Brandwave

How popular isHaier in search?

In September 2026, there were an estimated 478K branded searches for Haier worldwide which is down 18.3% over the last 12 months. Haier holds 8.9% estimated Share of Search among home appliance brands worldwide and is ranked 5th of 10 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Electrolux36.3%
  2. Smeg24.8%
  3. Beko10.9%
  4. LG9.3%
  5. Haier8.9%
  6. Samsung3.6%
  7. Miele2.7%
  8. Westinghouse2.7%
  9. Fisher & Paykel0.66%
  10. Bosch0.09%
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Which home appliance brands compete with Haier?

Haier against home appliance brands worldwide, by month

Share of Search by month for Electrolux, Smeg, Beko, LG, Haier, Samsung, Miele, Westinghouse. The figures are in the table below the chart.

View monthly share of search table
MonthElectroluxSmegBekoLGHaierSamsungMieleWestinghouseFisher & PaykelBosch
Oct 202533.7%23.5%12.3%10.6%10.1%3.4%2.5%3%0.74%0.1%
Nov 202541.6%22.7%10.2%7.3%8.4%3.4%3.1%2.5%0.62%0.08%
Dec 202532.3%25.8%11.8%8.4%11.8%3.2%3.6%2.4%0.58%0.09%
Jan 202632.4%26.5%11.9%10.2%9.7%3.2%2.9%2.4%0.71%0.09%
Feb 202630.9%25.5%11.4%12%9.3%4.4%2.8%2.8%0.69%0.11%
Mar 202633.8%22.7%10.1%12.9%10.1%4%3.1%2.5%0.75%0.1%
Apr 202636.1%20.6%10.8%9.4%13.3%3.6%2.7%2.7%0.65%0.11%
May 202636.1%20.6%10.8%9.4%13.3%3.6%2.7%2.7%0.65%0.11%
Jun 202636.4%17.8%13.3%9.5%13.3%3.6%2.7%2.7%0.66%0.09%
Jul 202631.1%22.5%14%10%11.5%4.5%2.8%2.8%0.69%0.09%
Aug 202636.2%21.7%10.9%11.4%8.9%4.2%3.3%2.7%0.65%0.09%
Sep 202636.3%24.8%10.9%9.3%8.9%3.6%2.7%2.7%0.66%0.09%

  1. 1.Electrolux

    36.3%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Smeg

    24.8%

    Held 2nd. 1M estimated branded searches, +13.9% vs prior month. Share +3.1 points.

  3. 3.Beko

    10.9%

    Moved from 4th to 3rd. 450K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.LG

    9.3%

    Moved from 3rd to 4th. 386K estimated branded searches, -18.2% vs prior month. Share -2.1 points.

  5. 5.Haier

    8.9%

    Held 5th. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Samsung

    3.6%

    Held 6th. 151K estimated branded searches, -14.2% vs prior month. Share -0.6 points.

  7. 7.Miele

    2.7%

    Held 7th. 111K estimated branded searches, -18.4% vs prior month. Share -0.6 points.

  8. 8.Westinghouse

    2.7%

    Held 8th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Fisher & Paykel

    0.66%

    Held 9th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Bosch

    0.09%

    Held 10th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Haier and its closest rivals

Every comparison with Haier

How has branded search demand for Haier changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Haier worldwide fell from 585K to 478K.
  • Across the 12 months ending September 2026, Haier’s estimated Share of Search among home appliance brands worldwide decreased from 10.1% to 8.9%.
  • Across the 12 months ending September 2026, Haier’s estimated Share of Search among home appliance brands worldwide peaked at 13.3% in June 2026 and was lowest at 8.4% in November 2025.

How did search popularity change for home appliance brands worldwide in September 2026?

  1. In September 2026, Smeg gained estimated Share of Search among home appliance brands worldwide, from 21.7% to 24.8%.

  2. In September 2026, LG lost estimated Share of Search among home appliance brands worldwide, from 11.4% to 9.3%.

  3. In September 2026, Miele lost estimated Share of Search among home appliance brands worldwide, from 3.3% to 2.7%.

  4. In September 2026, Samsung lost estimated Share of Search among home appliance brands worldwide, from 4.2% to 3.6%.

  5. In September 2026, Beko rose from 4th to 3rd among home appliance brands worldwide.

  6. Estimated monthly branded searches for Westinghouse worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

Where does Haier compete?

Haier is ranked in 15 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Fridge brands6th of 157.3%Show ranking
Washing machine brands6th of 127.6%Show ranking
Home appliance brands5th of 108.9%Shown above
Freestanding oven brands4th of 810.9%Show ranking
Laundry appliance brands2nd of 519.3%Show ranking
Fridge freezer brands4th of 617.2%Show ranking
Upright freezer brands4th of 519.6%Show ranking
Chest freezer brands3rd of 324.7%Show ranking
Mini fridge brands2nd of 528.4%Show ranking
Dishwasher brands2nd of 628.6%Show ranking
Deep freezer brands2nd of 430.9%Show ranking
Bar fridge brands2nd of 434.4%Show ranking
Refrigerator double door brands2nd of 540.2%Show ranking
Wine fridges1st of 659.8%Show ranking
Beverage cooler brands1st of 570.9%Show ranking

How is Haier measured?

Brandwave collects information about searches that people make online using Haier’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • haier
  • haier washer

Do you work for Haier? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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