Brandwave

Refrigerator double door brands:Which are searched most?

In September 2026, Whirlpool was the most searched among refrigerator double door brands worldwide, with an estimated 1.1M branded searches and 42.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Whirlpool42.6%
  2. Haier19.3%
  3. LG17.2%
  4. Samsung14.2%
  5. Bosch6.8%

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Share of SearchLeaderboard

Compare the refrigerator double door brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among refrigerator double door brands worldwide, by month

Share of Search by month for Whirlpool, Haier, LG, Samsung, Bosch. The figures are in the table below the chart.

View monthly share of search table
MonthWhirlpoolHaierLGSamsungBosch
Oct 202542.1%19.2%17.1%14.8%6.7%
Nov 202543.7%19.6%15.6%15.1%5.9%
Dec 202539.9%23.8%15.9%14.3%6.1%
Jan 202643.4%19.8%17.7%13.4%5.7%
Feb 202640.8%18.8%20.1%14.8%5.5%
Mar 202638.3%20.1%22%13.5%6.1%
Apr 202643.3%23.2%15.2%12.4%6%
May 202642.7%23.5%15.3%12.5%6%
Jun 202642.7%23.5%15.3%12.5%6%
Jul 202644.5%20.2%15.6%13.6%6.1%
Aug 202639.8%17.8%19.1%15.7%7.6%
Sep 202642.6%19.3%17.2%14.2%6.8%

This month’s ranking, September 2026

  1. 1.Whirlpool

    42.6%

    Held 1st. 1.1M estimated branded searches, -1.3% vs prior month. Share +2.8 points.

  2. 2.Haier

    19.3%

    Moved from 3rd to 2nd. 478K estimated branded searches, 0% vs prior month. Share +1.5 points.

  3. 3.LG

    17.2%

    Moved from 2nd to 3rd. 427K estimated branded searches, -16.8% vs prior month. Share -1.9 points.

  4. 4.Samsung

    14.2%

    Held 4th. 352K estimated branded searches, -16.6% vs prior month. Share -1.5 points.

  5. 5.Bosch

    6.8%

    Held 5th. 169K estimated branded searches, -17.6% vs prior month. Share -0.8 points.

Compare search popularity between leading brands

Which brand is most popular in search among refrigerator double door brands worldwide?

In September 2026, Whirlpool was the most searched among refrigerator double door brands worldwide, with an estimated 1.1M branded searches and 42.6% estimated Share of Search within this set. Haier is in 2nd place, 23.3 percentage points behind at 19.3% Share of Search.

Global refrigerator double door brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Whirlpool42.1% → 42.6%44.5%Jul 202638.3%Mar 20261st
Haier19.2% → 19.3%23.8%Dec 202517.8%Aug 20262nd
LG17.1% → 17.2%22%Mar 202615.2%Apr 20263rd
Samsung14.8% → 14.2%15.7%Aug 202612.4%Apr 20264th
Bosch6.7% → 6.8%7.6%Aug 20265.5%Feb 20265th

Each finding as a sentence

  • Across the 12 months ending September 2026, Samsung’s estimated Share of Search among refrigerator double door brands worldwide decreased from 14.8% to 14.2%.
  • Across the 12 months ending September 2026, Whirlpool’s estimated Share of Search among refrigerator double door brands worldwide peaked at 44.5% in July 2026 and was lowest at 38.3% in March 2026.
  • Across the 12 months ending September 2026, Haier’s estimated Share of Search among refrigerator double door brands worldwide peaked at 23.8% in December 2025 and was lowest at 17.8% in August 2026.
  • Across the 12 months ending September 2026, LG’s estimated Share of Search among refrigerator double door brands worldwide peaked at 22% in March 2026 and was lowest at 15.2% in April 2026.
  • Across the 12 months ending September 2026, Samsung’s estimated Share of Search among refrigerator double door brands worldwide peaked at 15.7% in August 2026 and was lowest at 12.4% in April 2026.
  • Across the 12 months ending September 2026, Bosch’s estimated Share of Search among refrigerator double door brands worldwide peaked at 7.6% in August 2026 and was lowest at 5.5% in February 2026.
  • Across the 12 months ending September 2026, Whirlpool, Haier, LG and Bosch held steady: their estimated Share of Search among refrigerator double door brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for refrigerator double door brands worldwide in September 2026?

  1. In September 2026, Haier overtook LG to rank 2nd among refrigerator double door brands worldwide, with 19.3% estimated Share of Search.

  2. In September 2026, Whirlpool gained estimated Share of Search among refrigerator double door brands worldwide, from 39.8% to 42.6%.

  3. In September 2026, LG lost estimated Share of Search among refrigerator double door brands worldwide, from 19.1% to 17.2%.

  4. In September 2026, Samsung lost estimated Share of Search among refrigerator double door brands worldwide, from 15.7% to 14.2%.

  5. In September 2026, Bosch lost estimated Share of Search among refrigerator double door brands worldwide, from 7.6% to 6.8%.

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