’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Ivation’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ivation

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How the Brand Demand Index is measured

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