Brandwave

Fridge freezer brands:Which are searched most?

In September 2026, Hisense was the most searched among fridge freezer brands worldwide, with an estimated 673K branded searches and 31.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Hisense31.4%
  2. Beko21%
  3. LG18%
  4. Haier17.2%
  5. Liebherr11.5%
  6. Bosch1%

Follow fridge freezer brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the fridge freezer brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among fridge freezer brands worldwide, by month

Share of Search by month for Hisense, Beko, LG, Haier, Liebherr. The figures are in the table below the chart.

View monthly share of search table
MonthHisenseBekoLGHaierLiebherrBosch
Oct 202531.4%21%18%17.2%11.5%0.85%
Nov 202536.8%20.2%14.5%16.6%11.1%0.82%
Dec 202531.9%21.3%15.1%21.3%9.5%0.7%
Jan 202631.5%21%18.1%17.2%11.5%0.69%
Feb 202630.3%20.2%21.2%16.5%11.1%0.67%
Mar 202627.3%18.3%23.2%18.3%12.2%0.73%
Apr 202628.3%18.9%16.4%23.1%12.7%0.62%
May 202633.2%18.2%15.8%22.2%9.9%0.73%
Jun 202635.5%19.5%13.9%19.5%10.7%0.79%
Jul 202632.4%21.7%15.4%17.7%11.9%0.88%
Aug 202630.2%20.2%21.2%16.5%11%0.99%
Sep 202631.4%21%18%17.2%11.5%1%

This month’s ranking, September 2026

  1. 1.Hisense

    31.4%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share +1.2 points.

  2. 2.Beko

    21%

    Moved from 3rd to 2nd. 450K estimated branded searches, 0% vs prior month. Share +0.8 points.

  3. 3.LG

    18%

    Moved from 2nd to 3rd. 386K estimated branded searches, -18.2% vs prior month. Share -3.2 points.

  4. 4.Haier

    17.2%

    Held 4th. 368K estimated branded searches, 0% vs prior month. Share +0.7 points.

  5. 5.Liebherr

    11.5%

    Held 5th. 246K estimated branded searches, 0% vs prior month. Share +0.4 points.

  6. 6.Bosch

    1%

    Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among fridge freezer brands worldwide?

In September 2026, Hisense was the most searched among fridge freezer brands worldwide, with an estimated 673K branded searches and 31.4% estimated Share of Search within this set. Beko is in 2nd place, 10.4 percentage points behind at 21% Share of Search.

Global fridge freezer brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Hisense31.4%36.8%Nov 202527.3%Mar 20261st
Beko21%21.7%Jul 202618.2%May 20262nd
LG18%23.2%Mar 202613.9%Jun 20263rd
Haier17.2%23.1%Apr 202616.5%Aug 20264th
Liebherr11.5%12.7%Apr 20269.5%Dec 20255th
Bosch0.85% → 1%1%Sep 20260.62%Apr 20266th

Each finding as a sentence

  • Across the 12 months ending September 2026, Hisense’s estimated Share of Search among fridge freezer brands worldwide peaked at 36.8% in November 2025 and was lowest at 27.3% in March 2026.
  • Across the 12 months ending September 2026, Beko’s estimated Share of Search among fridge freezer brands worldwide peaked at 21.7% in July 2026 and was lowest at 18.2% in May 2026.
  • Across the 12 months ending September 2026, LG’s estimated Share of Search among fridge freezer brands worldwide peaked at 23.2% in March 2026 and was lowest at 13.9% in June 2026.
  • Across the 12 months ending September 2026, Haier’s estimated Share of Search among fridge freezer brands worldwide peaked at 23.1% in April 2026 and was lowest at 16.5% in August 2026.
  • Across the 12 months ending September 2026, Liebherr’s estimated Share of Search among fridge freezer brands worldwide peaked at 12.7% in April 2026 and was lowest at 9.5% in December 2025.
  • Across the 12 months ending September 2026, Hisense, Beko, LG, Haier, Liebherr and Bosch held steady: their estimated Share of Search among fridge freezer brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for fridge freezer brands worldwide in September 2026?

  1. In September 2026, Beko overtook LG to rank 2nd among fridge freezer brands worldwide, with 21% estimated Share of Search.

  2. In September 2026, Hisense gained estimated Share of Search among fridge freezer brands worldwide, from 30.2% to 31.4%.

  3. In September 2026, Haier gained estimated Share of Search among fridge freezer brands worldwide, from 16.5% to 17.2%.

  4. In September 2026, LG lost estimated Share of Search among fridge freezer brands worldwide, from 21.2% to 18%.

  5. Estimated monthly branded searches for Liebherr worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free