Brandwave

Haier vs Westinghouse:Which is searched more?

In September 2026, Haier had more branded searches than Westinghouse among washing machine brands worldwide. Haier was estimated to have 478K branded searches compared to Westinghouse’s 110K, and held a 7.5% Share of Search versus Westinghouse’s 1.7%. These are worldwide searches for English-language branded terms.

Share of Search among washing machine brands worldwide in September 2026Which is more popular in search, Haier or Westinghouse?
Haier7.5%478K searches
vs
Westinghouse1.7%110K searches

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Which is more popular in search, Haier or Westinghouse?

Compare the washing machine brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Haier and Westinghouse among washing machine brands worldwide, by month

Share of Search by month for Haier, Westinghouse. The figures are in the table below the chart.

View monthly share of search table
MonthElectroluxSmegWhirlpoolMideaHaierBekoLGSamsungBoschMieleWestinghouseFisher & Paykel
Oct 202521.4%16.9%18.3%6.4%8.3%7.8%7.4%6.4%2.9%1.6%1.9%0.47%
Nov 202528.7%17.7%15.9%5.8%7.2%7%5.7%5.5%2.2%2.2%1.7%0.42%
Dec 202521.6%19.7%15.9%6.5%9.5%7.9%6.3%5.7%2.4%2.4%1.6%0.39%
Jan 202621%19.5%18%6.3%8.2%7.7%7.3%5.6%2.4%1.9%1.5%0.46%
Feb 202620.5%18.8%17.5%6.2%8%7.6%8.6%6.3%2.3%1.9%1.8%0.46%
Mar 202622.8%17%16.2%6.8%8.5%6.8%9.3%5.7%2.6%2.1%1.7%0.5%
Apr 202623.2%15%19.1%7%10.2%7%6.7%5.4%2.6%1.7%1.7%0.42%
May 202623%14.8%18.4%8.4%10.1%6.9%6.6%5.4%2.6%1.7%1.7%0.41%
Jun 202622.1%12.4%17.7%12.1%9.7%8.1%6.4%5.2%2.5%1.7%1.6%0.4%
Jul 202618.5%15%18.7%12.5%8.5%8.3%6.5%5.7%2.6%1.7%1.7%0.41%
Aug 202622.7%15.6%16.2%10.2%7.2%6.8%7.7%6.4%3.1%2.1%1.7%0.41%
Sep 202623.5%18.1%16.5%8.6%7.5%7%6.7%5.5%2.6%1.8%1.7%0.42%

How has the Haier and Westinghouse comparison changed over the last 12 months?

  • Haier was ahead of Westinghouse in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Haier’s estimated Share of Search among washing machine brands worldwide moved from 8.3% to 7.5%, and its estimated monthly branded searches moved from 585K to 478K.
  • Across the 12 months ending September 2026, Westinghouse’s estimated Share of Search among washing machine brands worldwide moved from 1.9% to 1.7%, and its estimated monthly branded searches moved from 135K to 110K.

How did search popularity change for washing machine brands worldwide in September 2026?

  1. In September 2026, Haier rose from 6th to 5th among washing machine brands worldwide.

  2. Estimated monthly branded searches for Westinghouse worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

Other head-to-heads among washing machine brands

How each brand is measured

Brandwave collects information about searches that people make online using Haier’s and Westinghouse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Haier

2 branded search terms

  • haier
  • haier washer

Westinghouse

1 branded search term

  • westinghouse

How the Brand Demand Index is measured

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Put your own brand in this comparison

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