How popular isHaier in search?
In September 2026, there were an estimated 478K branded searches for Haier worldwide which is down 18.3% over the last 12 months. Haier holds 30.6% estimated Share of Search among dishwasher brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Haier30.6%
LG27.3%
Samsung22.5%
Bosch10.8%
Miele7.2%
Fisher & Paykel1.7%
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Which dishwasher brands compete with Haier?
Share of Search by month for Haier, LG, Samsung, Bosch, Miele. The figures are in the table below the chart.
View monthly share of search table
| Month | Haier | LG | Samsung | Bosch | Miele | Fisher & Paykel |
|---|---|---|---|---|---|---|
| Oct 2025 | 30.6% | 27.3% | 23.6% | 10.8% | 5.9% | 1.7% |
| Nov 2025 | 31% | 24.6% | 23.8% | 9.4% | 9.3% | 1.8% |
| Dec 2025 | 35.5% | 23.6% | 21.3% | 9.1% | 9% | 1.5% |
| Jan 2026 | 31.7% | 28.3% | 21.5% | 9.2% | 7.5% | 1.8% |
| Feb 2026 | 29% | 31.1% | 22.9% | 8.5% | 6.9% | 1.6% |
| Mar 2026 | 29.6% | 32.4% | 19.9% | 9% | 7.3% | 1.8% |
| Apr 2026 | 37.7% | 24.6% | 20.1% | 9.7% | 6.4% | 1.5% |
| May 2026 | 37.7% | 24.6% | 20.1% | 9.7% | 6.4% | 1.5% |
| Jun 2026 | 37.7% | 24.6% | 20.1% | 9.6% | 6.4% | 1.5% |
| Jul 2026 | 33.4% | 25.7% | 22.5% | 10.1% | 6.7% | 1.6% |
| Aug 2026 | 26.8% | 28.8% | 23.7% | 11.5% | 7.7% | 1.5% |
| Sep 2026 | 30.6% | 27.3% | 22.5% | 10.8% | 7.2% | 1.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 30.6% | 478K | 0% | +3.7 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 27.3% | 427K | -16.8% | -1.5 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 22.5% | 352K | -16.6% | -1.2 points | |
| 4, held 4th | 10.8% | 169K | -17.6% | -0.7 points | |
| 5, held 5th | 7.2% | 113K | -18.1% | -0.5 points | |
| 6, held 6th | 1.7% | 27.1K | 0% | +0.2 points |
1.
30.6%
Moved from 2nd to 1st. 478K estimated branded searches, 0% vs prior month. Share +3.7 points.
2.
LG27.3%
Moved from 1st to 2nd. 427K estimated branded searches, -16.8% vs prior month. Share -1.5 points.
3.
Samsung22.5%
Held 3rd. 352K estimated branded searches, -16.6% vs prior month. Share -1.2 points.
4.
Bosch10.8%
Held 4th. 169K estimated branded searches, -17.6% vs prior month. Share -0.7 points.
5.
Miele7.2%
Held 5th. 113K estimated branded searches, -18.1% vs prior month. Share -0.5 points.
1.7%
Held 6th. 27.1K estimated branded searches, 0% vs prior month. Share +0.2 points.
Compare search popularity between Haier and its closest rivals
Every comparison with Haier
25 comparisons
- Electrolux vs Haier
- Haier vs Hisense
- Haier vs Midea
- Haier vs Smeg
- Haier vs Whirlpool
- Beko vs Haier
- Haier vs LG
- Haier vs Samsung
- Haier vs Liebherr
- Black and Decker vs Haier
- Bosch vs Haier
- Haier vs Igloo
- Brass Monkey vs Haier
- Dometic vs Haier
- Haier vs Miele
- Haier vs Westinghouse
- Fisher & Paykel vs Haier
- Haier vs SKOPE
- AstroAI vs Haier
- Haier vs Husky
- Alpicool vs Haier
- Avanti Products vs Haier
- Haier vs Newair
- Chef vs Haier
- EuroCave vs Haier
How has branded search demand for Haier changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Haier worldwide fell from 585K to 478K.
- Across the 12 months ending September 2026, Haier’s estimated Share of Search among dishwasher brands worldwide peaked at 37.7% in June 2026 and was lowest at 26.8% in August 2026.
How did search popularity change for dishwasher brands worldwide in September 2026?
6 changes
In September 2026, Haier overtook LG to become the leader among dishwasher brands worldwide, with 30.6% estimated Share of Search.
In September 2026, LG lost estimated Share of Search among dishwasher brands worldwide, from 28.8% to 27.3%.
In September 2026, Samsung lost estimated Share of Search among dishwasher brands worldwide, from 23.7% to 22.5%.
In September 2026, Bosch lost estimated Share of Search among dishwasher brands worldwide, from 11.5% to 10.8%.
In September 2026, Miele lost estimated Share of Search among dishwasher brands worldwide, from 7.7% to 7.2%.
Estimated monthly branded searches for Fisher & Paykel worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.
Where does Haier compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Washing machine brands | 5th of 12 | 7.5% | Show ranking |
| Fridge brands | 4th of 15 | 8.3% | Show ranking |
| Home appliance brands | 3rd of 10 | 10% | Show ranking |
| Freestanding oven brands | 3rd of 8 | 12.3% | Show ranking |
| Deep freezer brands | 3rd of 4 | 18.7% | Show ranking |
| Laundry appliance brands | 2nd of 5 | 19.3% | Show ranking |
| Refrigerator double door brands | 2nd of 5 | 19.3% | Show ranking |
| Fridge freezer brands | 2nd of 6 | 19.6% | Show ranking |
| Upright freezer brands | 2nd of 5 | 21.8% | Show ranking |
| Mini fridge brands | 2nd of 5 | 26.4% | Show ranking |
| Chest freezer brands | 2nd of 3 | 29.9% | Show ranking |
| Bar fridge brands | 2nd of 4 | 30.1% | Show ranking |
| Dishwasher brands | 1st of 6 | 30.6% | Shown above |
| Wine fridges | 1st of 6 | 65.8% | Show ranking |
| Beverage cooler brands | 1st of 5 | 75.9% | Show ranking |
How is Haier measured?
Brandwave collects information about searches that people make online using Haier’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- haier
- haier washer
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Is Haier your brand?
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