Ivation vs Newair:Which is searched more?
In September 2026, Ivation had more branded searches than Newair among wine cooler brands worldwide. Ivation had about 1,600 branded searches, while Newair had 1,300. Ivation made up 7.6% of all wine cooler brand searches we track, and Newair accounted for 6.1%. These are worldwide searches for English-language branded terms.
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Is Ivation or Newair more popular in search?
Compare the wine cooler brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Ivation, Newair. The figures are in the table below the chart.
View monthly share of searches table
| Month | Wine Enthusiast | Ivation | Newair | EuroCave | Vinotemp |
|---|---|---|---|---|---|
| Oct 2025 | 85% | 7.3% | 7.3% | 0.42% | 0.04% |
| Nov 2025 | 89.3% | 5.1% | 5.1% | 0.38% | 0.05% |
| Dec 2025 | 90.1% | 5.2% | 4.4% | 0.25% | 0.08% |
| Jan 2026 | 87.1% | 7.5% | 5.1% | 0.27% | 0.08% |
| Feb 2026 | 87% | 6.3% | 6.3% | 0.35% | 0.12% |
| Mar 2026 | 85.8% | 6.2% | 7.3% | 0.43% | 0.19% |
| Apr 2026 | 79.8% | 6.8% | 12.9% | 0.4% | 0.07% |
| May 2026 | 67.7% | 7.1% | 24.7% | 0.41% | 0.11% |
| Jun 2026 | 64.8% | 5.7% | 29% | 0.39% | 0.11% |
| Jul 2026 | 84.5% | 7.5% | 7.5% | 0.51% | 0.05% |
| Aug 2026 | 87.1% | 6.3% | 6.3% | 0.35% | 0.04% |
| Sep 2026 | 85.5% | 7.6% | 6.1% | 0.66% | 0.09% |
How has the Ivation and Newair comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Newair took it in March 2026, Ivation took it in September 2026.
- Across the 12 months ending September 2026, Ivation’s share of searches among wine cooler brands worldwide moved from 7.3% to 7.6%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
- Across the 12 months ending September 2026, Newair’s share of searches among wine cooler brands worldwide moved from 7.3% to 6.1%, and its estimated monthly branded searches moved from 1.9K to 1.3K.
How did search popularity change for wine cooler brands worldwide in September 2026?
2 changes
In September 2026, Ivation gained share of searches among wine cooler brands worldwide, from 6.3% to 7.6%.
Newair’s share of searches among wine cooler brands worldwide has lost ground for 3 months in a row, from 29% to 6.1% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Ivation’s and Newair’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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